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From consultant John Silliman Dodge's website: "I recently
saw 'Million Dollar Baby' starring
Clint Eastwood, Hilary Swank and Morgan Freeman, a superb movie which
really isn’t about boxing at all but uses boxing as a metaphor for
the larger struggles and the quest for glory we all go through...
(CONTINUED BELOW)
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 Please
plan to join us for
the second annual RAIN
Las Vegas Summit,
on Tuesday afternoon, April 19th, 2:30-6pm, at
the Bellagio Hotel.
Today, we're happy to announce the addition of three
great speakers to the summit – one from the world of terrestrial
radio, one from Internet-only radio, and one from the record
industry: Russell Benz,
Director/New Initiatives, Bonneville International; Brian
Cullinan, VP/Head of New Media, Columbia Records;
and Rusty Hodge, Founder/GM/PD,
SomaFM.com.
We're in the process of putting together a dedicated
page that will be a one-stop resource for all up-to-the-minute
information about the summit. You can see it here
(or go to: http://www.kurthanson.com/summit05.asp)
 Keynoting
our event will be Dave Goldberg
(left), VP and GM for Yahoo! Music, home to the immensely
popular Internet radio service, LAUNCHcast. In an average
week, LAUNCHcast reaches more than 2.1 million people, making
it the leading Internet radio service on the Web, according
to comScore Arbitron.
Also confirmed to speak is Erik
Huggers, Senior Director, Windows Client Division,
Microsoft Corporation. As the
global business manager of Microsoft’s Windows Digital Media
Division, Huggers oversees all aspects of business development
and technical deployment for Windows Media.
Other scheduled speakers include the heads of interactive
efforts for most of America’s top broadcasters, plus top executives
from most of the country’s leading Internet-only webcasters,
including Robert Holt,
Manager/Digital
Media Infrastructure for NPR Online; Brian
Parsons, VP/Technology for Clear Channel Radio;
Susquehanna's Dan Halyburton;
Cox Radio's Gregg
Lindahl; Net Radio Sales president Jennifer
Lane; news/talk consultant Holland
Cooke; rock consultant Dave
Rahn; legendary rock programmer Dwight
Douglas; Digitally Imported’s Ari
Shohat; Radioio‘s Michael
Roe; legal expert David
Oxenford; Arbitron’s Diane
Williams; and RAIN’s own Kurt
Hanson and Paul Maloney.
Panels and group discussions will include:
Streaming 101:
The basics of getting your station(s) online
Stream Monetization:
Agency attitudes, audience measurement, subscriptions,
and available sales networks
Programming Online Radio:
What do listeners want? Where might podcasting fit in?
Working with
Labels:
How can webcasters and record labels work together?
Envisioning
2009: Where
is technology headed? How will consumer behavior change?
If you're thinking about attending NAB 2005, this may
push you over the edge... it may
be the most valuable 3-1/2
hours you spend this year!
Thanks to generous support from our Platinum Sponsor,
Net
Radio Sales, attendance is free to the first 100 attendees.
(Contact Kurt Hanson at 1-312-527-3879 for sponsorship information.)
To register, send an e-mail to vegas@kurthanson.com.
Seating is limited!
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From consultant John Silliman Dodge's website: "I recently
saw 'Million Dollar Baby' starring Clint Eastwood, Hilary Swank
and Morgan Freeman, a superb movie which really isn’t about boxing
at all but uses boxing as a metaphor for the larger struggles and
the quest for glory we all go through.
"Now I’m in a boxing metaphor kind of mood and ready
for a vigorous debate. Want to go three rounds toe to toe just for
the fun of it? Good. You take the part of
terrestrial radio
and I’ll be satellite
radio. Ready? Ding goes the bell.
Round one
"I come out swinging: 'Look at how much media attention
and Wall Street money I’m getting.'
"You counter with: 'So what, I have something called cash
flow. Heard of it?'..
"I say, 'As long as you play a short and safe playlist
and frequently interrupt it with a long string of irritating messages,
I’ve got something to program against.
I have a real point of difference with the
customer. I’m the alternative.'
"You respond, 'Yeah but don’t forget the most important
differentiator: I’m free.'
"I jab back, 'What you offer for free isn’t worth it anymore.
You only feel like free. You cost me in the precious
time I lose listening to you... Remember Wayne Gretsky’s
great saying about hockey? "Don’t skate to where the puck is,
skate to where the puck’s going."
"And you say, 'So where the puck are you skating to, exactly?'
"And I say, 'Toward a higher quality product… more
formats, more depth, more attention paid to detail, more real personality
from the talent, a more engaging experience all around.
A product so good people will pay for it.'
"You almost get in one more punch, but 'ding' goes the
bell for Round One.
 "You’re
spitting into the can during the break and your trainer is in
your face saying, 'Give him the line about
the Internet...' and the bell goes off for Round Two.
Round two
"You don’t waste any time — you charge right at me and
say, 'You just wait, once wireless Internet
is everywhere, the Web will take you out with music superstations
from all over the world.'
"I push back: 'Thee and me, brother. But between now and
then, you just watch me make a billion dollars
going slowly out of business. Remember, all I have to do
is fight long enough to last another round, which means a buy-out
or consolidation or some morphing into the next stage. Meanwhile I’ll
just pop-pop-pop-pop… slowly wear you down. Bleed
off your listeners. The music lovers are already gone...
I mean come on, how long did you think
it would take for people to notice how seriously you compromised your
product quality by playing six, eight, nine commercials in
a row? How long do you think it will take to fix the
damage with your too little too late “Less is More”
campaign?'
"You say…well… you don’t
have time to say anything because
once again, you’re saved by the bell.
End of Round
Two.
"Back in your corner you have two trainers working on
you now. One guy is barking... 'Will you just focus on the basics?..
Know your audience and give them exactly
what they want.'.."
(PART TWO OF THIS ARTICLE WILL
APPEAR IN RAIN ON MONDAY.)
Read John Silliman Dodge's article on his website here.
This article also appeared in last week's FMQB. |
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From a Reuters story in the L.A. Times: "Men
spend more money on video games than they
do on all forms of music,
research group Nielsen
Entertainment said Thursday, lending credence to a growing
belief that video games are displacing
other forms of media for the attention of young men.
"Video gaming in general is beginning
to attract an older audience, with nearly a quarter of
all gamers older than 40, the agency also said...
"For males, Nielsen said, video games rank behind
only DVDs as a purchase category, ahead of CDs, digital
downloads and other methods of buying music. Nielsen
also found that 23% of gamers own a personal computer, a video game
console and a hand-held video game device, while 8% own all three
major game consoles: Sony Corp.'s PlayStation 2, Microsoft Corp.'s
Xbox and Nintendo Co.'s GameCube."
Read this entire story in the LA Times, online here.
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From the press release: "The School
of Electronics and Computer Science (ECS) at the University
of Southampton is the first university department to deploy IPv6
in production on its
network.
Now a team at the School has worked on the technology with
Virgin
Radio to vastly increase its listening
capacity online.
"IPv6 (Internet Protocol version 6) provides 340 undecillion
addresses (3.4 x 10 to the 38th power) compared to the four billion
addresses possible with the current 20-year-old IPv4. Virgin is
the first commercial radio station to use IPv6 in this way, enabling
it to reach many more listeners on the Internet.
"David Jones, Head of IT at Virgin Radio, said: 'We
are delighted to be the first commercial radio station to adopt
this next generation Internet protocol, and see it as being essential
to the future of Internet radio. IPv6 is core
to the future provision of radio to 3G mobile devices,
and will continue our strategy to expand on to all potential platforms.'
"Nicholas Humfrey of the School of Electronics and Computer
Science... comments: 'It's analogous to when BT had to do
lots of renumbering of the telephone system; now the Internet has
reached the same stage and needs space for more addresses... We
want to see more organisations and Internet Service Providers using
it so that we can develop further multicast technologies which will
make broadcasting on the Internet a more mutually satisfactory experience.'"
Read the entire press release online here.
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