Jacobs Media has revealed what it found when it studied the digital media habits of public radio listeners earlier this year. Here are some of the quick takeaways:
- 16% of weekly public radio consumption is on digital (Internet and mobile) channels.
- Public radio listeners of all ages are becoming more reliant on mobile (phones, tablets, and even connected dashboards) technology. Half have a tablet, nearly two-thirds text, and nearly all have a mobile phone.
- Listeners' use of social media, texting, mobile devices, and streaming all continute to grow.
- More than half can now connect their iPod or phone to their car.
See the full size graphs of Jacobs' findings here.