Over 10 minutes of the hour-long Leadership Breakfast session at the NAB/RAB Radio Show today was devoted to issues related to Internet radio. All four group heads characterized streaming as an important part of their future.
RAIN 9/15: Internet — adversary or ally — a hot topic at Radio Show
While radio group heads speaking at this morning's Leadership Breakfast seemed to have a more "forward" approach to the inevitable expansion of radio to include newer techologies, the respective heads of the two industry groups hosting The Radio Show took a somewhat more defensive posture discussing Internet and satellite radio. Especially Radio Advertising Bureau President and CEO Jeff Haley.
Smith, in his opening remarks, acknowledged the difference of opinion on the issue of whether radio should be streaming -- and took no stand to endorse it, saying, "I don't know the right answer, but as someone who does not come from the broadcast business, I can tell you what I observe: that local, regional and national advertising for over-the-air signals still provides the strongest source of revenue for stations."
|While Haley's overall point may be valid, the RAB's math does not seem correct: Assuming there are about 250 million Americans age 12+ listening to radio about 12 hours per week each, times 13 weeks, that works out to a total U.S. radio listening per quarter of about 40 billion listener-hours. In other words, as near as we can tell, the "6.1 trillion" number referenced in the speech is about 15,000% (i.e., 150 times) too high.
(On the other hand, if he meant to talk about the potential number of hours possible if every American listened to radio 24/7, it was 10 times too high; or, if it was supposed to reflect every American listening to all 11,000 U.S. radio station simultaneously, then it was 1,000 times too low.) -- KH
AccuRadio has annouced a new partnership with Internet radio technology firm Livio Radio, which will enable AccuRadio listeners to access a sampling of AccuRadio channels in the car, via Livio's Bluetooth Internet Radio Car Kit (which was announced yesterday, RAIN coverage here).