RAIN: Radio And Internet Newsletter

November 19, 2007

Daily news and commentary on the key issues involving radio and the Internet

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CRB coverage 2007:
CRB decision
SaveTheStreams
Legal options
Markey
Petitions
Copyright law
Canada?
Fred Wilhelms [2] [3]
JPMorgan analyst
SaveNetRadio
Rehearing denied
SNR.org website
B'casters interests
Day of Silence?
What is "fair"?
House IREA
SX Point/Counter
July 15th D-Day
Hill walk recap
Senate IREA
Hanson/Simson
Offer to SCW
Berman/Coble
100th co-sponsor
File for stay
Noncomm offer
$1 bil admin cost

CRB coverage 2002:
CARP decision
Industry reacts
Industry stunned
Huge RIAA win
SJO editorial
Day of Silence?
Congress support
Day of Silence on!
Press coverage
Day of Silence
Librarian decision
Cuban speaks up
Labels: Die Now!
Forbes coverage
SWSA
SCW license

"The Future of
Radio" series
1 | 2 | 3 | 4 | 5

"Net radio frontier:
Ad sales" series
1 | 2 | 3 | 4 | 5

UPDATED:
Internet radio
royalty basics

Copyright Law
DMCA
CRB 2007
Webcast decision

Headline: "Capitol launches Trace Adkins radio Web site promo campaign"
From MediaPost's Online Media Daily: "Country music artist Trace Adkins will star as a video spokesperson on the Web sites of 25 radio stations as part of Capitol Records' campaign to promote the new album beginning today...

"Launching Adkins' new single, video and promoting the new album, the Adkins 'Love Doctor' ad campaign kicks off today on three leading country radio station Web sites, and then rolls out nationwide over the next three weeks. The first stations to carry the ad are KMLE/Phoenix, WLXX/Lexington and KKNG/Oklahoma City.

"Adkins stars as the video spokesperson on each station's Web site and promotes the radio stations by using the station's call letters, promoting the station contests and events. He offers them a chance to win a trip for two to Paris, France; view his new video; and/or buy his new album by clicking on him...

"When visitors click on Adkins, they are sent to the 'Trace Adkins Dream Trip to Paris' site. At this site, the video for his new video, 'Love Doctor,' automatically plays. Visitors can also click to buy his new album...

"Adkins was the video spokesperson for 15 radio stations Web sites in August -- telling viewers about his new CD, inviting them to buy it by clicking on him, and communicating the stations' current promotions...

"The campaign will run on the Web sites of top country radio stations in the following markets: Phoenix, Spokane, Visalia-Tular, Portland, Fresno, Bakersfield, Seattle, Salt Lake City, Portland, San Francisco, Madison, Indianapolis, Lexington, Philadelphia, Roanoke, Greensboro, Augusta, Atlanta, Columbia, Ft Myers, Memphis, Oklahoma City, Albuquerque, and Wichita."

Read this entire story in Online Media Daily here.

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Headline: "Internet radio uncovers the joy of local radio on a global scale"

From the December issue of The Atlantic: "The iPod shows you mainly what’s already going on in your head—it’s cool,

but only as cool as solipsism can ever be. I’ve got a way cooler device: a squat little box that sits on your kitchen counter or your bedside table and connects you to pretty much the entire Earth...

"All I’m talking about: a table radio, though one that, assuming you have a broadband connection and wireless network in your house, lets you tune in to almost any station anywhere that’s streaming its signal on the Net. Your computer will let you do this too... but there’s something about having a little box there in the kitchen—the whole thing is more elegant (think presets), and it connects you with the earliest moments of electronic entertainment...

A world of listening options
"Given what’s out there for free, it’s hard to imagine why anyone would bother to pay for a satellite subscription... Like reggae? There’s a reggae channel on XM. But if you own an Internet radio... you can listen to seven different stations from Jamaica, including MegaJamz, KOOL FM,

and Love 101. Personally, I enjoy the soca show from Barbados on CBC at 98.1 FM...

"The BBC... remains the dominant English voice, carrying a staggering quantity of programming. The best of America’s National Public Radio programs are as good as anything on the Beeb, but the sheer volume of stuff pouring out of London certainly seems to dwarf our public-radio output... In fact, an Internet radio is worth the money if all you do is preset the first five buttons to the BBC flagships...

"Best of all is BBC Radio 4. It’s the talk channel, but there’s not much American-style call-in-we’re-all-experts-here chatter. Instead, it’s the aural equivalent of the Encyclopaedia Britannica, with documentaries... You might hear The Food Programme chronicling the vegetarian roots of Jainism, or an actor reading Orwell’s Down and Out in Paris and London... There’s also The Archers, believed to be the longest-running radio soap in the world, each episode of which lasts a quite reasonable 15 minutes...

Eavesdropping on local discussions
"Until it went off the air in May, my favorite BBC Radio 4 show was A World in Your Ear, which showcased radio from around the planet, each week on a theme. One week, for instance, it was Zimbabwe’s travails: I listened to a clip from the state-run Zimbabwe Broadcasting Corporation, but also ones from the community radio station in Bulawayo... and from the Voice of America broadcasts into Zimbabwe... and from the talk shows on Cape Town radio...

"A World in Your Ear made clear that the real glory of Internet radio lies not in the polished programs of the BBC,

delightful though they are—instead, it lies in the ability to eavesdrop on local discussions, to hear the world in its various moods and timbres. For most of the 20th century, listeners tried to do this with shortwave radio... Radio, at its best, is the most gloriously local of all media...

"Which is why it’s so nice to be able to easily listen to what real American radio remains. My tabletop pulls in nearly every public-radio station in America, meaning that the great talk shows on dozens of stations—KUOW (Seattle), KPCC (Los Angeles), KQED (San Francisco), WBUR and WGBH (Boston), WNYC (guess)—are always in range. You can listen to famous music programs, like Morning Becomes Eclectic from KCRW (Santa Monica), but also to dozens unknown outside their home regions. I have no idea why the best early-rock-and-roll show and the best two hours of world beat pour out of public station NCPR in the far- northern New York town of Canton, but they do...

Try someone else's "locale"
"As a rough rule of thumb, the smaller the community at which a signal is aimed, the more interesting the radio—it scales down better than it scales up. Unlike television, which looks amateurish until you’ve spent

large sums of money and so must always aim for a large audience to cover its costs, radio allows anyone with talent and access to a transmitter to create compelling programs for practically nothing. And it gets more compelling—more real—the smaller it gets...

"Internet radio has its challenges, of course. Some are technical... and some are political (the recording industry, in its ongoing effort to alienate every possible customer, keeps trying to get Internet stations to pay more than terrestrial radio for the right to broadcast songs, perennially threatening to take them off the air)...

"Since I live in a particular place myself, I do listen to the few stations—public, community, college, and even one commercial—that still cover my locale... But sometimes the summer sun wears me down, and I switch on the CBC Yellowknife service, just to listen to the cool temperatures of the Arctic."

Subscribers to The Atlantic can read this entire article from the December issue of online here.

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