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BY PAUL MALONEY
America Online
and XM Satellite
Radio will feature one another's programming under an agreement
announced today. Under the deal, select XM
programming will be available through AOL Radio, and certain
original AOL Internet radio channels will be broadcast
via the satellite carrier...
(CONTINUED BELOW)
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 Please
plan to join us for
the second annual RAIN
Las Vegas Summit,
on Tuesday afternoon, April 19th, 2:30-6pm, at
the Bellagio
Hotel.
Keynoting our event will be Dave
Goldberg (left), VP and GM for Yahoo!
Music, home to the immensely popular Internet radio
service, LAUNCHcast. In an average week, LAUNCHcast reaches
more than 2.1 million people, making it the leading Internet
radio service on the Web, according to comScore Arbitron.
We've also recently announced that Erik
Huggers, Senior Director, Windows Client Division,
Microsoft Corporation, will speak.
Other scheduled speakers include the heads of interactive
efforts for most of America’s top broadcasters, plus
top executives from most of the country’s leading Internet-only
webcasters, such as:
Robert Holt,
Manager/Digital Media Infrastructure for NPR Online
Russell Banz, Director/New
Initiatives, Bonneville International
Brian Parsons, VP/Technology for Clear Channel
Radio
Dan Halyburton, Susquehanna Radio Senior VP and
GM/Group Operations and head of Susquehanna Radio's interactive
efforts
Gregg Lindahl
(right), Vice President, Cox Radio Interactive
Rusty Hodge, Founder/GM/PD,
SomaFM.com
Net Radio Sales president Jennifer
Lane
News/Talk consultant Holland
Cooke
Rock consultant
Dave Rahn of CustomChannel.net
Legendary rock programmer Dwight
Douglas of RCS
Ari Shohat,
President and manager of Digitally Imported
Michael Roe
ioMediaPartners President and Radioio founder
David Oxenford,
partner, Pillsbury Winthrop Shaw Pittman communications group
Diane Williams of Arbitron
RAIN’s own Kurt Hanson
and Paul Maloney.
 Panels
and group discussions will include:
Streaming 101:
The basics of getting your station(s) online
Stream Monetization:
Agency attitudes, audience measurement, subscriptions,
and available sales networks
Programming Online Radio:
What do listeners want? Where might podcasting fit in?
Working with
Labels:
How can webcasters and record labels work together?
Envisioning
2009: Where
is technology headed? How will consumer behavior change?
We're in the process of putting together a dedicated page
that will be a one-stop resource for all up-to-the-minute
information about the summit. You can see it here
(or go to: http://www.kurthanson.com/summit05.asp)
If you're thinking about attending NAB 2005, this may
push you over the edge... it may
be the most valuable 3-1/2
hours you spend this year!
Thanks to generous support from our Platinum Sponsor,
Net
Radio Sales, attendance is free to the first 100 attendees.
(Contact Kurt Hanson at 1-312-527-3879 for sponsorship information.)
To register, send an e-mail to vegas@kurthanson.com.
Seating is limited!
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BY PAUL MALONEY
America Online
and XM Satellite
Radio will feature one another's programming under an agreement
announced today. Under the deal, select XM programming will be available
through AOL Radio, and certain original AOL Internet radio channels
will be broadcast via the satellite carrier.
With what the companies are calling "the world's largest
combined digital radio network," AOL
and XM will offer consumers a two-tier service online. "Unlimited
listening" to a sampling
of 20 XM satellite stations and 130
AOL
Radio stations will be
available for free on the Web. AOL customers (and those willing to
pay a monthly fee) will have access to the premium level: streaming
access to all of XM's 70+ stations
and an "enhanced" version of AOL
Radio.
Additionally, select original AOL Radio programming,
like Radio KOL, AOL Music Sessions and AOL
Music LIVE!, will become available on XM's
satellite service.
The new Internet radio service is part of the planned launch
of AOL's "AOL.com" web portal.
AOL Radio cumes nearly 2 million listeners a week (with an
83,500 M-Su 6a-12M AQH, according to comScore/Arbitron January ratings,
in RAIN here)and
features over 200 channels (about 175 of which are programmed by AOL,
plus the streams of a couple dozen broadcasters, such as Infinity).
XM recently announced it now has 3.77 million subscribers.
...
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...
This seems like a win-win: AOL gets 20 presitigous, live
channels of programming and XM gets exposure of its product
to millions more potential subscribers. -- KH
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| RAIN is brought to you
today by: |
 |
Limelight Networks
is a leading provider of outsourced media delivery
solutions. With multiple Edge distribution locations around the Internet,
Limelight Networks enables some of the Industry's top broadcasters like
Radio Free Virgin and Musicmatch to reduce the cost and complexity of
delivery while ensuring unmatched performance.
Limelight Networks technology has been
proven to dramatically cut the costs associated with live or on-demand
media delivery. For more information please contact us at www.limelightnetworks.com.
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The first part of
this essay is in Friday's RAIN, here.
From consultant John Silliman Dodge's website:
"I recently saw 'Million
Dollar Baby' starring Clint Eastwood, Hilary Swank and
Morgan Freeman, a superb movie which really isn’t about boxing at
all but uses boxing as a metaphor for the larger struggles and the
quest for glory we all go through...
Round three
"Round Three opens and you waste no time. You pop a shot
that makes me go down on one knee. Bam! 'You guys are
spending money like drunken sailors. Last time I saw expenses get
this far out in front of income, we had a market crash. Do the words
“Dot Bomb” ring a bell?'
"There’s nothing I can say to that because it’s true.
Satellite’s customer acquisition costs are stratospheric, much
more than they can earn back over the lifetime of the subscriber.
That doesn’t look good long term...
"(You say,) 'At some point when they figure out that you
can’t turn a profit until 2020, The Street is gonna turn off the cash
spigot. Meanwhile my business cranks out cash quarter after quarter...
Flavor of the month is what you are. Wireless
Web will take you out. iPods will take you out. Freaking cell phones
will take you out.'
"Now I’m the one that’s spinning. Good thing I don’t
have to respond to those punches because just then the bell rings
the end of Round Three and the match...
The post-fight analysis
 "We’re
in the early rounds of this dance for dominance between terrestrial
and satellite radio. The winner won’t be known for sometime, if there
is ever a clear winner at all.
"Digital has changed everything and new players are coming
out of the woodwork. It’s not like any one of these alternatives is
going to take us out. There are no extinction events on radio’s horizon,
no incoming comets. It’s just a question of how
many arrows in the shoulder we can take. Satellite radio
is a big thing, closing in fast on five million subscribers between
the two companies. If they get one or two more major talent defections,
we’ll see a rush to satellite like we’ve not yet seen. And where
the talent goes, where the great programming goes, the listeners go.
Never forget that. 18-34 men are making the shift to satellite in
big numbers. People 35+ only have to buy their next car. Contrary
to any radio-sponsored rumor campaign, there is no trouble with satellite
re-enrollment when
the trial offers expire. Once people get used to 120+ channels of
music, news, sports and entertainment, all digital coast to coast
and commercial free, they kinda like it. They think it’s the future.
"One parting shot about the future: it always
takes longer to arrive than we think it will. But once
it gets here, it’s even bigger than we imagined...
There’s only one way out of this battle — we program
our way out. We remember what the trainer told our fighter
about the basics: Know your audience and give them exactly what they
want."
Read John Silliman Dodge's article on his website here.
This article also appeared in last week's FMQB. Part one of this article
appeared in RAIN on Friday (here).
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From the St. Louis Post-Dispatch's "Tech Talk"
column: "It’s bad enough the crew at Tech Talk spends all
its free time
watching or listening to baseball games. Now, Cingular
Wireless has showed us how to dial up our passion anywhere
-- at work, at the grocery store, even (shudder!) the interstate.
"The cellular provider recently teamed with Major
League Baseball and MLB Advanced Media to stream
live audio of games -- from Opening Day to the
World Series -- directly through a mobile
phone, wherever Cingular can connect.
"The service, MobiMLB.com
Gameday Audio, will offer as
many as 2,500 games throughout the season, tapping the same broadcasts
fans hear at
home...
"Right now, only a few phone types can filter the feeds,
and some models won’t accept calls or text messaging during broadcasts
(Sprint PCS
already offers the service on its own series of handsets), but Cingular
promises to add handsets as the season progresses.
"Tech Talk tried Gameday Audio on a Nokia
6620 and received a consistently strong signal no matter
where we went... The excellent signal reception comes at a steep
cost, however. Gameday Audio alone costs $9.99 per month, and because
the feeds come over a data stream instead
of voice transmissions,
Cingular urges clients to add its $24.99-per-month unlimited Media
Net service package to avoid paying data-volume charges."
Read this entire column from the St. Louis Post-Dispatch
online
here.
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