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CRB coverage 2007:
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Fred Wilhelms
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CRB coverage 2002:
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"The Future of
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"Net radio frontier:
Ad sales" series
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UPDATED:
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royalty basics


Copyright Law
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We'll send you a brief daily summary of each day's stories with a clickable link to the RAIN home page.

 

 
crb update
Headline: "As broadcasters race online, futre of Net radio up for grabs"
From today's New York Times: "...After ceding ground (and potential advertising dollars) for years to an army of autonomous Internet radio stations,... the nation’s biggest broadcasters are now marching online, determined to corral the next generation of listeners. The result may be a showdown to define thehotspot future of the medium...

"Late last month, CBS said it had paid $280 million to acquire Last FM [RAIN coverage here],... And Clear Channel,... has built miniature social networks into the Web sites of Hot 99.5 and 7 other pop-music stations in major markets in the latest step in an ambitious digital initiative...

"Broadcasters of various sizes have been rallying support in Congress to supersede  the [CRB's] decision. 'If it stands, then we’re all done for,' said Ted Leibowitz, a software engineer and founder of BAGeL Radio,... For listeners, he said, the loss of potential choices would be akin to what satellite TV subscribers would face if their satellite crashed. 'What people will be offered will be one one-thousandth of what they’re offered today,' he said.

"The cost of playing music online could become a deterrent for the traditional radio broadcasters too as more of them stream music on the Web. But it’s a price they may not be able to avoid; advertisers are flocking online. For the first time marketers are spending more money to advertise online than on the radio, according to TNS Media Intelligence, pandora playerwhich tracks ad spending. Internet sites accounted for 7.7% of ad spending for the first quarter of the year, compared with radio’s 6.6%, TNS said...

Following webcasters' lead
"Many Internet-based
stations say their medium allows them to offer an abundance of genres far outside the boundaries of traditional over-the-air music stations, often with playlists that can be tailored to the taste of the individual listener...

"How far the traditional radio broadcasters will, or can, go to match the diversity of music found on independent Internet stations is far from clear...

"The next battlefront may open in the mobile world: Clear Channel and Pandora have each begun to offer interactive features though cellular phones. Listeners of certain Clear Channel stations can receive notices alerting them before a specific song plays, for example, while users of Sprint phones can go nytonline and build a unique Pandora station around their personal taste [RAIN coverage here].

"Nonetheless there is still a sense among some Internet broadcasters that the untamed online frontier where they have cultivated listeners is coming to a close — or at least becoming more crowded."

Read the entire article at the New York Times online.

...
x
The author of this article seems to be mixing up streamed audio (from Internet-only webcasters) with website features (from broadcasters).

Like we mentioned last week with regards to a recent Arbitron study on online listening [here], AM/FM simulcasts on the web are apparently not a compelling product, accounting for less than 1% of total "radio listening". (Similarly, ratings data suggests to us that listening to AM/FM simulcasts comprises no more than 10-20% of all Internet radio listening.)

While broadcasters are vamping up their sites online, the updates thus far have been largely "bells and whistles" — concert calendars, contests, requests submission and notification, etc.

In that area, webcasting, by virtue of its limitless selection and increasing interactivity, remains the clear victor in terms of pure "musical value".

In terms of actual Internet-delivered radio programming, the vast majority of the popular content is being put out by Internet-only webcasters, featuring "long tail" genres and often some form of personalization. And aside from CBS's (not CBS Radio's) acquisition of Last.fm, precious little of that is coming from terrestrial radio operators.  -- DM and KH
x
 
RAIN is brought to you today by:
Save Net Radio

Internet radio may be driven out of business within weeks by a Copyright Royalty Board decision that gives record companies a royalty rate that exceeds 100% of most webcasters' total revenues.

Visit SaveNetRadio.org for links to a petition to Congress you can sign, and to send the message directly to your Representative and Senators that you don't want to lose Internet radio!


Headline: "LA Time: 'Brinksmanship' at heart of CRB ruling's flaws"
From the L.A. Times editorial section, by Jon Healey: "Last week, top executives from four popular online radio services sent a letter to every member of Congress, warning that new royalty rates for online radio broadcasters 'will cause immediate bankruptcy of the majority of the Internet radio industry' on July 15, the day they take effect [RAIN coverage here]...

"Opponents of the new rates have trotted out a number of horror stories and absurdities to challenge the copyright royalty judges' reasoning...

"The basic problems here include a royalty-setting process that promotes brinkmanship. Many labels and artists, particularly the independent ones not affiliated with the RIAA, see webcasters as critical alternatives to over-the-air stations,... Unlike the major-label-dominated airwaves, 30% or more of the tunes heard on Internet stations are from indies... riaa

"In a recent interview, [SoundEx director John] Simson said SoundExchange has also offered to extend the discounts enjoyed by non-commercial webcasters [RAIN coverage here]...

Recording industry's "risk vs. reward"
"At the same time
, there's a fundamental philosophical difference between some webcasters (and their listeners), who feel they are entitled to play the soundexsongs they love online, and many in the music industry, who think webcasting should be open only to those who can afford to pay a certain level of royalties...

"Clearly, with CD sales in free fall, the music industry's longstanding interest in the promotional value of radio is giving way to its hunger for new revenue streams...

"Still, the industry
has to be careful here because the new webcasting royalty rates would not only raise live365 the barriers to entry but also rule out some business models. In particular, the new minimums are lethal to free webcasters such as Pandora... They improve radio programming by narrowcasting instead of broadcasting...

"The biggest risk for the music industry is that the higher minimums and rising rates could trigger the kind of consolidation that... would almost certainly reduce the diversity of music online, which runs contrary to the needs of most artists and labels as well as the public's interest...

"Look at Live365 as an example. According to spokesman Rod Hsiao, more than two-thirds of the songs played by the broadcasters aggregated there come from indie acts la timesand record companies. That makes Live365 valuable to a broad swath of the music industry, even if it's not especially helpful to the major record companies whose acts dominate commercial radio."

Read the entire editorial at the L.A. Times.


We'll send you a brief daily summary of each day's stories with a clickable link to the RAIN home page.

Headline: "IBS, Backbone develop student 'shared content' webcast network"
From Radio World Online: "The Intercollegiate Broadcasting System has launched an Internet radio network aimed at student broadcasters, working with supplier Backbone Networks Corp. A proof-of-concept pilot project is underway.

"Operated by the IBS using the high-speed networks and servers of Backbone, the IBS SRN is a resource of shared programming for student broadcasters.

"To access it and stream their own content over the Web, 'all a student-run station needs is an ordinary Apple Mac computer and a broadband connection,' says Richard Cerny, Backbone’s president. 'We handle everything else, letting their listeners tune in using iTunes or QuickTime.'..

itunes store"'IBS members can draw on the programming of other IBS members over the network,' (IBS Chief Operating Officer Fritz Kass) said. 'This is especially valuable for national interest college sporting events (or) a national interest speaker, concert or news story... ' Similarly, each station will be able to syndicate its own programming to sister stations on the network...

"To aid student stations in creating their own online stations, the network provides each member with archive storage for up to 250 hours of songs, images and clips. One important feature: Music on these programs is covered by the IBS member’s existing copyright music licenses facilitated by IBS agreement with the copyright holders, so there’s no fear of extra copyright fees levied against SRN member stations... The IBS SRN gives each station enough bandwidth to support up to 200 streams at a time, with a monthly ceiling of 15,900 monthly listener hours...

"The network uses MPEG-4 AAC as its streaming format. 'Conforming to this standard not only ensures universal acceptance across all listening platforms, but it also enables each school to partner with the Apple iTunes store in preparing material, including artist/album annotation and cover art images that display to listeners’ free QuickTime or iTunes players,' the organizations stated."

Read the entire article at Radio World online.

 


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Reader Feedback
Here's feedback on yesterday's top story,"Mainstream media ramps up Net radio royalty coverage," here...

"Legal downloading... has exploded during the growth of webcasting..."


SoundExchange, through John Simson, is doing its usual straw man building by tying Internet radio to the falling sales of CDs. Simson  tried to do that when he claimed that webcasting had no promotional value, or sales would have risen instead of falling, as if there were no other factors that could have been involved.

If you look at the real context, given the "sound recording performance complement" that limits the number of songs of a single artist or album that can be webcast in a limited time, CDs aren't the correct measure against which webcast impact on sales should be measured, anyway. We should be looking to the download of individual songs, which is a truer one-to-one reflection of the webcast model.

Unfortunately for SoundExchange and Mr. Simson, the legal download of single songs has exploded during the growth of webcasting. That doesn't support his argument that record industry revenues are dwindling because of webcasting, so he has to ignore relevant facts and try to get everyone to focus on physical CD sales.

Isn't it time somebody asks SoundExchange to actually respond to the questions being asked rather than allowing them to make up the issues as he goes along?

 

Fred Wilhelms




Here's feedback on Thursday's lead story, "Webcasters decry $1 billion 'admin costs' to SoundEx," here...

"I can only shudder to think of the millions they are sitting on..."


As both a webcaster and record label owner, this revelation that SE needs a billion
dollars to cover their administrative costs is doubly troubling.

First off, my contention always has been that the amount of information SE requires is burdensome to small individual webcasters and that album name, song name, label and year of release is *more* than enough. If they need even more than this, they have a billion dollars (or certainly millions) to hire staff to go look it up somewhere!

Secondly, I can only shudder to think of the millions that they are sitting on which is revenue from foreign labels, small labels, artists' own labels and others -- particularly overseas that have no clue that SE even exists.

 

Forest
StarStreams.com

 
 
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