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BY PAUL MALONEY
Internet ratings service Webcast
Metrics has released its listening rankings for July, this
month introducing
a "workday" daypart breakout
for stations.
It's typically understood in the industry that the bulk of
online radio listening occurs at the workplace
during customary work hours, where high-speed connections
and long hours in front of computers provide ample listening opportunity.
The new Webcast Metrics chart ranks online networks by AQH and cume
for the Monday through Friday work week between the hours of 6a and
8p Eastern Time.
The comScore and Arbitron ratings (see latest rankings yesterday
in RAIN, here)
also present public "workday" daypart
breakouts.
Multi-format outlets Big
R Radio and GotRadio,
and Hits format WolfFM
showed significant gains over June. The combined stations represented
by the Net
Radio Sales Network had a July M-Su
6a-12M AQH of 68,034 (down from 76,250
in June). Its M-F 6a-8p AQH was 89,277.
"Internet radio is a great way to reach a condensed, at
work audience,” commented Jordan Mendell, CTO of Ando Media,
which produces Webcast Metrics. “Networks such as the Net Radio
Sales Network show an average quarter hour increase of 31% when the
daypart is narrowed to reflect the at-work daypart.”
The complete public Webcast Metrics release ranks the top 19
webcasters and the Net Radio Sales (which represents the majority
of webcasters in the ratings report) aggregate. It has been truncated
here for space considerations.
 Webcast
Metrics July '05
(M-Su 6a-12M) |
| Rank |
Station |
Name
(Format) |
Monthly Cume |
AQH |
| 1 |
 |
Net
Radio Sales
(Ad sales network) |
n/a |
68,034 |
| 2 |
|
Digitally
Imported Radio
(Electronic/Dance) |
n/a |
19,794 |
| 3 |
 |
AccuRadio
(Multiple formats) |
839,142 |
9,270 |
| 4 |
 |
RadioIO
(Multiple formats) |
472,722 |
8,663 |
| 5 |
 |
Club977
(80s hits)
|
n/a |
8,541 |
| 6 |
 |
AirAmerica
Radio
(Political talk) |
333,910 |
5,443 |
| 7 |
 |
Big
R Radio
(Multiple formats) |
334,751 |
4,333 |
| 8 |
 |
GotRadio
(Multiple formats) |
203,164 |
2,524 |
| 9 |
 |
Wolf
FM
(Hits radio) |
68,589 |
2,331 |
| 10 |
 |
BoomerRadio
(Multiple formats) |
41,053 |
2,187 |
| 11 |
 |
Beethoven.com
(Classical) |
90,927 |
1,899 |
Webcast
Metrics July '05
(M-F 6a-8p) |
| Rank |
Station |
Name
(Format) |
Monthly Cume |
AQH |
| 1 |
|
Net
Radio Sales
(Ad sales network) |
n/a |
89,277 |
| 2 |
|
Digitally
Imported Radio
(Electronic/Dance) |
n/a |
21,564 |
| 3 |
|
AccuRadio
(Multiple formats) |
744,639 |
13,396 |
| 4 |
|
RadioIO
(Multiple formats) |
376,878 |
9,317 |
| 5 |
|
Club977
(80s hits)
|
n/a |
8,967 |
| 6 |
|
AirAmerica
Radio
(Political talk) |
296,547 |
7,061 |
| 7 |
|
Big
R Radio
(Multiple formats) |
266,110 |
5,408 |
| 8 |
|
GotRadio
(Multiple formats) |
168,589 |
3,389 |
| 9 |
|
Wolf
FM
(Hits radio) |
59,647 |
3,186 |
| 10 |
|
BoomerRadio
(Multiple formats) |
36,002 |
3,028 |
| 11 |
|
Beethoven.com
(Classical) |
73,308 |
2,453 |
The
"average quarter hour" estimate, or AQH, is defined
as the estimated average number of persons tuned
to a channel for
at least five minutes during a 15 minute period. It can be understood
as "the number of people listening to a station at a specific
moment." Cumulative
listeners, or "cume," is the non-duplicated number of different
people tuning in during the daypart.
In the charts above, figures in bold
maroon indicate that the indicated measurement or rank
is the same or higher than last month. Since this is the first
appearance of Webcast Metrics' M-F 6a-8p chart, all
figures are given the bold maroon "bullet."
...
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...
To repeat an observation from yesterday's Arbitron ratings
coverage, this decline in Internet
radio listening is probably seasonal, as significant
number of at-work listeners may be taking vacations.
In fact, a few RAIN readers suggested other reasons
as well. Look for more in RAIN Reader Feedback tomorrow.
-- PM
...
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From ZDNet News: "In an apparent sign that podcasting
has won the confidence of the market, three venture capital
firms have come forward to back a start-up focused on the technology.
"Privately held PodShow
has received $8.85 million in strategic
investments from Kleiner Perkins Caufield & Byers,
Sequoia Capital and Sherpalo Ventures, the company said Tuesday.
"PodShow, founded last year by former MTV video jockey
Adam Curry and Ron Bloom, produces content and provides podcasters
with the tools and systems to create, distribute and market their
programs...
 "PodShow,
named after Curry's show on Sirius
satellite radio, also manages a network of podcasters and operates
a podcast directory. PodShow said it will use the new funds to develop
and support the content, tools and technologies at the heart of
the medium."
Read this entire ZDNet story online here.
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Here's feedback on our
story "Chicago radio legends Winston, Biondi among first 'HD-only'
DJs," in RAIN here...
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"FederalNewsRadio
was Internet-only with a full-time airstaff..."
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A quick note on the article about WJMK being the first station
to have an air-staff dedicated to an HD  sub-channel...
While WJMK is probably the first HD station to broadcast with
a live air-staff, they are probably not the first terrestrial radio
"Internet-only" with a full-time, live air-staff.
FederalNewsRadio.com
(WFED) in Washington, D.C. was an Internet-only
station with a full-time, live air-staff for many years
until it began broadcasting over the air as well. It is now an Internet
station with a terrestrial stick!
By the way, I applaud WJMK's HD activities!
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Thanks for all the great information RAIN
provides,
RKB |
|
"We
placed presenters on 'Virgin Classic' in 2004..."
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You write: "Simultaneously, (WJKM-HD2) is most-likely
terrestrial radio's first 'Internet-only' with a full-time air staff
since
Clear Channel's short-lived 'World Class Rock' in 2000."
In the UK, we placed presenters on the Internet-only 'Virgin
Classic' in 2004 (while rebranding it 'Virgin
Radio Classic Rock'). At the same time, we added it to the
non-U.S. terrestrial HD-equivalent, DAB. In May this year we introduced
live programming to the station and gave the voice-tracker a rest.
We currently have a cume of 127,000 adults
per week.
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James Cridland
Virgin Radio |
| Ed. note: Both of these contributors are absolutely
correct. We appreciate the clarification. |
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"There's
another reason: the per-song per-listener charge to stream..."
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Hi, Kurt and Paul. This is in response to Kurt's comments in
the August 15 issue about  WJMK's
playing up its HD radio signal over its Internet
presence.
While I find your reasoning to be logical (station owners
do not want to see more competition from outsiders), I believe there
is a second reason the Internet is not being heavily promoted; namely,
the per-song per-listener charge to stream
music over the Internet. As RAIN and others have reported,
webcasters (including broadcasters) and the music industry still have
not come to agreement over the rates to stream music over the Internet
for the next 5 years (in fact, copyright judges have now entered the
picture to try to help the parties settle as required by law).
If the per-song per-listener cost for streaming music that
finally results is too high, I am sure that Infinity,
Clear Channel
and most everyone else will pull the plug
on their webcasting operations. Not promoting their webcasting efforts
will make fewer people angry should Infinity find it necessary to
pull the plug on its streaming efforts.
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