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"The Future of
Radio" series
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"Net radio frontier:
Ad sales" series
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From Information Week: "Congratulations to the Internet,
which, believe it or not, turned 35 years
old this September.  There's
no denying that this invention, which started in a lab with the
transfer of bits and bytes between two computers connected by a
15-foot cable and which only reached the average person in 1994,
has caused the most revolutionary economic
change since the steam engine.
"For our enjoyment, I have assembled, behind the curtain,
the industries that the Internet is leaving
in its wake. Mr. Internet -- this
is your life!..
"The family used to gather around our next guest to
listen to Benny Goodman, Abbot and Costello, Amos and Andy, and
Orson Welles. A younger generation can now download
hundreds of songs from iTunes
 and
stream audio collections posted
from their favorite Web sites. That's why, in the last five years,
more than one out of every 10 radio listeners between the ages of
25 and 34 have stopped listening. Ms. Radio, come on out and don't
forget to bring with you the radio titans, Clear
Channel, Citadel
Broadcasting, and Cumulus
Media, who've watched their share
prices plummet 23%, 40%, and 26%, respectively, in the
last year.
"Like its compatriots, newspapers are also becoming
a relic of a bygone era when
people ran to their sidewalks in the morning to get the morning
news. Now, news clips are e-mailed to our desks, and we can check
CNN.com or Fox News Online 24 hours a day... What's more, newspaper
advertisers, seeing the writing on the wall, have
started what one leading observer has called a '10-year
migration of dollars' from newspapers to Web sites...
"With so many Industrial Age institutions of our old
economy either strewn about on the sidelines or facing oncoming
Internet competition, there are many Internet successes that send
their regards but who couldn't be with us... As the Internet moves
into adulthood, only time will tell who we will bring out from behind
the curtain as the Internet transforms our lives even more in the
next 35 years."
Read this entire article in Information Week here.
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| RAIN is brought to you today by: |
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There's huge, and
growing, demand among consumers for Internet radio (at least during
the 9AM-5PM workday), as shown by the rapid growth of our AccuRadio project.
AccuRadio features a variety of popular music formats that
you simply can't find on the broadcast dial: Swingin' Pop Standards, Brit
Rock, Piano Jazz, Broadway and more at www.AccuRadio.com.
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From the press release: "Clear
Channel Radio today announced the appointment of three seasoned
executives to help
lead its initiative to improve commercial
creative and station imaging. The group will serve as a
resource to advertising agencies and local stations, offering creative
coaching, online toolkits and ongoing direction in the creation of
engaging and memorable radio ads.
"Veteran Clear Channel Radio programmer Bob
Case is promoted to Managing Director; former McCann Erikson
creative director Robert Summers
joins as same; and award-winning producer Yaman
Coskun joins as Creative Coordinator and Senior Producer...
"Throughout his 25-year career, Bob Case has successfully re-formatted
and re-engineered radio stations, improving ratings, return on investment
and cash flow... An industry innovator, Case founded StreamAudio,
an Internet streaming
provider for terrestrial radio utilized by some of the country's biggest
broadcasters...
"In July 2004, responding to listener and advertiser
requests, Clear Channel Radio unveiled its 'Less is More' initiative
to reduce promotional clutter and ads running on Clear Channel Radio
stations. The Clear Channel Radio Creative
Services Group will play a significant role in aiding the
transition to more 30-second spots.
It will function as a resource that Clear Channel Radio stations can
tap into to provide advertisers and agencies with analyzed
and tested creative techniques, focusing on sound rather
than spot length."
Read the press release online here. |
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Here's feedback on yesterday's
story concerning newspapers' continued drop in circulation (here)...
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"Could
it be... the lack of independent journalism?.."
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Regarding the drop in newspaper circulation, I wonder how much
of the decline in newspaper sales can
really be attributed to the Internet.
For anyone who is in the habit of reading all or most of a
newspaper, doing so online would be a considerable strain on one's
eyes. Also, since most people likely spend their online hours at the
office, it is unlikely that they have the luxury of reading all of
the day’s news while they are supposed to be working.
Online news is great when one wants to get the top news stories
of the day, or for those of us who subscribe to the print version
our local newspaper, but like to compare
coverage provided by other news organizations.
Could it be that -- when so many newspapers are owned by just
a handful of corporations -- that the lack
of independent journalism may be to blame? Perhaps people
are getting their news from alternate sources because it is the only
way to get truly fair and balanced reporting?
Here's feedback on yesterday's Presidential Guidester story (here)...
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"Democracy
and technology seem a bit underdeveloped in the U.S..."
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Presidential Guidester? Oh, come on.
 We've
had those things in Finland for 6 years already.
All the elections here usually come with 'guidesters'. We actually
have plans of voting via SMS. Today we already
deal with the taxes with SMS. (I think it is called the
IRS over there).
Democracy and technology seem a bit underdeveloped in the U.S.
;-)
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