The music industry website WhyMusicMatters.com has posted an open letter on the site encouraging businesses to allow employees to enjoy licensed streaming music services while at work.
WhyMusicMatters.com was developed by the Recording Industry Association of America (RIAA) and NARM (a trade association for the music business) to steer consumers towards licensed and "authorized" digital music services. "An Open Letter To IT Executives: Don’t Block The Rock" is signed by NARM president Jim Donio and RIAA chairman and CEO Cary Sherman.
It cites research that supports the idea that music in the workplace can have beneficial effects. It describes a healthy digital music industry with legitimate, licensed services (the usage of which poses little danger of spyware or viruses). And it breaks down typical bandwidth usage for services like Spotify and Pandora to demonstrate that employee enjoyment of streaming services won't tax the system.
"Nearly half of IT administrators are blocking, throttling or banning access to legitimate music streaming services like Spotify, Vevo and Pandora on employee computers and mobile devices," the group claims. "It doesn’t add up, and we believe it’s time for business leaders to rethink their current IT policies: don’t block the rock."
Traditionally, services like Internet radio have seen highest usage during the Monday through Friday, 8am to 6pm standard work day. Even as listeners increasingly using mobile devices to tune in (see today's story on the growth of listening via mobile phone here), on-the-job music lovers can simply use the office WiFi to connect.
WhyMusicMatters does add the warning: "Of course, there are still illegal sites out there, and that’s why we wholeheartedly encourage administrators to remain vigilant about bandwidth hogging file-sharing sites rife with malware and configured with settings that can expose a company’s top secrets to the world."
Read the open letter at WhyMusicMatters.com here.