The Media Audit Executive Vice President Phillip Beswick presented "Fast Facts on Internet Radio" at RAIN Summit West 2012 earlier this week. The 10-minute presentation was packed with information, including the fact that around 20% of adults 18+ said they listened to Internet radio in the past week (based on 54,000 surveys). That figure jumps to nearly 40% when looking at just 18-34 year-olds, Beswick revealed.
Moreover, web radio is popular among two of the fastest growing demographics, said Beswick: cellphone-only consumers and Hispanics. Among both groups, around 25% said they listened to web radio in the past 7 days.
The Media Audit's study also found that Internet radio tends to be most popular in mid- to large-sized markets: Charleston, SC is #1 (with 29.3% of adults listening to web radio), then Atlanta, Salt Lake and Boston. Beswick showed that if Internet radio was a single cluster in New York or L.A., it would be the third largest cluster in either market (reaching around 1 in 5 adults). In both cases, the percentage of adults visiting radio station websites trailed web radio usage, explained Beswick.
Not surprisingly, The Media Audit found that Internet radio listeners tend to be in the higher income brackets with a college education. Though Beswick showed that adults spend "more time with radio than any other medium," he also found that web radio reaches around 10% of people who don't listen to AM/FM radio -- "and thus can add reach to a radio campaign." Additionally, web radio users tend to be heavy radio listeners and so Internet radio "can add frequency to a radio buy."
As mentioned earlier, Phillip packed a lot of information into his 10 minute presentation at RAIN Summit West 2012. And as Tom Taylor of Radio-Info reports, he "was quickly handling out business cards afterwards, to folks who wanted a copy of his Powerpoint."
You can find out more about The Media Audit here. You can find Radio-Info's coverage of the presentation here.
We'll have more coverage of RAIN Summit West's presentations and panels in the days ahead and hope to soon offer video coverage of the event as well. Stay tuned!
"These days, even the stalwarts of traditional media make themselves available on call, on screens of all sizes, and in evolving ecosystems of free and paid versions," writes Peter Osnos in The Atlantic. "What were once simply great newspapers, magazines, television, and radio are now websites with all the trappings, and that's where the audiences seem to be headed in droves."
App developer jacAPPS has released the third iteration of mobile applications for radio (and others).
BRS Media Founder and CEO George Bundy announced at RAIN Summit West 2012 earlier this week the launch of ".FM Top 40 Hits" -- a ranking of the top dotFM sites and brands.
Satellite TV provider Dish has added Pandora to its Hopper Whole-Home DVR systems. Users with such DVR devices can now stream Pandora through their TVs.
We're happy to announce our second-annual RAIN Summit Europe industry event, May 23 in gorgeous Brussels, Belgium. We'll gather with Internet radio leaders from across Europe and around the world at the Hotel Bloom for a full day of informative panels, presentations and networking.
