Monday, January 9, 2012 - 9:00am
SiriusXM CEO Mel Karmazin has reportedly indicated that SiriusXM will launch its own Pandora-style personalized streaming audio service, likely within the coming year, according to RBR. Karmazin spoke at the Citi Entertainment, Media and Telecommunications Conference in San Francisco last week.
Karmazin spoke of adding personalization as part of the Sirius 2.0 features at least as early as November of 2010 (see RAIN coverage here). By summer, CNet reported the personalizable service would be available in some cars by 2013 (more here).
"I can assure you that if our subscribers would like to have personalization we’re going to give it to them," Karmazin told conference attendees, as reported by RBR. "So, you should assume, you know, that the idea of personalization is something that Pandora, Spotify and iHeartRadio and Slacker and all of these companies are doing. There is satellite radio and it will expand and make that personalization available, probably this year. I don’t think it’s a big deal. We’re not going into it as a business. We, again, like our business model. But we’re going into it saying, you know what, if our subscribers like that feature and they want to be able to customize content, we’re going to give them the ability to do that."
Read RBR's coverage here.
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