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BY PAUL MALONEY
A
"1 million +" aggregate AQH midday peak,
and an across-the-board bump for Yahoo!
Launchcast, were the bright spots
in the March 2005
comScore Media
Metrix and Arbitron
online radio ratings, released this week.
Arbitron reports listening to the networks on their panel
peaked at 1,036,800
AQH ("average quarter hour;" roughly, the number
of listeners at a given moment) 12+ M-F 10a-3p.
 Otherwise,
February's significant listening gains
were tempered by slips in March, especially in the "all-day"
(M-Su 6a-12M) daypart. "Workday"
(M-F
6a-7p) AQH did grow
slightly to 729,600 for the panel as a whole.
In addition to Launchcast, the comScore/Arbitron
panel consists of America Online's AOL
Radio Network, Microsoft's MSN
Radio and WindowsMedia.com, and Live365.
See February's ratings here.
RAIN's coverage of the latest ratings from comScore/Arbitron,
Webcast
Metrics, and our own combined industry ratings summary can
always be found in the left-hand margin of each issue of RAIN.
comScore Arbitron
Online Radio Ratings |
  |
| March 2005, Persons 12+, Monday-Sunday
6AM-Midnight |
| Rank |
Station / network |
Weekly Cume |
AQH |
| 1 |
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2,477,800 |
248,400 |
| 2 |
 |
1,981,900 |
111,600 |
| 3 |
 |
760,300 |
74,300 |
| 4 |
 |
499,600 |
25,300 |
| Total: |
5,574,900 |
459,700 |
comScore Arbitron
Online Radio Ratings |
|
| March 2005, Persons 12+, Monday-Friday
6AM-7PM |
| Rank |
Station / network |
Weekly Cume |
AQH |
| 1 |
|
1,512,300 |
393,800 |
| 2 |
|
1,113,700 |
164,500 |
| 3 |
|
569,800 |
129,900 |
| 4 |
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350,900 |
41,300 |
| Total: |
3,427,900 |
729,600 |
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From the NPD Group press release: "According to the
latest MusicLab
report from The
NPD Group, even though
radio, audio devices and music videos on television dominate overall
music listening behavior, the computer is an increasingly
significant medium for music listening. Computer listening
behaviors are all on the rise compared to last year, with listening
to music on a portable music player,
streaming music online and
listening to music on a computer
showing the most notable increases.
"Radio remains the most popular way to listen to music;
however, radio listening actually declined 4% since last year (194
million people aged 13 and over listened to music on the radio in
March 2005, versus 203 million who listened in March 2004). By contrast,
listening to music stored on a computer rose by 22% (63.2 million
to 77.2 million), online radio listening
increased 18% (45.3 million to 53.5 million) and free
streaming of online
music increased 37% (33.7 million to 46.1 million)...
"NPD noted a marked increase in consumers ripping music
onto their computers: this activity more than doubled (102%) since
March 2004. The transfer of music to MP3 players also more than
doubled (127%) since last year, while paying to download music files
increased 93%. Consumer visits to music Web sites increased 7% this
year over last."
Read this entire press release online here.
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From Yahoo! News: "Microsoft
founder Bill Gates sees mobile phones overtaking
MP3s as the top choice of portable music player, and
views the raging popularity of Apple's
iPod player as unsustainable, he told a German newspaper...
"'You can make parallels with computers: Apple was very
strong in this field before, with its Macintosh and its graphics
user interface -- like the iPod today -- and then
lost its position,' Gates
said...
"Partly in response to pressure from Apple, Microsoft
is now positioning itself to be a key player in the growing market
for digital movies, pictures and music and grow beyond its core
Windows operating system business.
"It is working with partners such as Samsung to provide
its Windows Mobile smartphone software to 40 handset makers.
"'If you were to ask me which mobile device will take
top place for listening to music, I'd
bet on the mobile phone for sure,' Gates told the newspaper."
Read this entire story online here.
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