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 RAIN
reader William Goldsmith writes, "Shoutcast.com
has finally started issuing monthly TTSL (Total Time Spent Listening)
numbers, and -- as I suspected -- the amount of listening to the
Shoutcast streams will astound a lot of people within the industry.
You can see the Top 200 list here.
I run several Shoutcast stations, and the numbers on this list totally
match what I see in my own server logs. One Shoutcast station easily
outstrips the top-ranking stations in the (February) Arbitron Web
Ratings.
A "composite Top 10" would look like this:
1. Digitally Imported (trance/techno)
- 1,182,800**
2. Beethoven.com (classical) - 741,500
3. WOLF-FM (net-only despite name) (Classic Hits) - 701,500**
4. SmoothJazz.com (smooth jazz) - 486,000**
5. Groove Salad (ambient techno) - 329, 254**
6. WABC-AM (talk) - 310,900
7. NetRock (rock) - 307,800**
8. NetRadio 80s (80s) - 292,900
9. KING -FM (classical) - 287,800
10. Mostly Classical (classical) - 274,600**
** = Shoutcast stations (6 of the top 10). |
Perhaps the most interesting piece of information here is that
most of the top-ranked Shoutcast streams (including all of those listed
here) are at 128kbps. It's long been assumed within the streaming
industry that you'll reach the widest possible audience by restricting
your webcasts to 32kbps or lower. It looks like it's time to question
this bit of "wisdom".
What I've found is that broadband users are much more likely
to listen for long stretches of time & to become passionately involved
in the station(s) that they listen to. On 2 of the stations that I
run (SmoothJazz.com & Radio Paradise) listeners at 128k generally
outnumber 32k listeners by as much as 10:1.
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Bill Goldsmith
www.RadioParadise.com
www.kpig.com
www.SmoothJazz.com
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AllAccess is reporting that Loudeye
Technologies, the company that acquired the programming, production,
and on-air assets of theDial.com
in July, has officially named Brian Gregory (right) program director,
replacing Matt Bruno. Bruno had been PD at theDial as well.
Gregory is a 23-year broadcast vet, and his experience includes
programming, operations, and on-air posts at various stations in
the Northwest. He also operates GregorysRadioGuide.
Over the past few months, Loudeye has made strides in moving
away from their original business -- that of music encoding -- and
into the Internet radio industry (see RAIN here).
Not long before the acquisition of assets of theDial, the company
purchased the streaming technology of OnAir (formerly WWW.com),
and bought Addition Systems, an ad-insertion technology firm.
Most recently, the company promoted David Weld to president
and CEO.
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From BusinessWire: "Although some marketers claim that
pop-up screens increase subscription rates,  psychologist
Susan Weinschenk, Ph.D., reports that they annoy users in ways that
are bound to backfire on the sites that inflict them on visitors...'They're
definitely annoyed, and annoyed people leave a site sooner and are
less likely to return. Furthermore, the pop-up screen distracts
them from their task. They might have been trying to purchase something...'
"She says the pop-up screens differ from other forms
of advertising that annoy some people, such as radio jingles or
ads in toilet stalls, because only pop-up screens force the user
to take action to make the ad go away.
"'People who feel pestered at a Web site transfer their
annoyance onto the company that appears responsible for it,' says
Weinschenk. 'Consequently pop-up screens are not
a plus for your image.'"
Read this press release here.
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The host of the nationally syndicated "Internet Insider"
radio show and columnist David Radin is repackaging
his high-tech insight as a corporate presentation called "The
5 Big Techno Time Wasters and How To Beat Them."
The series, which will become available beginning next month,
will include corporate workshops, keynote presentations, a
book, audio tape, video, interactive guides and newsletter.
According to a press release, the presentation and accompanying
workshops are designed to help computer users reclaim the wasted time
spent every day dealing with e-mail, the web, and other common computer
and Internet-related activities.
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