Triton Digital has announced the launch of a2x, what it calls "the industry’s first audience-based programmatic buying solution for online and mobile streaming audio ads."
The product is an audio ad exchange allowing ad buyers to purchase targeted online and mobile audio inventory in real-time. It includes a system to manage, buy, and sell third-party campaigns, and facilitates digital ad trades between third parties.
"The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers, Triton Digital says.
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