Global music streaming service leader Spotify will reportedly soon offer ad-supported streaming radio in every country in which it operates.
Pandora, the leader in Internet radio, hasn't successfully negotiated licenses to operate outside the U.S., (and recently) Australia and New Zealand.
Spotify's main service is subscription-based, on-demand streaming. They do, however, offer a free, ad-supported, non-interactive streaming radio service as well. And while the service hasn't generated many rave reviews (we don't know about actual usage), especially when compared to Pandora, the move gives Spotify access to an audience Pandora doesn't have.
Three anonymous sources told Bloomberg Spotify is close to finalizing deals with record labels for the service, which is planned to launch next month.
Read more in Bloomberg here.