From: wildbill@kpig.com (William Goldsmith) To: kurt@kurthanson.com Hi Kurt: You might ask if they've had any specific problems with Windows Media server logs. We're hearing from our streaming service provider that the logs that the WMT server keeps are grossly inaccurate (reflecting only about 50% of the actual listening). thanks bg

Kurt, (1) You might ask why the numbers are deliberately presented in a way which makes comparisons with radio data difficult. Why not provide 6am-12m weekly cumes? Why not provide AQH? Why not present the data in the same format as radio data? So what if the numbers are small for now...they are what they are. Should Arbitron be a measurement service or a cheerleader? (2) BTW, how does Arbitron know each user is a distinctly different person? By IP address (changes dynamically for dial up users)? Or does the measurement system drop a cookie on the user's hard drive for tracking purposes? Privacy concerns? (3) Is there any way to determine the broad geographical location of a user or even whether he or she is in North America? (4) With the prevalence of cookie-erasing software (Luckman's Anonymous Cookie or Websweep for example) the actual web cumes may be much smaller than the estimates indicate. Kurt, put on your best Mike Wallace game face and don't let them snow you with glittering generalities or baffling bullshit. Have fun in the belly of the beast. Best, ***

Date: 3/24/00 2:59:57 PM Central Standard Time
From: weberh@cs.unc.edu (Hans Weber)
kurt, i would love to know more about their difficulties with netradio and similar companies; namely, why can't the parties agree as to how audiences should be measured. I have corresponded with joan fitzgerald a few times regarding netradio, but have never really received a satisfying answer (from arbitron or netradio). thanks, h

Date: 3/24/00 3:04:32 PM Central Standard Time From: AYoken@aol.com To: kurt@kurthanson.com Kurt: How did Arbitron figure WGKX going from nowhere to 42,000 in December? Thanks. Tony Yoken, CRMC Executive Vice President/General Manager Barnstable's Memphis Radio Group WGKX/WSRR/WRBO/MRG Traffic Network 901.537.9112(office)

Date: 3/24/00 3:16:04 PM Central Standard Time From: jmeyer@wgms.com (John Meyer) To: kurt@kurthanson.com In terms of the Arbitron folks, I'd be interested in a complete list of the 290 stations that were included as well as their formats...it would be interseting to see who wasn't on the list (i.e Broadcast.com Stations) Thanks John D. Meyer Website Development Specialist Bonneville International, Washington Division wgms.com - wtopnews.com - wtop2.com - TheZ.com 202-895-5077

Subj: Columbia...md..details Date: 3/24/00 3:28:16 PM Central Standard Time From: loujosephs@hotmail.com (lou josephs) To: kurt@kurthanson.com You know what we'd like to see...what the client gets...and just how they slap this stuff togethor. Do they packet sniff inbound or just use a server log (which for real data mining isn't worth all that much) How do they handle cache servers? AOL the biggest game in town in the ISP space..most of the time cache's pages...the newer stuff they have can cache audio/video...sort of.. How do they define what is a session? What's the time out..30 minutes (which seems to the the defacto)...session is a unique connection...you hitting a web site...it sees your ip..(isp)..

In November, "22 of the 255 channels included are Internet-only audio including newcomer Electric Eye Radio, being streamed by Access 21." Anyone have a breakout of all these? (LJ) "The server side measurement continues to bother me..If you leave your player running..even if you're not at your desk on a T1 or high speed always on connection (dsl, cable)...you're still counted as tuned in. (LJ)

Kurt, Love RAIN, I'm glad I'm on the list! If you can, ask the Arbitron Gods if they have any plans to measure audience on the web with those of us who do not stream through broadcast.com, etc. Our web site is pretty good, I think, and would love you to take a gander at it when you have a moment and share your thoughts on how we can improve it, make it more user friendly, etc. The site is www.wjbr.com. Thanks, Michael Waite VP/Operations 99.5 WJBR-FM

"How is Arbitron crediting on-line listening? If I listen on my computer to a station stream, do they get credit? If I listen to something other than their broadcast signal on the station web site, does the station get Arbitron credit? Can listening on-line effect a station's QH in Arbitron? Go get em Kurt, ask the tough questions! John Bradley SBR Creative Media

From: bdode@worldnet.att.net (Robert Dodenhoff)
To: kurt@kurthanson.com (Kurt Hanson)
Questions would be: 1) why don't they also rate Spinner, Imagine Radio, Rolling Stone Radio, etc? 2) Why not typical data, AQH etc. It's easier to do (than traditional radio) with the tech aspects of the Internet, etc.

Kurt, Here are some questions for your trip to Arbitron. Thanks for RAIN, I really enjoy reading every day, keep up the great work! (1) What is Arbitron going to charge for their infostream service? (2) When are they going to add demographics? What will broadcasters need to do to participate in this service? (3) How will they compete with Nielsen NetRating's new streaming reporting service? (4) Do they believe log file analysis is the best way to collect listener data? If not, what will they do in the future? (5) How are they going to address your issues with regards to accuracy of infostream reports? (6) Do they have a strong partnership with RealNetworks or Microsoft? If so, what can we look forward to from these partnerships? (7) Why did it take them almost three months to release December numbers? Why are the numbers taking longer and longer to be released? (8) Why isn't Broadcast.com supporting InfoStream? (9) When are they going to enhance InfoStream and what features will they be adding to it? Thanks, and have a great trip!
Randy Hill (FutureOfBroadcasting.com)


Date: 3/24/00 5:11:43 PM Central Standard Time
Brian Bennett BBuchfink@aol.com Reier Broadcasting
Yes I do have a question for you to ask the Arbitron guys... Bozeman, mt is not measured even once a year... It's too small, but so what? You know Ted Turner has a $98,000,000 ranch here and it's the fastest growing county in the state. Couldn't we just have a spring book? Please? Thanks.. BB

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