The San Antonio News Express, paraphrasing Edison Research president Larry Rosin, says streaming radio to moblie phones is "the biggest challenge to commercial radio that the technological revolution has wrought."
The paper also spoke to Paragon Media senior research consultant Larry Johnson, who explained that while traditional radio's reach has held steady over the last ten years, "time spend listening" has consistently fallen by about 15 minutes per year for the last 20 years.
Rosin, whose company partnered with Pandora in 2011 to measure the webcaster's listening in local markets (here), said, "(Pandora) is clearly stealing time from commercial radio music stations, primarily among people under 35 years old."
Of course, major broadcasters also offer streaming services, which they say complement -- not cannibalize -- traditional radio listening. But as Rosin points out, "Pandora is more than two-thirds of all Internet radio all by itself." In other words, broadcasters' complementary digital listening can't itself account for terrestrial's TSL drop.
For more on this topic, see our article "Radio faces falling TSL, but how much is due to digital competition?" in RAIN here.
Read more at MySanAntonio.com here.