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Headline: "study: triple a audience shows passionate adoption of streams"
From an SBR Creative Press Release: "When it comes to how people listen to music, FM Radio is still king, but the use of new digital technologies has grown at a break-neck pace over the past two years.SBR

"SBR Creative Media... has released the results of its second national music and radio listener web study how Triple A listeners buy and hear music...

"One key question the survey tracked over the two year period is 'which one way do you listen to music the most?' 'FM Radio' is still by far... the way respondents listen to music most with Nano59% of the responses (down from 64% in 2004). But respondents who said 'iPod/MP3 Player' (10%) was up a whopping 425% from two years ago...

"The survey also sought to explore how the new technologies are impacting both radio listening and music sales...

"Streaming of radio stations and internet-only audio channels was another growth area over the past two years with 55% of respondents saying they’ve listened to local, out-of-town, or internet-only radio stations in the past month...

"'So much media attention is given to the growth of satellite pay radio, but pay radio’s subscribers are a fraction of the number of listeners who are WXRTstreaming on a regular basis. And streaming — whether it’s a live stream or a separately programmed side channel — is something radio broadcasters can do,' added [SBR Creative's Dave] Rahn.

"When asked to choose reasons why they listen to radio stations streaming on the internet rather than on the radio, over a third said it was 'easier' to listen on the computer than to the radio. One in four respondents said it was to 'hear programming that’s not available on the radio,'...

"Over 60% of the total (streamers and non streamPodcastingers alike) said they would be 'very likely' to try side channels...

"A new topic in the 2006 SBR study that didn’t even exist two years ago is Podcasting. 15% of the survey respondents said they have listened to a Podcast on their computer or iPod in the past month. Interestingly, that’s twice the number of people as even owned iPods in 2004!"

Download and read the entire SBR Creative survey at their website here.

 
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Headline: "successfull streaming tests help push bigger online cbs roll-out"
From the Wall Street Journal: "CBS Television will begin showing episodes of several new and returning prime-time shows for free on the Internet, CBSbecoming the second network to do so.

"CBS already sells downloads of   episodes on Apple Computer innertubeInc.'s iTunes Music Store and Google Inc.'s video store. In May, it launched an advertising-supported online channel called 'innertube' to stream programming created just for the Web...

"The shows will contain fewer ads than when they are shown on TV. The ads also will be shorter — typically 15 second to 30 seconds — and cannot be skipped, CBS said.
WSJ

"The shows will become available the day after they appear on TV."

Read the entire Wall Street Journal article here.

 


We'll send you a brief daily summary of each day's stories with a clickable link to the RAIN home page.
 

Headline: "multimedia remote links mp3's, streaming audio, other media"
From Tech Ticker: "Logitech will be releasing a new Wireless DJ music system which lets the user to control his PC songs, podcasts, and internetLogitech  streams wirelessly. The Bluetooth equipped remote give you full control of music within a distance of 150 feet.

"The Wireless DJ functions after a USB transmitter is attached to the PC and the receiver is attached to the stereo system. The screen on the remote lets you cruise through the playlist and select which ever song you want to play. The whole thing costs $250 which comes with a single USB transmitter but you can hook more which costs $80 each for an additional one.

Read the entire article at Tech Ticker.

 

 


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