1/23/13: Investment in music firms grew 34% last year, bucking overall VC trend

Paul Maloney
January 23, 2013 - 12:50pm

New figures say venture capital backing music operations soared 34%, to roughly $621 million, in 2012 (as calculated by Digital Music News). That's in a year in which total cross-sector financing fell 10% (to $26.5 billion). Sonos, Deezer, and Spotify each attracted more than $100 million last year (see chart). 

A quick glance at the numbers above shows just how small a drop in the bucket of venture capital music financing is. Far larger sectors include software, biotech, industrial, medical, and IT services.

The cross-sector data comes from PricewaterhouseCoopers, Thomson Reuters, and the National Venture Capital Association (NVCA). 

More, including the chart, is at Digital Music News here.

Paul Maloney
January 23, 2013 - 12:50pm

A firm named Xaxis, partnered with Triton Digital, is launching Xaxis Radio, calling it Internet radio's "first programmatic audience buying product." (Programmatic audience buying allows marketers to buy ad inventory -- in this case, for Internet radio -- via real-time-bidding.)

Xaxis Radio, along with the company's Data Management Platform (DMP), integrates online and mobile radio within overall digital media campaigns.

Triton Digital last week (in RAIN here) announced the launch of its a2x, the Net radio-focused programmatic ad buying technology. Xaxis Radio not only uses the a2x technology, but Xaxis customers will get access to Triton's global impressions inventory.

Read the press release here and more in AdWeek here.