The Echo Nest has partnered with Clear Channel to help enable iHeartRadio users to create custom radio stations — a key component in the broadcaster’s coming Pandora-like upgrade. That update arrives this month and will be promoted with a large concert on September 23-24 (RAIN coverage here).
The Echo Nest is “a music intelligence platform” with over 5 billion data points about 30 million songs. Information ranges from artist connections and song similarity to mood, style and other data. The info is gathered through automatic web crawling, data mining and digital signal processing techniques by “the world’s first machine learning platform for music,” (more info here).
Clear Channel says their music library includes 11 million songs. The broadcaster purchased on-demand music serviceThumbplay earlier this year (more here).
Since even Clear Channel describes its coming customizable service as “like Pandora,” how would an Echo Nest-driven offeringcompare to the Net radio giant?
“Pandora relies on actual human beings to program the characteristics of each song,” writes Billboard, “which in theory may allow for a more accurate comparison between songs that an algorithm-based approach cannot. The downside of course is that far fewer songs are in the Pandora system — less than 1 million — than iHeartRadio’s 11 million, and iHeartRadio can ingest new songs into its system far more quickly.”
Billboard also states (here) we should expect more details about iHeartRadio’s new customizable service later this week.