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BY PAUL MALONEY
Benefiting from the addition of Clear
Channel Online Music and Radio, a network of almost 400
of the  company’s
online radio stations, comScore-
and Arbitron-rated
online radio networks had a total listening audience of nearly
three-quarters of a million people
at the average "workday"
moment during June. The crowd was just under half a million for
the average moment M-Su 6a-12M.
In fact, it was only
with the addition of Clear Channel that these aggregate numbers
rose slightly over the most-recent  previous
publicly-released
ratings (April, 2005,
RAIN coverage here).
AQH for all incumbent networks was down across the board, significantly
in some instances. Yahoo's
Launchcast
network's average
quarter hour audience M-F 6a-7P dropped
nearly 17% since April; AOL
Radio's over 14%.
The
comScore
Arbitron
Online
Radio
Ratings
were
released yesterday for the month of June, 2005 --
the first study publicly-released by the companies since June, when
the April, 2005 numbers came out. (Ed. note: RAIN has since
learned that the ratings for May, 2005 are available here.)
The "average quarter hour" estimate, or AQH, is
defined as the estimated average number of persons tuned
to a channel
for at least five minutes during a 15 minute period. It can be understood
as "the number of people listening to a station at a specific
moment."
According to the Arbitron press release, the Clear Channel
network's M-F
10a-3p AQH for persons 12+ was 147,500.
The network's weekly M-Su 6a-12M cume was just under 870,000. Cumulative
listeners, or "cume," is the estimated number of different
people that listened during a given daypart (in this case, an average
week in June). RAIN recently covered a reported 177%
increase
in streaming traffic for
the Clear Channel online network
in the past year here.
Despite its losses, the Launchcast network continued
to dominate the panel, alone accounting for nearly half
of the panel's total AQH and about a third of its cume.
All Arbitron-rated networks except Clear Channel are represented
by Ronning
Lipset Radio. (Note that the ad sales network is included
with webcasters on the chart below.) The reported RLR Network cume
for June M-Su 6a-12M was just under 5.4 million; AQH for the same
period was 415,700.
comScore Arbitron
Online Radio Ratings |
  |
| June 2005, Persons 12+, Monday-Sunday
6AM-Midnight |
| Rank |
Station / network |
Weekly Cume |
AQH |
| 1 |
 |
5,392,300 |
415,700 |
| 2 |
 |
2,687,600 |
220,700 |
| 3 |
 |
1,611,500 |
91,700 |
| 4 |
 |
702,800 |
66,200 |
| 5 |
 |
860,900 |
59,700 |
| 6 |
 |
535,900 |
37,000 |
| Total: |
6,432,400 |
482,600 |
comScore Arbitron
Online Radio Ratings |
|
| June 2005, Persons 12+, Monday-Friday
6AM-7PM |
| Rank |
Station / network |
Weekly Cume |
AQH |
| 1 |
|
3,259,700 |
634,800 |
| 2 |
|
1,596,400 |
337,700 |
| 3 |
|
898,600 |
128,100 |
| 4 |
|
511,300 |
109,300 |
| 5 |
|
683,000 |
103,900 |
| 6 |
|
367,900 |
59,600 |
| Total: |
3,954,000 |
743,500 |
In
the charts above, figures in bold maroon
indicate that the indicated measurement or rank is the same or higher
than last month.
| RAIN received the latest ratings from the industry's
other online ratings service, Webcast Metrics, just before press
time. Look for coverage of the July, 2005 Webcast Metrics numbers
tomorrow in RAIN. |
...
 |
...
Two quick observations:
(1) We believe we have seen a summertime
decline in Internet radio listening before, as
a large majority of Internet radio listening currently takes
place at work, and a significant number of employees during
any given summer week are taking a vacation week.
(2) Once again we see that there's virtually
no difference between the sum of the individual
weekly cumes and the unduplicated cume of all the webcasters
combined -- only about 100,000 out of 4 or 5 million. Assuming
the data is correct, this suggests that consumers
stay within one webcaster's world, such as Yahoo's
or AOL's or Live365's, and switch stations within
it rather than across networks. -- KH
...
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