Online audio ad rep firm Katz 360 Sales is going global. Katz Media Group announced yesterday that its digital division is expanding to be a "global interactive ad network" offering "local" and "location-based" audio and video capabilities across "all platforms."
The division will be completely rebranded and rebuilt, according to Katz, over the next few months, with a new brand name and an international sales team. Mort Greenberg, who was recently appointed to President of Katz 360 Sales, will head up the transition.
Meanwhile, Triton Digital announced a new partnership with OXIS Media, who will represent Triton to market its streaming, measurement, loyalty and ad-insertion products to media in the UK and Ireland. OXIS Media has engaged leading radio futurologist James Cridland for the task.