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"The Future of
Radio" series
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"Net radio frontier:
Ad sales" series
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From
Wired.com: "On your way to the poll and still undecided?
Maybe a new online artificial intelligence program, Presidential
Guidester, can help you decide for whom to pull the lever.
Think of it as a Match.com
that pairs voters with their ideal presidential
candidate.
"Working with the pollster Zogby
International, Decidia
Decision Systems created software that matches
voters' main concerns with the candidate who other likely
voters believe will best address them...
"At the end of September, Zogby conducted a national
poll of roughly 6,000 likely voters to find out their perceptions
of the candidates' backgrounds and stances on issues such as job
creation, the environment, homeland security, terrorism, education,
gay rights and Medicare.
Presidential Guidester then compares the results of the poll with
a user's responses to an online quiz and calculates which candidate
best meets the user's criteria...
"The software also includes the views of eight special-interest
groups: Alliance for Retired Americans, The Interfaith Alliance,
NARAL Pro-Choice America,
the American-Arab Anti-Discrimination Committee, the Log Cabin Republicans,
Taxpayers for Common Sense, American Conservative Union and a Muslim
group. Potential voters can choose as many issues as they want,
or as few."
Read this Wired story online here.
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| RAIN is brought to you
today by: |
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Limelight Networks
is a leading provider of outsourced media delivery
solutions. With multiple Edge distribution locations around the Internet,
Limelight Networks enables some of the Industry's top broadcasters like
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Limelight Networks technology has been
proven to dramatically cut the costs associated with live or on-demand
media delivery. For more information please contact us at www.limelightnetworks.com.
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BY PAUL MALONEY
The
wealth of variety offered by Internet radio, and computers' capability
to digital record and manage the audio they receive, has resulted
in any number of new services online characterizing themselves as
"TiVo for radio."
One of these services, called RadioTime,
is unique for its professional presentation,
top-level content offerings, and ease-of-use in finding,
recording, and listening to radio streaming on the Internet.
The RadioTime home page offers rotating "features,"
steering listeners to shows and stations they might like. For deeper
browsing,
there's a guide to find and record local broadcast streams and Internet
radio. Users can browse and listen to big-name
syndicated broadcast shows (Rush Limbaugh, Jim Rome, "Morning
Edition"), AM and FM broadcast programming
(music and talk), and hundreds of Internet-only
providers. The browse list can handily be sorted by frequency,
name, genre, format, stream type, and location.
RadioTime customers can manage their Internet radio listening
by using the RadioTime schedule to find content, and downloading the
optional recorder to save streams for later
listening. Then, shows can be saved
and moved to portable MP3 players.
The service uses Windows Media Player to manage recordings
or move them to CD and portable players -- but, quite usefully is
also compatible with WinAmp, Real, MusicMatch, iTunes or anything
that plays MP3 files. |
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From USA Today: "The online advertising market
is hot, but pioneer DoubleClick
isn't. The provider of Internet advertising services
has decided to explore strategic alternatives, including
a possible sale. Analysts say the reason is in part that
DoubleClick has underperformed its peers.
"A resurgent online ad market has boosted the fortunes
of companies such as Yahoo
and Google.
But DoubleClick has struggled to capitalize on the boom.
"'In an environment where Internet advertising as a whole
is growing 35% or more, to have a company that plays in that space
but is not growing and in fact is declining
— that is a relatively negative statement,' said analyst Mark Mahaney
with American
Technology Research...
"DoubleClick
said options include a sale of all or part of the company, recapitalization,
an extraordinary dividend, a share repurchase, or a spinoff...
"DoubleClick has limited exposure to search-based advertising
of the kind Google provides, which has been responsible for much
of the sector's surge."
Read this entire story in USA Today online here.
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From the New York Times: "The average
circulation of the nation's newspapers fell in the six
months ended in September,
as new federal restrictions on telemarketing and a more conservative
approach by some publications to counting paid readership put further
pressure on an already struggling industry.
"The losses were widespread, with two-thirds of papers
reporting flat or declining circulation, including The
Washington Post and The
Daily News, according to an analysis by the Newspaper
Association of America of figures...
"Over the last decade, newspaper circulation has generally
declined in the face of competition from
the Internet and other sources...
"Among the major papers that experienced an increase
in paid readership was USA
Today, which reported that its average
daily circulation had increased 2.8%, to 2.31 million. A spokesman
for the newspaper, Steven Anderson, cited increased sales in the
travel market. The
New York Times also reported increases, with its average
circulation increasing 0.2% on weekdays, to 1.12 million, as well
as on Sundays, to 1.68 million. Few papers experienced the growth
of The New
York Post, which continued to narrow its gap, at least
on weekdays, with The Daily News."
Read this in the New York Times online here.
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