Emmis Communications says it will introduce a smartphone app that enables listening to local analog FM and HD Radio stations on mobile devices, saving data consumption and battery life (as opposed to streaming).
The app, to launch next year, will be called NextRadio. Emmis Communications CTO Paul Brenner says the app combines "the efficiency and scalability of over-the-air radio" plus the ability to "deliver an interactive artist and advertiser experience" via the data channel, reports Radio World.
Emmis plans to add other features including "enhanced synchronous ad modes" (SMS integration and couponing), song tagging capabilities, and social media integration. Brenner and other broadcast industry executives hope that by building compelling apps centered on analog broadcast radio, device manufacturers will see the value of including FM (and HD) chips in more of their devices.
Read more in Radio World here.