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From the San Jose Mercury News: "Napster's
back -- but it's not the Napster you might
remember.
"The Napster brand and kitty logo now adorn an online
music service the record industry first envisioned as the anti-Napster.
"The question is whether Napster 2.0 can recapture
the buzz -- and the 60 million users -- of the original outlaw service.
"Moreover, Napster now must compete with its own progeny:
free file-swapping services like Kazaa and iMesh that remain wildly
popular. And it faces an increasingly crowded field of competing
pay-to-download
services from tech companies Apple Computer, Dell and Sony, online
giants America Online and RealNetworks, and traditional retailers
such as Wal-Mart.
"Nonetheless, today's launch of Napster 2.0 will be
hard to miss. Roxio, the
Santa Clara software company that now owns the Napster name, will
unveil a massive promotional campaign that includes ads in premier
music publications like Rolling Stone and Spin, mainstream
magazines such as Time, and new animated commercials airing
on MTV, ESPN and Comedy Central."
Read this entire article in the Mercury News here.
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