Special
issue coming soon: Most indicators seem to be pointing (finally!)
toward a more-successful 2003 for both broadcasters and webcasters.
To help you in your planning process for next year, RAIN's
upcoming "Planning for 2003"
issue will showcase products and services that will help youreduce your expenses
and increase your revenues
in 2003!
For
YOUR firm to be included, call RAIN at 1-312-527-3869
or e-mail kurt@kurthanson.com
BY
KURT HANSON The "Small Webcaster Settlement Act (SWSA)," which
Congress passed last week (click here,
type in "HR 5469," and click on the SWSA version to read
the bill), seems designed
primarily to permit copyright owners and small webcasters to implement
the terms of an agreement hammered out during a few days of intense
negotiations conducted in early October in the House
Judiciary office at the urging of Rep. James Sensenbrenner. (The
House bill that describes the terms of their agreement was called
the "Small Webcaster Amendments Act (SWAA);" click here
to read RAIN's summary of those terms.)
However, the bill passed last week allows for a "negotiating"
period until December 15th for SoundExchange to come
up with a "small commercial webcaster" license and make
it available to that class of webcasters. Since the act notes that
an agreement has already been reached
in principle, anyway one can reasonably assume that
this period is designed for subtle deal
points to be cleaned up.
Remember, the terms in the earlier version of the bill were
hammered out in a just a couple of nights of
stressful, clock-is-ticking sessions. Hopefully, all
parties can benefit from taking a little bit of extra time to craft
the precise language of the license so that it truly accomplishes
what it is intended to accomplish.
Here are some of the points in the deal that seem, in my opinion,
worthy of cleaning up:
AFFILIATED COMPANIES:
Suppose an individual has launched
a webcast that plays, say, classic jazz from the 1950s
. But suppose he has a "day job" in which he owns
a popular DJ service that plays '80s disco at weddings. SoundExchange,
under the language drafted in Sensenbrenner's office, has
a right to claim 5% of the DJ service's revenues as webcast
revenues! That's because a DJ service
is a "media or entertainment related business that provides
audio or other entertainment programming." That
doesn't seem right!
Similarly, if a webcaster's "day job"
is a business that is an Internet service provider (ISP)
and web design shop, SoundExchange would have the right to
take 5% of the revenues of that business too, as it is a "business
that primarily operates an Internet or wireless service."
That's not right either!
Much worse yet, if the webcaster owns only 5%
of the stock of the DJ service or the ISP, SoundExchange
is entitled to grab just as much of that company's revenues
as if the webcaster owned 100% of it! That's
absurd!
Clearly and understandably, the record industry was trying
to craft a definition of "gross revenues" that would
prevent webcasters from hiding
revenues in other business ventures. The
principle is a valid one, but the language as written
doesn't seem proper, and, if SoundExchange wants to be fair,
needs to be cleaned up.
On the other hand, I personally would support even
stronger language to help copyright owners, granting
them a right to the appropriate % of any revenues found by
an independent third party to be genuinely
attributable to the webcast operation.
...
ADJUSTMENT FOR LABEL WAIVERS:
Certain record labels (e.g.,
Artemis Records) are
offering royalty-free waivers
to small webcasters to encourage them to give extra
airplay to their artists.
These offers would be rendered meaningless
under the current language of the proposed agreement,
as webcasters currently would have to pay a fixed % of their
revenues no matter how many waivers they obtain.
This is not in the best interests of labels and artists!
For those labels and artists that believe in the promotional
value of Internet radio airplay, it denies
them the ability to use it to their advantage.
The solution, of course, is simple: The %-of-revenues
rate should be prorated
based on the percentage of music played by the webcaster that
is royalty-free (either due to waivers or because it's in
the public domain.)
Example: Let's say a 1950s
jazz webcaster plays, on average, 16 songs per hour,
4 of which are either public domain material or from labels
that have waived royalties because they appreciate the promotional
value of radio airplay. Logically, rather than paying the
full 8% of expenses royalty rate, that webcaster should pay
a prorated 6%.
Any other approach makes it effectively
impossible for labels who so desire to grant a
meaningful waiver to small webcasters!
...
THE "LIVE 365" QUESTION:
It is understandable
that the record industry tried to craft the terms of the SWAA
so that billion-dollar corporations like AOL, MSN, Yahoo!, Clear
Channel, and Viacom would not be eligible to qualify for the
"small webcaster" rate.
In doing so, however, they have set the bar so low that
certain other webcasters (e.g., Live
365) are also probably excluded. In my opinion, this
is not is the best interests
of copyright owners!
Live365's 40,000 member webcasters, for example, largely
are music fans who play
largely-unexposed music (e.g., Japanese anime music, lost '80s
midcharted hits, etc.) and which add greatly to the diversity
of Internet radio.
Understandably, copyright owners may be frustrated that
Live 365 burned through millions and millions of dollars in
start-up expenses during the dotcom bubble (i.e., 1999-2000)
and they probably wish they could've gotten a piece of that
sweet, sweet action.
Nonetheless, it would be both gracious
behavior and enlightened
self-interest on the part of copyright owners to
acknowledge that the dotcom bubble has burst and the venture
capital well has largely run dry, and offer Live365 (and other
similarly-situated firms) the chance to qualify for the terms
of this deal.
...
SMALL
BROADCASTERS WHO WANT TO CONTINUE STREAMING:
One class of webcaster that
currently derives little benefit from the agreement as worked
out in Sensenbrenner's office, yet probably deserves the support
of copyright owners, is the small
broadcaster who hopes to continue streaming his
stations on the Internet.
Such webcasters are both "small" and "commercial"
and certainly eligible for inclusion in a voluntary license
if SoundExchange would permit it.
But the terms of qualifying would need to be reworded
to include them. As they stand now, the cutoffs are too low
and the "affiliate" definitions are too strict for
the small commercial webcaster license to benefit them.
Unfortunately, there were no representatives of this
class of webcasters in the Sensenbrenner negotiations. Fortunately,
the law now allows until December 15th to make the voluntary
license more inclusive
and help this class of webcasters be able to afford to continue
streaming.
...
ADDITIONAL CONCERNS OF COPYRIGHT OWNERS:
I'm sure that
with the benefit of over a month to look at the agreement
slammed together in Sensenbrenner's office, the copyright owners
see some errors and omissions that have not occurred to me that
they'd also like to clean up.
I put in a call to SoundExchange Executive Director
John Simson earlier this morning
and hope to be able to discuss their additional concerns later
this week in RAIN.
If webcasters and copyright owners are actually going
to tryto start working cooperatively
with one another, it would be both gracious
behavior and enlightened
self-interest for small commercial webcasters to
accept language changes that "clean up" the deal for
copyright holders without grousing.
...
[an error occurred while processing this directive]
From today's Salon:"For the noncommercial Web
broadcasting community, mostly composed of politically left-leaning
independent and college radio stations, an unlikely ally has emerged
to help in their fight against potentially crippling royalty payments.
He is Jesse Helms, the Republican
senator from North Carolina,
and while his actions may very well be motivated by the interests
of small conservative Christian Internet
broadcasters, his support for the Small Webcasters Settlement
Act (SWSA) has compelled some noncommercial station backers
to feel for him what they never imagined they could -- gratitude...
"Helms' blocking action prompted many webcasters to hail
him as an unlikely hero. The amended version of the bill, rewritten
by Helms and his staff, unanimously passed through both houses of
Congress on Nov. 14. Advocates called it a huge victory for Internet
radio. 'I think it opens a new window of
opportunity to come to terms' remarked Will Robedee, general
manager of Rice University's KTRU and the driving force behind Save
Our Streams, a Web site dedicated to the advocacy of small webcasters'
rights...
"For now, many are simply content with the
apparently burgeoning sense of collaboration among the
recording industry, artists, Congress and webcasting stations. 'RIAA
and webcasters went hand in hand to visit congressional offices [during
SWSA negotiations],' says Hanson, the RAIN publisher. He sums
up the situation best by saying: 'This could
be a harbinger of a new era of cooperation between labels
and webcasters. They should be working together. I hope they can.''
Read the full article on Salon.com here.
Reprinted from yesterday's edition of RAIN:
BY PAUL MALONEY Players from all facets of the industry are weighing in publicly
with their reactions to the Congressional passage of H.R. 5469,
and in some cases offering site visitors their own analysis of the
measure.
Beethoven.com'sKevin Shively
contributed an essay to this issue (please see below). We've compiled
some of the reaction from elsewhere in the industry below.
Noted industry author and columnistBrad
Hill has an excellent analysis and commentary on
the new law on his
Digital Songstream site (here).
He says the bill offers, "small Webcasters some kind of
escape hatch from the dire CARP agreement, which requires a
per-song, per-listener royalty scheme -- one which would certainly
drive hundreds or thousands of small stations right out of business."
But he warns, "Whether small Webcasters will be able to
negotiate acceptable agreements with SoundExchange (on behalf
of the labels) remains to be seen."
On hisSomaFM.com
site, webcaster Rusty Hodge
is optimistic, but just as cautious as Hill. He does in fact mention
that the
measure will be good for broadcasters, religious broadcasters, and
almost all categories of webcasters.
However, he admits that he's "still not sure if this
new form will be good for us," and adds "I don't think
this deal does ANYTHING to help hobby webcasters -- one group that
was vocally opposing the previous incarnation of HR5469." He
suggests the costs of filing for 501(c)(3) status (to be a true
noncommercial entity) ("I've heard estimates that the costs
for all the fees and required accounting reviews can easily exceed
$2000 a year") might make this route prohibitive for the smallest
of hobbyist webcasters.
The agency appointed to collect the sound recording
royalties, SoundExchange,
called the development "a positive step," and executive
director John Simson called
upon broadcasters and webcasters to conduct the upcoming
negotiations in a cooperative spirit.
"Looking to the future, we hope that the costly
and uncertain roads of litigation
and legislation will not
be necessary. We urge webcasters, broadcasters and others to
meet us in good faith to find marketplace solutions, rather
than fighting in court and other forums. It's now time for us
all to work together to realize a vigorous digital media marketplace
that recognizes the value and contributions of artists and record
companies.
"We are pleased that Congress found a way to implement
the rates and terms for small webcasters that the
House proposed last month. We will work expeditiously toward
putting those rates and terms into effect as Congress has requested."
Remember, the new law contains no actual rates or percentages
(so that those rates could not be seen as precedential), but
does allow for the settlement reached between the RIAA and small
commercial webcasters. Simson's complete comments are here.
Interestingly, while the Recording
Industry Association of America (RIAA), in their
statement (here),
chose to distance themselves
from the element of the law that enables SoundExchange to negotiate
terms even for non-RIAA/non-SoundExchange artists and labels, they
too expressed support.
"The recording industry did not seek nor propose this authorization.
Although the intent of the House bill was to preclude the use of
the rates and terms in the bill as precedent in future negotiations
and rate proceedings, certain broadcasters were concerned that it
did not adequately achieve that objective and proposed the approach
in the Senate compromise as a means of addressing that concern.
In an effort to support the goal of the bill passed by the House,
we support the Senate language."
Thomas
F. Lee, president ofAmerican
Federation of Musicians (AFM), the members of which
are among the beneficiaries of collected fees, was among the
most supportive of the measure. He expressed his pleasure not
only for the stipulated "direct payment" of artists,
but the afforded relief of smaller and noncommercial webcasters.
The group of smaller webcasters that
had been adamantly opposed to the SWAA-version of H.R. 5469 is represented
by a group called the Webcaster
Alliance. In fact, just last Monday the organization published
the first installments of a multi-part "exposé"
on the small webcaster version of the law called "American
Injustice: H.R. 5469."
However, the group has now expressed optimism that the new
law has indeed eliminated the dangers they saw in its earlier incarnation.
Webcaster Alliance president Ann Gabriel,
in a statement (here),
said, "We are hopeful that webcasters and the RIAA will work
together and negotiate in good faith for fair and equitable rates
that will allow the streaming media community to grow into a healthy,
profitable and viable industry. The webcasting community applauds
and appreciates the effort and the support we have received from
Senator Helms. We look forward to an equitable resolution!"
Largely, small commercial webcasters themselves expressed
thanks. Jim and
Wanda Atkinson, webcasters
who operate 3WK.com,
are viewing the new law in a more positive light, and expressed
their appreciation for listeners' support.
"This version of the bill is much better than the
original (thanks to Jesse Helms
of all people)...Just think -- every one of you who phoned/faxed/emailed
your Representatives helped get a bill passed in Congress. You
changed webcasting forever!"
Onion River Radio's Frank
Schliemann (right), in a statement to RAIN, expressed
his gratitude to his state's
senator.
"Onion River Radio and our loyal listeners thank Vermont's
Senator Patrick Leahy, whose
leadership on behalf of Internet radio catalyzed Congress's attention
to our cause...Today's Congressional approval of the Small Webcaster
Settlement Act of 2002 ensures that our audience will continue to
enjoy Onion River Radio's
'freeform' style of programming."
Some in the industry had expressed the belief that
Senator Jesse Helms, who
had placed the "hold" on the SWAA-version of the law
before Congress recessed, had acted merely to kill the bill
in the interests
of noncommercial and religious broadcasters. Many were surprised
to learn that indeed, Helms's staff was instrumental in getting
the bill passed.
One person not surprised was Deborah
Proctor (left), general manager of non-comm broadcaster
WCPE, a Helms constituent.
She wrote to RAIN before the bill was passed, "I
have read many things that people who have never met Mr. Helms
have said about him. I know many people have strong feelings
about him -- but I have never heard anyone who worked with him
say that he didn't keep his word -- and from personal experience,
when he called me up and told me that he would help WCPE, he
kept his word."
Webcasting
lobby organization Digital Media
Association's(DiMA) Jonathan Potter hailed
the approval of the act as "a victory for all consumers and all
providers of Internet radio," as it will "help stabilize
and promote the entire industry by promoting programming diversity
and consumer adoption at this very early stage of a new medium."
Here's a collection of some of the comments we've received
from RAIN readers regarding this morning's news:
"Phhewww!! at least I can eat tuna fish again...;-0)"
"Kurt, Paul and The RAIN Gang: You share bigtime in this
victory. You have been a vigilant and informative friend of both "Radio
And Internet." THANK YOU VERY MUCH!"
"I'M FLABBERGASTED, NEVER DID I REALLY FEEL THAT
WE HAD A CHANCE, MY DAY,WEEK, MONTH AND YEAR ARE MADE. THANKS
TO EVERYONE FOR THE SUPERHUMAN EFORTS"
"Thank God! And considering how unprecedented this kind
of cooperation is....maybe it was God! :)"
"As a former artist from the 50s I am overjoyed
when the web broadcasters play either a record on which I performed
or I wrote. It's not about the money and I am happy to see the
Congress use some common sense, for a change. Up to this point
most of the legislation proposed tended to be somewhat mean-spirited,
either by the recording industry or other profit-motivated parties."
"Senator Helms pulled all of this together for us. He
was in it from the start to the finish; HELMS IS THE ONE WHO MADE
THIS HAPPEN. He did all he could to open the door for us so that in
the next session of Congress, and in the negotiations that we now
have the right to seek, we can move forward together to seek and gain
fair and equitable webcasting regulations and royalty schedules."
"KURT -- CONGRATULATIONS ON THE LARGE ROLE YOU
AND YOUR ASSOCIATES HAVE PLAYED IN THIS VICTORY!"
"The unanimous passage of a revised H.R. 5469 is the best
news I have heard all year. I am still concerned about the hobbyist
and non-profit webcaster, whom a resolution still needs to be found.
But at least this compromise is better than no deal at all. I would
like to take my hat off to you and Paul for being at the forefront
of this difficult issue, and I am hopeful that the webcasting industry
can now begin to develop and evolve."
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