Today Clear Channel announced new functionality for its iHeartRadio Internet radio platform, including a feature that allows users to choose listening options based on their moods or activities.
This new feature, called "Perfect For," (screenshot at right) bears a striking resemblance to webcaster Songza's "Music Concierge," (screenshot below) which the independent webcast service launched in March (see our coverage here).
"Perfect For" allows iHeartRadio listeners to "browse through a menu of moods and activities perfect for a particular day and time." Based on their choice, the feature then suggests appropriate options from "hundreds of carefully curated stations."
Clear Channel says, "Early morning users may see station suggestions perfect for waking up – like 'Caffeinated Country: Gourmet Roasted in Nashville' and evening weekday users may see stations to help them wind down – like 'Ambien-T: Ambient Music, Prescription Strength.'"
The new function "will also suggest live radio stations from iHeartRadio’s catalog of over 1,500 stations from across the country to users based off of the mood or activity they select. The feature launches today with thousands of new stations, and many more to be added daily." Clear Channels says "Perfect For" will initially be available for iPhones and PCs, but users can save stations on these devices and access them via any device where iHeartRadio is available. The feature will be available on other mobile and tablet devices soon.
Also new, iHeartRadio has added a new alarm clock feature which will give users the ability to utilize the service as an alarm clock or to set reminders.