Pandora in late June tentatively opened its doors to users in Australia and New Zealand. Dubbed a "beta launch" by founder Tim Westergren, the expansion for now only includes Pandora's website -- not its mobile apps. Additionally, Australians and New Zealanders won't be subject to advertisements...for now.
"Our focus is to have conversations with those listeners to understand and get their feedback about the service," said CEO Joe Kennedy.
Pandora closed access to most international users in 2007 due to licensing issues. The new international expansion may be "aimed at luring new users while allaying investor concerns that it may struggle to grow outside the U.S.," reports Bloomberg Businessweek.
"You can’t imagine how delighted we are to be able to start streaming Pandora into Australia," said Westergren.