BY KURT HANSON Having chased the dotcom dream for two years and having
spent tens of millions of dollars in the process the
Board of Directors of the LMiV
(Local Media Internet Venture) has voted to dissolve
the venture by the end of September, the company announced
this morning.
"Effective September 30th, the LMiV will cease to exist
as an independent operating company, with its functions to be performed
by the individual founder companies and stations," the
press release noted. The LMiV venture was announced in Spring 2000 (see "RAIN
Exclusive" here)
and formally launched in a press conference at the Fall 2000 NAB.
The five broadcast groups behind the venture included Bonneville,
Corus, Emmis, Entercom, and Jefferson-Pilot. Each group committed
$1 per cume audience member toward the venture -- a total of $37
million, which LMiV corporate communications executive
Kim Graham Lee told RAIN was not yet fully funded and thus
not the proximate cause of the shutdown.
The venture was based in Indianapolis, home of LMiV founding
broadcaster Emmis Communications and
LMiV chairman Jeff Smulyan. It was led by Indianapolis-based attorney
Jack Swarbrick (pictured), who
was brought in initially by Smulyan to help bring competing media
companies to the discussion table, was lead consultant on
the project for a year, and who ended up upon its launch as the
firm's CEO and President.
Swarbrick's background was in sports and entertainment
marketing and legal work and in government relations.
The decision to shut down the venture was made at a board
meeting earlier this month, Lee told RAIN..
The venture was slow to get off the ground from the start,
with the organization taking almost a year to launch its first five
websites.
Last December, the company scaled back from approximately 45
employees to 30 (see second RAIN story here),
at the same time
announcing plans to grow from 20 active websites to 125+
"by the end of March 2002." The venture actually made
to 60 active websites by August
2002.
The press release notes, "In explaining why this decision
was made at this time, Swarbrick cited the difficulties LMiV faced
in attracting additional radio stations to the LMiV network. 'Unfortunately,
the fundamental change in the economic viability of streaming and
the recession in the broadcast advertising market have conspired
to cause many radio stations to reduce the resources they are allocating
to their interactive efforts.' Swarbrick added, 'As we continued
to encounter prospective customers who
loved our product but couldn't find the funds in the 2003 budget
to become an affiliate, we knew that it was time to shut down LMiV"
"LMiV is working closely with each of the companies
and their affiliate stations to ensure a smooth transition of all
LMiV-powered radio station websites. No interruption in the operation
of those sites is anticipated."
Jack
Swarbrick President and Chief Executive Officer
Jack is LMiV's team captain. He works closely with the board
of directors to determine the company's strategic vision, and
leads the executive team as they turn that vision into reality.
As a lawyer with Baker & Daniels, his practice focused on
the interests of sports and entertainment clients.
Claire
Roberts Chief Operating Officer
Claire oversees LMiV's day-to-day operations. Originally hired
as EVP of Finance and Administration, Claire was promoted to
COO in December 2001. Before joining LMiV, Claire spearheaded
the financial turnaround of Citadel Architectural Products Inc.,
a manufacturer of commercial construction applications with
$20 million in annual sales.
Kim
Graham Lee VP of Corporate Communications and Marketing
Kim is responsible for making sure LMiV's value proposition
is clearly understood and enthusiastically communicated to its
different customers. Before joining LMiV, Kim was VP of corporate
communications and customer services at Eviciti, a (defunct)
international Web development and Internet integration company.
Terri
Simpson Vice President of Affiliate Relations
Terri and her team serve as LMiV's primary link with its nearly
200 member stations. She joined LMiV from RadioCentral, where
she served as vice president of marketing. Before that, Terri
was general manager and vice president of the radio business
unit of NBC Internet.
Monte
Maupin Gerard
Executive Director of Sales
Monte leads LMiV's charge to bring to advertisers the potential
and promise of LMiV's integrated media network, LMiV MediaNet.
Monte has over 20 years of experience in the radio business.
She has enjoyed working with top broadcasting companies like
Cox Radio and Susquehanna Radio Company.
.
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The driving force behind the founding of the LMiV, if
I recall correctly (although I'm sure many of
the parties involved would deny it today), was broadcasters'
anger over Mark Cuban's multi-billion dollar sale of Broadcast.com
to Yahoo! ("We signed streaming contracts with him and
he sold them for billions of dollars!
He captured our value! We're
not going to let that happen again!")
Of course, we know now that that was a lucky, once-in-a-lifetime
event that was not going to happen again for anybody ever.
The LMiV participants may have entered into the deal thinking
they could have a multi-billion dollar IPO candidate (they
said they'd be supporting it with $1 billion/year worth of
on-air promotion), but they were chasing a fluke.
Once launched, however, I believe the biggest mistake
that the LMiV made was continuing
to pursue the "portal" concept that was
all the rage when the venture was being organized in mid-2000,
but which was pretty much discredited by early 2001.
Nonetheless, they had a plan and they stuck with it.
Example:
Q101.com
Chicago's Q101.com used to be a
site about alternative music and included links
that allowed you to
listen to Q101. Now the
LMiV-powered site has got scores, news, and standings for
professional wrestling, basketball, baseball, soccer, football,
and hockey and for college football and basketball, plus listings
for brew pubs, dance bars, gay lesbian clubs (sic), movie
reviews, movie showtimes, world news, national news, local
news, entertainment news, technology news...
What this means is that the Q101 website is less
about alternative music than it used to be.
And it looks more "corporate"
than it used to. And, worse yet, you can't listen
to Q101 anymore! (This is analogous to a newspaper'swebsite that got really
elaborate but which decided to quit offering
access to current news.)
Can the Q101 brand be extended to be "Your primary
source of music, news, sports, weather, club listings, etc.,
etc., on the web?" Even if it's true, will listeners
really believe that Q101
can do a better job of this than the Chicago Tribune, the
Chicago Sun-Times, Chicago Reader, New City Chicago, Chicago
Magazine, NBC 5, Metromix, AOL Digital City Chicago, and every
other radio station in town?
Yes, I know consumers have a strong bond with their
favorite radio station. But they
also have a strong bond with lots of other brands
-- e.g., with their favorite newspaper, magazine(s), TV news
team, coffeehouse, restaurant(s), cigarette brand, beer brand,
and electronics brand.
What
do consumers want? They want (1) an ability to listen
to your station when they're closer to a computer
than to a radio, (2) to know the
title and artist of the song you're playing, and
(3) the ability to contact
you. Syndicated entertainment news and hockey scores? A much
lower priority.
Thus, in my opinion, despite the $20 million or $30 million
or whatever it was in LMiV spending, the old
Q101.com website was probably more in sync with consumer desires
than the LMiV one.
And finally, I should add that if the Lmiv had spent some
of their millions on helping their
broadcast groups resume streaming (e.g., employing
ad insertion technology, pitching the value of streamed radio
spots to advertisers, supporting SaveInternetRadio.org,
etc.), they would have performed a far greater service for
their listeners. (A single
million would have gone a long way!)
Have an opinion of your own? Send
it via -mail to Kurt@kurthanson.com.
Thanks!
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From the San Jose Mercury News: "When friends
at local Hindu temples asked Krishna
and Ram Bapu to help them broadcast
spiritual messages and music on the Web, the twin brothers figured:
What the heck?
"They had the technical know-how. Business was slow
at their enterprise software start-up, Exuber,
and the idea sounded fun. So they started uploading MP3 files and
scheduling four hours of audio programming a day. That was in November...
"The world, and particularly Silicon Valley, is filled
with people like them: People who have emigrated from India to land
a job in the high-tech sector. People who spend much of their day
in front of computers and who miss the music and culture of their
homeland...
"And so they began to build their programming on what
they named TaZa Radio...
"By spring, they were working full time on TaZa. Today,
their Web radio station resides on a couple of laptops and some
servers in a closet at The Enterprise Network, a high-tech incubator
on Saratoga Avenue in San Jose...
"The Bapus have big plans for TaZa. They're ramping
up their advertising sales effort. They're hoping to start a talk
show
aimed at 'ABCDs,' or American-Born, Confused Desi. (Desi is a term
sometimes used to describe first-generation Indo-Americans.)
"Krishna explains many first-generation Indo-Americans
wrestle with the difference between their parents' expectations
for them (extensive education, stable professional job) and their
desire to be independent and experiment with life...
"The brothers have even bigger plans to sell the software
they developed to run the station. They're pitching the software,
which essentially automates the programming and operation of the
station, as a way for large companies to improve internal communication."
Read this entire article from the San Jose Mercury News
online here.
Reprinted from
yesterday's issue... BY PAUL MALONEY Webcasters may have found their first high-profile
ally among artists in their struggle against the sound
recording
royalty rates.
Techno/electronica starMoby,
whose music has been released in the U.S. by recording labels V2,
Elektra, and Instinct, expressed his support of Internet radio and
his anger towards the RIAA for trying to shut it down.
The comments appear in the musician's online journal from
July 22. Moby posts his journal on his website here.
Referring to the CARP panel recommendation and subsequent
determination by the Librarian of Congress on the rates, Moby writes,
"I would like to lend my support to the cause of repealing
this unnecessary and ass-backwards
piece of legislation."
"What does the RIAA hope to accomplish by forcing hundreds
of wonderful Internet radio stations to shut down?" he wonders.
"And why is the RIAA even involved in the world of Internet-radio?..For
the life of me I can't see any wisdom or justification in passing
an arbitrary law that will only serve to shut down a lot of really
cool and vital Internet radio stations."
Moby (left), recognizing the promotional power webcasters
offer for music under-served by what he calls "conservative,"
"bland," and "homogenous" commercial broadcasters,
says Net radio's role is "vital" in exposing "new
and unconventional music."
The RIAA has often characterized their efforts to collect
royalties from webcasters as being in the interest of the artists
(the DMCA requires that the royalties, after SoundExchange administration
costs, be split 50-50 between copyright owners -- most often the
labels -- and artists).
Yet artists' displeasure with the recording industry -- from
alleged underpayment of royalties to one-sided contracts that artists
say hold them in "indentured servitude" to their recording
companies -- is well-documented.
Given this, some webcasters had hoped to gain sympathy from artists
for whom Internet play may be their best promotion.
And while there has been some show of support from artists
for music on the Internet in general (most notably from Janis
Ianhere
and here),
webcasters had yet to find a high-profile artist willing to stand
up for Internet radio specifically.
Moby closes the journal entry with an entertaining (and insightful)
quote from Broadcast.com founder and Dallas Mavericks owner Mark
Cuban (right): "There is no law against an industry being
stupid and killing off their customer base
as the music industry is doing. The vast majority of (Internet radio)
stations will either shut down or move to Canada or overseas."
RAIN was still awaiting comment from Moby or his management
for this article at press time.
Special thanks to RAIN reader and Moby fanJames Hughes of
Esponsive Communications for the tip.
... Here is a growing list of webcasters
who, because they don't feel they can manage webcasting royalties
in a viable business, have decided that it's in their best interests
to silence their streams. (We thank them for their hard work
and dedication to their audiences and the industry, and wish
them luck in their future endeavors...)
Have
we missed others? Use the feedback form above or e-mail
us here.
Public stations
now off line
This is from the SOS:
Save Our Streams website, which focuses the struggle
against thewebcasting royalty rates as they pertain to independent
educational and noncommercial stations.