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From Business Week Online: "The Good: The Musicmatch
player works like a gem, and the LAUNCHcast
radio service offers
good value. The Bad: Musicmatch
isn't compatible with iPods. The Bottom Line: A solid
choice for folks who aren't wedded to iPods.
Radio service works well,
but it has a few things to "learn"
"I was excited to try out LAUNCHcast, part of Yahoo!'s
emerging music empire. The Internet radio service invited me
to fill out a long form listing my favorite musicians across a broad
range of genres. I had a good time clicking through the extensive
list of options that were presented to me and adding four favorites
of my own.
"After all this work, I was somewhat perplexed when
I booted up my personal radio station for the first time, only to
hear Extreme's neo-doo-wop ballad 'More than Words,' a band that
didn't appear on my list. Oh well, I thought, I'll
just skip ahead to the next song. Then I realized that
wasn't an option and that I'd have to listen to all five
minutes of the song. A message offering me an opportunity to buy
the song didn't help, either.
"A few minutes later, LAUNCHcast played a song by 4
Non Blondes. I have nothing against 4 Non Blondes, or Extreme for
that matter, but I'm not inclined to listen
to either band. I waited patiently for the next programming.
It turned out to be a commercial...
"By
upgrading from LAUNCHcast's free version to LAUNCHcast Plus,
for $3.99 a month, I get a commercial-free, higher fidelity service.
And paying members can look at and influence one another's playlists...
"My experience with Extreme and 4 Non Blondes notwithstanding,
Yahoo has come out with a competitive offering.
For an annual fee that works out to $4.99 a month, subscribers can
listen to more than 120 radio stations
and a catalog of about 1 million songs...
"Influencers" make it
like
listening to music with friends
"The larger question about subscription music services
is whether they can capture the feeling of sitting around a friend's
living room, flipping through the album collection, and discovering
something new and worthwhile. That's the goal of the
'influencers' feature. You
can peek at the musical preferences of people whose taste you trust.
You... can add their
preferences to your LAUNCHcast personal radio station...
"The radio station will eventually 'learn' more about
your preferences, playing the tracks you rate highly on a more frequent
basis. And you can instruct LAUNCHcast not to play tracks that you
don't like ever again.
"The advantage of sitting around a friend's living
room is that you can put the CD in the player and listen to exactly
what you want. LAUNCHcast's digital living room can't quite duplicate
that experience without violating laws. But the advantage is that
it lets millions of people into the living
room at once."
Read this entire review in Business Week Online here.
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