Platinum sponsors 2012:
Local radio faces a dilemma on Facebook and Twitter, writes the Milwaukee Journal Sentinel media columnist Duane Dudek. “How do they personalize what is essentially a marketing device?
“Some simply go through the motions, posting links and videos. But others have a distinctive voice and an engaged group of ‘friends’ who banter with each other and with on-air personnel.” He goes on to list examples of the latter. You can read his column right here.
Same with entertainment Search & Recommendation results powered by Rovi Data. Customers can get highly relevant results through your platform or app; you can even edit behind-the-scenes to reflect your inventory or other considerations. No wonder Rovi Data is used by Pandora, Rdio and other leading internet radio sites.
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Friends are good to have. Facebook is a fun way to connect with friends. "Social media" is an excellent channel for brands to communicate with their customers.
But sometimes is enough enough? On my way to work this morning in Chicago, there was a poster at the "el" stop for a local bakery, Turano, that primarily serves the food service industry. (I guess some of the...
| May 22-26 | Music Matters: Singapore |
| June 4-5 | Radio Ink Convergence: Santa Clara |
| June 14-15 | Music Hackday: Barcelona |
| July 18-20 | The Conclave: Minneapolis |
| July 20 | RAIN Summit Midwest*: Minneapolis |
| Sept. 18 | RAIN Summit Dallas*: Dallas |
| Sept. 19 | NAB/RAB Radio Show: Dallas |
| Sept. 29 | IBS Columbia College Conf.: Chicago |
| Oct. 5 | RAIN Summit Europe*: Berlin, Germany |
| Oct. 9 | SF MusicTech Summit: San Francisco |
| Oct. 20 | IBS East Coast Conf: Boston |
| Oct. 27 | IBS CUNY Kingborough College Conf: New York |
| Dec. 1 | IBS West Coast Conf: Los Angeles |
* = Kurt Hanson speaking
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