What began just six weeks ago as iHeartRadio's EDM (electronic dance music) online channel has now taken over a Boston FM frequency Evolution 101.7.
When the EDM stream instantly became iHeartRadio's the most popular digital-only station on the service, Clear Channel execs took notice. At 6pm yesterday the company launched what it calls "the first real EDM station in the country," enlisting legendary British DJ Pete Tong as its voice.
The New York Times wrote today (here), "In what could be interpreted as a bit of symbolism about the tides of the music business, Evolution is taking over the former frequency of WFNX, for decades one of the country’s most influential alternative rock stations. Clear Channel bought the station in May for $14.5 million."