Borrell Associates, in new research for the RAB, says radio's local digital ad revenues grew 22% in 2012 over the previous year -- slightly higher than the local media average of 20%. This follows news (in RAIN here) that radio's overall digital revenue was up 11%.
However, for the past three years radio has been losing local online market share to newspaper, TV, yellow pages and Internet companies, and radio's share of local online sits at just 2%.
"It looks like quite a few groups are breaking out and challenging their newspaper and TV competitors for a slice of that very large digital pie," said Borrell Associates CEO Gordon Borrell (pictured). He expects online ad revenue to pass $420 million this year for radio.
RAB CEO and president Erica Farber (also pictured) said, "Revenue opportunities continue to grow for those who are pushing the digital limits with online and mobile initiatives." Farber, by the way, will keynote RAIN Summit West April 7 in Las Vegas. Please see more information here.
The new report is called "Benchmarking: Local Radio Stations’ Online Revenues," and is available to RAB members here. The RAB and Gordon Borrell will present the findings with a free webinar Thursday, March 7 (more info here).
Read more in NetNewsCheck here.
We're happy to announce our second-annual RAIN Summit Europe industry event, May 23 in gorgeous Brussels, Belgium. We'll gather with Internet radio leaders from across Europe and around the world at the Hotel Bloom for a full day of informative panels, presentations and networking.
Jacobs says it will also
Jacobs says it will also offer Smart Launch to broadcasters defending against a debut from another station in the market.192.168.1.1
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Yeah very sure about it. The report, conducted with senior marketing executives across nine European markets, found that 33% of the advertisers canvassed said they were increasing spending on online video advertising. About 20% of respondents also said that their spend on mobile advertising was increasing.