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As a service to our readers who make the decisions for their broadcasting
companies, we're putting together a quick guide to some of the major
ad-insertion companies. We asked each firm three questions: "What
are the requirements for a station
to use the service?," "How quickly
can the station be back up and streaming without the AFTRA
ads?," and "What is the cost to
the broadcaster, both in dollar terms and revenue split?"
As we hear back from more firms, we'll update the tables below.
Feel free to check back later today or this weekend for those revisions.
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Requirements: Can work
with any automation system, or "manually." |
| Time frame: With Internet
connectivity, the process takes about one to three days. |
| Cost: Contract and revenue
share terms arranged individually with clients and kept confidential. |
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Requirements:
Proprietary encoder, with additional software depending on services. |
| Time frame:
Encoder installation and ad-insertion systems go up in just
a few minutes. |
| Cost: Complete package
of services under $500 per month, just ad-insertion less than
$200 per month. No revenue sharing: station keeps 100% of revenue. |
|
Requirements: Hiwire
works with most major automation systems, and can be customized
for others. |
| Time frame:
From time of install to time of ad insertion is 24-48 hours
for major systems. |
| Cost: No charge for software
or installation. Hiwire negotiates separate revenue sharing
agreements with each station, and keeps details private. |
|
Requirements:
Stations need a Scott or Prophet automation system. |
| Time frame:
If the station has Internet connectivity, they can typically
start streaming with ad insertion within a week. |
| Cost: Streaming
and ad insertion services offered for a fee, and iBeam takes
no cut of the ad revenue. There's an installation fee for the
encoder and DSL line. Pricing varies, but a typical small radio
group might average $500/station/mo. |
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Requirements:
IT encoding software requires a major automation package, like
Wavestation, Scott Systems, Dalet, Prophet, SAM, or Winamp |
| Time frame:
Since iM IT is a software-only install, it generally takes 10
minutes. |
| Cost: The
IT software, installation, and listing on the iM Band is free.
For stations providing their own bandwidth, the station receives
back 65% of the "net gross revenue" generated. |
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Requirements:
Runs with most automation systems, though it can run manually. |
| Time frame:
The time involved varies, mostly depending upon how quickly
an agreement can be reached. |
| Cost: No upfront cost.
Revenue share varies -- it can be 50-50 or even 60-40 in station's
favor. |
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Requirements:
Windows Media Encoder 4.x or higher. Functional with major radio
automation systems. It can also be implemented in manual systems
with additional hardware. |
| Time frame: Depending
on hardware availability, installation may take from one day
to one week. |
| Cost: Varies
depending type of system. Standard cost is $300 per month. |
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Requirements:
A station must use a digital automation system to play its ads
for ad-insertion solution. |
| Time frame: The solution
can be implemented in about 2 weeks. |
| Cost: The
base cost is $595 per month which includes the cost of an Encoder
PC with the ad replacement software pre-installed. |
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Requirements:
SplitStream product works with or without a digital audio
system, with all formats (music, talk, satellite, etc.). |
| Time frame:
24 to 48 hours |
| Cost: Straight
lease or with profit-sharing. Prices depend on several factors. |
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Requirements:
RBN Internet Broadcaster (RIB) Software integrates with major
automation systems including BE, Scott, Enco, RCS and DCS. |
| Time frame:
Once Frame Relay connection is in, about 1 week. |
| Cost: Stations pay for
bandwidth, advertising services and support. Stations own 100%
of their ad inventory. |
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Requirements:
The system is built out for automation systems like Audio Vault,
Enco, Prophet, Maestro and RCS...others being developed. |
| Time frame:
A current client can enable ad-insertion immediately. New clients
can be up in just 24 hours if they have a static IP and high-speed
web connection. |
| Cost: $395
per month for unlimited simultaneous streams. The online inventory
is split 70/30% with the station, in favor of the entity that
sells it. |
|
Requirements: Works with
almost all automation systems, and with some extra programming
can actually work with any automation system. |
| Time frame: If a station
has Internet connectivity, the station can be up within days. |
| Cost: No setup fee. Station
starts by receiving 15% of gross revenues, with that share increasing
as profitability increases. |
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Requirements:
A station must use a digital automation system to play its Internet
inserts, separate from on-air spots. |
| Time frame:
Typical Turnaround is 3 weeks from Order to Operation. |
| Cost: Varies
based on complexity of needs. Typical cost would be $6,295,
plus $150 monthly. |
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R&R |
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RBR |
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Radio Ink |
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All Access |
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Inside Radio |
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Gavin |
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Ind.Stndard |
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Red Herring |
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Business 2.0 |
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(was eRadio) |
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(TazMedia) |
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FMQB |
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Software for RAIN's
daily e-mail reminders provided by... |
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NEW!
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If you are
a vendor and would like to know more
about sponsoring a button and/or link in this guide, please call RAIN
at 1-312-726-8300 or send an e-mail HERE.
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Everstream |
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RadioWave |
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RCS |
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Dalet |
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Prophet |
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RCS |
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Billboard/Airplay Monitor Seminar |
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MOBE |
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NAB Radio Show |
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QuickTime Live! |
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Streaming Media West 2001 |
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Launch |
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MJI Interactive |
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MP3Radio.com |
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RockNews |
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RadioAMP |
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RadioWave |
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SBR Custom Channels |
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SoundsBig |
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Westwind Media |
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Amazon |
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CDNow |
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GotMerch |
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ubrandit |
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DMR UnityMail |
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MJI E-mail Director |
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Akoo |
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Sonicbox |
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Access Broadcasting |
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Bandwear |
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Job Force Network |
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ABC Radio Networks |
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AMFM |
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Premiere |
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RadioWave |
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Arbitron Webcast Ratings |
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MediaMetrix |
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Nielsen/NetRatings |
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RateTheMusic.com |
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BroadcastSpots.com |
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BuyMedia |
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Interep Interactive |
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Lightningcast |
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MediaAmerica |
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RadioWave |
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Emblaze (WebRadio) |
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QuickTime |
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Real Networks |
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Windows Media |
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Activate |
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Akamai Technologies |
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CLBN |
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Everstream |
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iBeam |
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Intel |
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Live365 |
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RadioWave |
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StreamAudio |
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surferNETWORK |
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VitalStream |
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WarpRadio |
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WebRadio |
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Yahoo! Broadcast |
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Innuity Media Services |
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MJI Interactive |
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RDG |
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SiteShell |
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WebPresence |
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