Wednesday, May 8, 2013 - 1:00pm
With its March Webcast Metrics online radio listening ranking, Triton Digital included the news that mobile listening to its panel stations now accounts for 56% of all its measured listening (M-Su 6a-12M, U.S.-only), crossing the 50% threshold for the first time.
Pandora, which accounts for a monster share of Webcast Metrics "domestic" listening, says mobile accounts for somewhere near 75% of its listening. In March, as a way to control royalty costs, the webcaster imposed a 40 hour/month limit on listening to free streams via mobile devices. As a result, Triton says, Pandora's mobile listening dropped 3% in March.
"At first glance, 3% may not seem overly concerning, but we have to take into account the scale of Pandora’s audience," the news release reads. "Did capping Pandora drive a portion of their mobile listeners to other Pureplays, such as Slacker, who saw an 18% gain during the same period? It's possible. Or, perhaps this growth is attributed to the fact that mobile audio consumption was our fastest growing segment in March 2013."
Mobile listening to other pureplay webcasters went up 23% during the month (mobile listening to terrestrial streams grew 5%).
Slacker's 18% gain in mobile listening was part of a great month for the second-largest pureplay webcaster. Its combined M-Su 6a-12M domestic Average Active Sessions (AAS) was up 23% over last month. Slacker AAS is up 49% from March 2012.
While Pandora did slip 4% overall from February, its AAS is still 39% more than 12 months ago.
Among broadcast streamers, Univision had a strong March (up 22%), as did the NPR Member Stations group (up 16%).
Triton Digital's March Domestic Ranker (M-Su 6a-12M) is below. You can find the full March 2013 report here. Our coverage of the February 2013 rankings is here.
Triton Digital is a sponsor of our upcoming RAIN Summit Europe event, May 23 at Hotel Bloom in Brussels. CCO and general manager of data and measurement Rob Favre and SVP and general manager of international markets Jay Supovitz will participate in panel discussions. Info and registration links are on the RAIN Summit Europe page.