The results of a new poll from The Media Audit prompts The L.A. Times to ask, "Pandora: The no. 1 radio station in Los Angeles?"
The survey estimates that 1.9 million people in L.A. listened to Pandora between September and October 2011. The #2-ranked radio station, KIIS-FM, attracted 1.4 million listeners, according to the poll.
We already knew Pandora was more popular than local L.A. stations among 18-34s, thanks to ratings from Pandora and Edison (example report from RAIN here). The L.A. Times doesn't state which demo The Media Audit's poll focused on, just that the company spoke with "54,000 adults."
"The results dovetailed with Pandora's current efforts to launch advertising sales teams in local markets, including one this week in Los Angeles," writes The L.A. Times (here).The New York Times recently spotlighted Pandora's efforts to attract local advertisers. It wrote then that Pandora's "path to profitability" may be "through car dealerships and mattress shops" (RAIN coverage here).
The Media Audit's Phillip Beswick presented more research about Internet radio at RAIN Summit West 2012 earlier this month (RAIN coverage here).