BY PAUL MALONEY
AOL multi-channel webcast propertySpinner
has announced on their homepage that beginning the week of August
12,
the service will be relaunched as Radio@Netscape
Plus.
According to Spinner's site, the new Radio@Netscape Plus
will add local radio stations, sports,
and news coverage to the existing range of channels,
as well as "enhanced station navigation." The company
says that none of the functionality of the current player will be
deleted.
AOL Music spokespersonAnn Burkart
told RAIN the beta version of the new player will be released
soon, with the final first version by mid-August. She said that
even in its official version, the channels will be "powered
by Spinner," maintaining some continuity with the established
Spinner brand name.
Burkhart told RAIN that there would be "absolutely no
changes" as far as staff or management of the music property
goes. She
said that since Kevin Conroy
came onboard to head AOL company music services in February of 2001,
they've followed a strategy to "leverage their leading web
property" and integrate those offerings across the company.
She said that these changes are simply part of that strategy.
In May, Netscape debuted an online radio service as a built-in
feature of their new Version 7.0 browser, with links on the Netscape
homepage. (See RAIN's coverage here).
The San Francisco-based Spinner claims to stream more than
22 million songs a week over its 150 or so professionally-programmed
channels. The site also offers music downloads. Netscape parent
AOL acquired Spinner in May of 1999 and merged with Nullsoft, creators
of the popular Winamp MP3 software.
...
... Two thoughts: (1)Note how Netscape has prominently
displayed the link to the radio service (see screenshots).
It's
right up there with e-mail and Instant Messages. This shows
they think Internet radio is important enough to brand it along
with their other key products.
(2)The elimination of the Spinner brand name
means that there is now NO major national brand name in the
space! Think about it: NetRadio, Sonicnet, DiscJockey.com, Launch,
and now Spinner...all are gone or subsumed under corporate brand
names. Even Radio Free Virgin trades on a parent brand name.
Here's an analogy: If lemon-lime soda were to become
increasingly popular, but all the product choices had already-popular
soft drink brands like "Pepsi Lemon-Lime" and "Coke Clear" and
"Mountain Dew Code White" and 'Miller 7up."
It would seem like there's a branding
opportunity wide open for someone who wants to establish
a brand name that could own the category -- a service that specializes
in Internet radio (as opposed to offering it as one of several
"services.")
It's not the ONLY route to success (obviously "Diet Coke"
worked) but it is certainly ONE GOOD route to success for someone
who wants to take it, but it's expensive. That's why brand extensions
are so popular -- they're cheaper and faster. -- KH ...
Thanks
to all the fine companies
who agreed to be part of our recent "RAINVendor Guide (Ver. 2.0)" issue. You
can see the entire Guide here.
To be part of Rain's Vendor Guide, please call
312-527-3879. (Next: Banner ad management)
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BY PAUL MALONEY Several industry figures have expressed their reaction to
Rep. Jay Inslee's (D-WA, pictured
below) introduction of the Internet Radio
Fairness Act, a
bill aimed at avoiding the almost certain decimation of the independent
Internet radio industry.
The proposed law, bill number HR 5285, would exempt "small
business" webcasters (with annual revenues below $6 million)
from sound recording royalties, eliminate the "ephemeral copy"
charge, and fundamentally change the arbitration process for determining
these rates in the future
(see RAIN coverage here).
Digital Media Association executive directorJonathan
Potter (left) responded on Friday to the introduction
of the bill. "DiMA applauds Representatives Jay Inslee, George
Nethercutt and Rick Boucher for today's introduction of the Internet
Radio Fairness Act...with this bill, (these legislators) have once
again demonstrated their appreciation of the promise of Internet
technology and the benefits to consumers and recording artists that
will result from a vibrant Internet radio industry. We are particularly
encouraged by the bill's bipartisan support."
House members who have formally expressed support for the
bill also include Rep'sCorrine
Brown (D-FL), Ander Crenshaw
(R-FL), Norman Dicks (D-WA),
Gerald Kleczka (D-WI), Dennis
Kucinich (D-OH), Rick Larsen
(D-WA), James Leach (R-IA),
Zoe Lofgren (D-CA), Patsy
Mink (D-HI), James Moran
(D-VA), and Adam Smith (D-WA).
Also onboard is Illinois
Republican Rep. Don Manzullo,
the Chairman of the House Committee on Small Business, who Potter
says is "highly regarded for his strong support of America's
entrepreneurs."
Beethoven.com's Kevin
Shively told the San Jose Mercury News (here)
introduction of the bill is "basically a stay of execution
for Internet radio. It basically means we get another chance to
go through this thing with more fair rules.''
In the same article, KPIG webmaster and RadioParadise founder
Bill Goldsmith (right) said,
"We're very jazzed about this.' If it were to go through, that
would give us a lot of breathing room on this issue. We wouldn't
have the present fees hanging over our heads and we'd be able to
participate in the process of setting new fees.''
SoundExchange is the royalty collection agency of the recording
industry. Its executive director, Jon Simson,
strongly
disagrees with the intentions of this bill. He told the Mercury
News, "When will recording artists and those who invest
their time, energy and considerable resources to create one of our
country's greatest legacies -- sound recordings -- be allowed to
receive fair compensation for their creations?''
Simson says the economic difficulties which Internet radio
faces are hardly the fault of copyright owners.He told CNet
News (here),
he said, "Congress should not legislate that creators forego their
income so that Webcasters can maintain business models that have
not proven themselves able to succeed in the free market. These
Webcasters are businesses. Why shouldn't they pay fair market value
for the music which is the very core of that business?"
Similarly, he told the L.A. Times (here),
"We might have been a convenient scapegoat, but if you look at all
their numbers, they were losing tens of thousands of dollars."
"The
damage is already done..."
It's great that the U.S. House of Representatives is coming
forward to put a stop to the madness that the CARP ruling
has caused. But I fear that the damage is already done. So many webcasters
and traditional broadcasters have shut down their streams, and more
are doing so every day. Will any of them come back? I'm beginning
to doubt it. Why should they? They might be afraid of the RIAA's next
move to silence them, and how much it will cost them.
A few of the greats have been silenced. KPIG for one (I was
just getting to know KPIG, too), WYYB-Nashville..."93.7 The Phoenix"
for another.
The damage is now done. "The Phoenix" won't be rising again.
And there are many more similar stories to this out there.
We should also be supportive of our neighbors to the north
in Canada. They're facing a similarly ludicrous bill called "Tariff
22." Many more popular stations would be silenced, among
them the all-industrial nonprofit Internet-only RantRadio.
Let's hope that some of our favorite webcasters will soon be
able to return to the net. And to those that have left us for good,
rest in peace.
Brian Mayzure
"I
think we scored a big one..."
I wrote to my Representative in Congress about the outrageous
fees Internet webcasters are now faced
with. I'm retyping what she wrote in response (she responded via
regular mail).
It should also be pointed out that she is on the Telecommunications
and the Internet subcommittee as well, so I think we scored a BIG
one with this letter. Here is what she said:
From Representative Diana DeGette: "Thank you for
contacting me about the issue of royalties charged to Internet
Broadcasters. I am pleased to learn your views on this and appreciate
the opportunity to share mine.
"I disagreed with the recommendation made by the
Copyright Arbitration Royalty Panel (CARP) earlier this year to
charge online broadcasters a much higher percentage of royalty
payments than is charged to traditional broadcasting venues like
radio stations. Because I thought this was unfair, particularly
to smaller webcasters, I sent a letter to the Librarian of Congress
asking him to reject the CARP decision and come up with a more
fair resolution.
"While the original CARP determination was rejected,
the final decision the Librarian of Congress recently made is
one that I fear will harm Internet Radio because onerous fees
will be charged, including retroactive royalties, that will put
smaller webcasters out of business. I believe that a compromise
should be found that is fair to all parties involved, and will
consider supporting legislation
that will accomplish this.
"Thank you for contacting me. I look forward to our
continued communication on this and any other issue of importance
to you."
While
this is indeed inspiring news, it should be reiterated that
our battle HAS ONLY STARTED!!! Out of the hundred or so in all of
Congress, we only have a small handful (a VERY small handful). WE
NEED MORE LETTERS LIKE THIS IF WE ARE TO ACCOMPLISH OUR GOALS!!!!!
KEEP WRITING!!!!
For those who don't know how, you can go to one of the following
URLs: Congress.org (Just
enter your zip code) US House of Representatives
(Just enter your zip code) Voice of Webcasters
(This will send a pre-written fax to your representatives. Just
simply follow the onscreen instructions).
Patrick Cook, Program Director
KPDC Internet Radio
Music Radio 102X
... Here is a growing list of webcasters
who, because they don't feel they can manage webcasting royalties
in a viable business, have decided that it's in their best interests
to silence their streams. (We thank them for their hard work
and dedication to their audiences and the industry, and wish
them luck in their future endeavors...)
Have
we missed others? Use the feedback form above or e-mail
us here.
Public stations
now off line
This is from the SOS:
Save Our Streams website, which focuses the struggle
against thewebcasting royalty rates as they pertain to independent
educational and noncommercial stations.