A new national survey from Arbitron, Edison Research, and Scarborough Research examined both consumer usage of sixteen different in-car media and entertainment choices. While AM/FM radio still has the lion's share of usage on the
road, the study found that in July 2010, 15% of "in-car" time was spent with devices that aren't AM/FM radio or a CD player. A quarter of respondents have used an iPod/MP3 player to listen to audio in the car; 55% of 18-24s have. Six percent of 18+ (19% of 18-24) have specifically listened to Pandora in the car. The study, called The Road Ahead: Media and Entertainment in the Car, also gauged consumer interest in new "telematics" (which enables apps that connect the car to information and entertainment networks). Four in ten said they're interested in "pause, rewind and replay functionality" for radio in-car, while a similar percentage are interested in built-in wireless internet for the car. Read more here.
Streaming delivery network Liquid Compass announced the release of LC Pro 2.0, the company's latest streaming radio platform, and an update to their Client Control Center. They also announced new clients, including Merlin Media, Cromwell Radio, Rich Broadcasting and Rick Dees. Liquid Compass also announced it had renewed with Saga Communications (owner of stations in 26 U.S. markets). Read more here.
Mobile marketing tech company Mogreet has announced the release of its new Mocast Broadcast Platform a "rich media, social and mobile ad monetization" platform for broadcasters, designed to grow radio listening audiences and, most importantly, take advantage of the hyper-growth in local and national mobile advertising. Read more here.
Critical Media announced Syndicaster Radio to allow broadcasters to create and distribute (plus add video or photo slideshows to clips, title, tag, publish, distribute and syndicate) radio content they can immediately monetize online. The platform also creates text transcripts, making all radio segments searchable. Read more here.
Mushroom Networks announced Streamer, a portable device that can "bond" multiple fixed or wireless broadband connections into a single high-speed connection for the purpose of remotely live-streaming high-quality video and audio. Streamer can works with various equipment and any CDN. Read more here.
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