Katz 360 going global, will be re-branded; Triton hires rep to market services to UK, Ireland

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Issue Date: 
Nov 15 2012 - 12:25pm

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Online audio ad rep firm Katz 360 Sales is going global. Katz Media Group announced yesterday that its digital division is expanding to be a "global interactive ad network" offering "local" and "location-based" audio and video capabilities across "all platforms."

The division will be completely rebranded and rebuilt, according to Katz, over the next few months, with a new brand name and an international sales team. Mort Greenberg, who was recently appointed to President of Katz 360 Sales, will head up the transition.

Meanwhile, Triton Digital announced a new partnership with OXIS Media, who will represent Triton to market its streaming, measurement, loyalty and ad-insertion products to media in the UK and Ireland. OXIS Media has engaged leading radio futurologist James Cridland for the task.

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