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From MSNBC: "All the big names were there. P. Diddy,
Beyonce, Justin, Jewel, Avril, Tim McGraw, and yes, even old-timer
Tom Petty, to name a few, came out Monday night for the Radio Music
Awards...
"All seemed well in the radio industry on its special
night. But, at a time when reality TV shows
create pop stars, music is downloadable
from the Internet with
a click of the mouse and Carson Daly is arguably the most important
deejay (vee-jay?) around — is radio even
relevant anymore?
"With Apple’s Internet downloading service, iTunes,
now available for PC users, and Napster back up and running, there
is a library of music available out in cyberspace, that has nothing
to do with AM or FM or what you hear while channel surfing in your
car. With a virtual jukebox of music at your fingertips why would
anyone tune in to their local radio station, where a limited
play list, abundance of commercials and cookie-cutter deejays
flood the airwaves.
"There was a time when deejays could play whatever they
wanted, and the radio was the place to go to hear a variety of music
and discover new artists. But, as the play lists shrink and
become more of the same, the Internet is
quickly becoming the place to go for music lovers of all kinds.
Many big radio stations have even caught on, and have started streaming
on the Internet. Who would have ever thought that there would be
a time when people would listen to the radio on their computer?..
"So will radio still be around in 15 years? It is still
one of the only places where you can discover
new music for free. Although it’s minimal, Napster has
started to charge for downloading music. Big market, Top
40 stations are still a prime place for
exposure for up-and-coming artists. They just might not
need that exposure as much as they would have 10 years ago...
"Now back to the Radio Music Awards. It begs asking,
would anyone have really 'listened' or cared about the awards if
they were broadcast on radio not television?"
Read this entire article in MSNBC.com here.
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