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From BusinessWeek Online: "It's a recent Monday morning
at Clear
Channel Communications Inc.'s limestone
headquarters in San Antonio, and the sense of urgency is palpable.
Chief Executive Mark P. Mays... bounds into the office of his brother,
39-year-old Chief Financial Officer Randall, carrying an enormous
loose-leaf notebook... A handheld receiver for getting rival XM
Satellite Radio flickers in its charger like an irritating
reminder...
"Mark, Randall, and John T. Tippit, senior vice-president
for strategic development, are in their weekly strategy session...
Delivering a live, local medium
to a borderless, timeless cyberworld...
"It was only five years ago that Clear Channel was on
top of the world... Meanwhile, technology
was changing their world.  Consumers
became empowered as new entertainment choices, from Napster
to iPods to cell phones, lured people away from their
radios. The speed of technology advances, the rapid rise of satellite
radio, the Internet customization of media -- none of
these were anticipated during Clear Channel's early dealmaking days.
On top of that, an ad recession
and the emergence of new and promising
outlets for advertisers, such as the Internet, helped
put Clear Channel's shares in the tank...
"The $9.4 billion-a-year Clear Channel is draping itself
in new media offerings. It's launching digital
radio channels and podcasting
and developing more exclusive content for
radio station Web sites. The goal is to find ways to
deliver what's essentially a live,
local medium to a borderless, timeless cyberworld. Mark says he
has had talks with Apple
Computer CEO Steven P. Jobs, Microsoft
CEO Steven A. Ballmer, and Yahoo!
CEO Terry S. Semel about ways their companies might use Clear Channel
content.
"Clear Channel is also hellbent on winning back some
of the status it has lost to satellite newcomers XM and Sirius
by signing big names to host their own shows, including Donald
Trump  and
Jesse Jackson...
"In hopes of increasing traffic to its radio Web sites,
a new feature called Stripped,
which debuted on May 24, offers exclusive performance footage and
interviews... To inject a bit of hip, the company in the past year
brought in 35-year-old Internet guru Evan Harrison, former head
of AOL Music,
among other new young hires.
"We can no longer be limited
to a singular distribution method..."
"Clear Channel execs now refer to their 'incubators'
when discussing new projects, and Mark says the company is 'less
radiocentric and more listener-centric. What we do best is deliver
an enormous
amount of local content. We
should be able to deliver that in alternative
ways.' At a confab of more than 300 Clear Channel program
directors in Atlanta on June 6, radio division CEO John Hogan's
message to his troops was: 'Radio is more than tall towers in big
fields. We can no longer be limited to
a singular distribution method.'..
"Jeff Littlejohn, a 39-year-old former radio engineer...
oversees research and development 'skunk works' operations in Cincinnati
and Ogallala, Neb. He's working on customizing
Clear Channel content for subscriptions on cell phones
and pushing into wireless broadband.
'We have lots of towers, billboards, lots of ways to build out a
[wireless] network to put the Internet
in your car,' he says.
"Adds Sean Ross, vice-president for music and programming
at consultant Edison
Media Research: 'The one thing that could interrupt
satellite radio's trajectory as a new product is Internet
radio in the car.'"
Read this entire BusinessWeek Online article here.
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BY PAUL MALONEY
Average Quarter Hour listening was up slightly in both reported
dayparts for the Arbitron
and comScore
Media Metrix online
radio ratings panel for April. Cumulative listening numbers were
down slightly, however. The ratings were released yesterday afternoon.
Average Quarter Hour, or AQH, the estimated number of people
tuned to a channel for at least five minutes during an average fifteen
minute period within the daypart. It can be roughly understood as
the average number of
listeners a station had at any given moment (during that daypart,
of course). Cumulative, or "cume," is the total number
of different people that tuned in during the daypart.
Yahoo! Music's online radio service, Launchcast,
easily maintained its top spot among the four rated entities. The
service's AQH numbers are easily more than
half of the aggregate panel AQH.
While Launchcast and webcast aggregator Live365
showed both cume and AQH growth in both
reported dayparts, America Online's AOL
Radio and Microsoft's
combined Windows
Media and MSN
Radio slipped in both measurements
in both dayparts.
According to reports yesterday, AOL will make its Internet
radio service available for free to non-AOL members when it launches
its AOL.com web portal later this month (see RAIN coverage
here).
In the charts below, figures in bold
maroon indicate the number is the same or higher than
last month (in the case of both listening estimates and rank). RAIN's
coverage of last month's comScore/Arbitron ratings are here.
Our coverage of the most recent Webcast
Metrics ratings is here.
comScore Arbitron
Online Radio Ratings |
  |
| April 2005, Persons 12+, Monday-Sunday
6AM-Midnight |
| Rank |
Station / network |
Weekly Cume |
AQH |
| 1 |
 |
2,637,000 |
258,700 |
| 2 |
 |
1,823,800 |
103,300 |
| 3 |
 |
656,000 |
71,800 |
| 4 |
 |
539,900 |
40,800 |
| Total: |
5,531,400 |
474,700 |
comScore Arbitron
Online Radio Ratings |
|
| April 2005, Persons 12+, Monday-Friday
6AM-7PM |
| Rank |
Station / network |
Weekly Cume |
AQH |
| 1 |
|
1,562,100 |
404,700 |
| 2 |
|
1,010,800 |
149,200 |
| 3 |
|
479,800 |
122,100 |
| 4 |
|
361,500 |
65,000 |
| Total: |
3,307,200 |
741,100 |
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