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RIAA calls webcasters' efforts "misinformation campaign"
The RIAA has published on its website a short position piece calling CARP scrutiny "an intense misinformation and propaganda campaign," with the objective of scaring noncommercial webcasters into thinking their operations will be shut down by CARP rates.

Possibly in response to the growing furor of concerned webcasters, listeners, journalists, and legislators, the essay -- called "The REAL facts behind the CARP Webcasting CARP: What’s All The Fuss About?" -- defends the CARP webcasting royalty determination, and contends that the RIAA supports webcasters and wishes for the survival of the industry. In fact, the article makes the statement that the CARP rates will "enable webcasters to thrive."

Probably the most pointed allegation made in the essay is that the arithmetic shown to support arguments against CARP in various articles is erroneous. The RIAA claims the calculations often shown suppose "that every listener who ever logs into a given noncommercial webcast remains logged into the site 24 hours per day, 7 days per week, 365 days per year," and are therefore faulty. The RIAA also contends that many webcasters who think CARP will shut them down need only pay the minimum $500 annual fee.

The piece is excerpted below, or read the entire document here:

From RIAA.org: "In recent weeks, the CARP rates have become the subject of an intense misinformation and propaganda campaign (so called 'grassroots' but really ginned up by sophisticated lobbyists in D.C.) -- waged through the news media, emails to Capitol Hill and numerous Internet sites. The goal is to scare non-commercial webcasters – including college radio stations and so-called hobbyists – and their members of Congress into thinking that the CARP rates are going to drive noncommercial webcasters out of business...

"Contrary to what has been reported in the news media and circulated on the Internet, the RIAA and its member companies want ALL webcasters, large and small, to succeed.

"Unlike terrestrial broadcasters, webcasters – particularly noncommercial webcasters – provide a much-needed outlet for musical diversity (i.e., by providing 'airplay' for new artists, artists with a niche following and artists who play unusual genres of music).

"Webcasting also represents an important and growing source of revenue for record labels, as well as for artists and performers.

"The CARP rates will enable webcasters to thrive.

"Contrary to press reports, the evidence strongly suggests that many of the noncommercial webcasters who think the CARP rates will put them out of business will actually only be required to pay the minimum (and minimal) annual fee of $500.

"How could our royalty calculations differ so dramatically from the claims of webcasters? Noncommercial webcasters (like a hobbyist) are the targets of a well-orchestrated misinformation campaign. Most of the fee projections reported in the news media make the erroneous assumption that every listener who ever logs into a given noncommercial webcast remains logged into the site 24 hours per day, 7 days per week, 365 days per year. This assumes that no one ever logs off and listeners only visit that particular site. While no one can say for sure what the actual listener’s time is, the notion that they stayed logged on 24 hours a day, 7 days a week, is preposterous and the subject of gross exaggerations...

"We would welcome the opportunity to negotiate a solution.

"Musicians and artists should not be forced to subsidize the profit margin of webcasters like MTV, Microsoft, AOL TimeWarner and others."

Read the entire piece here.

...
...
We're not sure (nor does the RIAA demonstrate) how CARP will actually "enable webcasters to thrive." We do believe however that it's the RIAA who is trying to use "misinformation" to obfuscate the facts.

The RIAA's argument here is based upon rates for "noncommercial" webcasters, or "hobbyists." Yes, it is true that noncommercial services will pay a lower rate (0.02 cents per performance, plus 9% for ephemeral charges). But most of the anti-CARP arguments we've seen plead that the determination will crush the webcasting business, not "hobbyists." Certainly there are many webcasters who aren't running ads at this time -- but that doesn't mean they don't intend to, or don't hope to develop their service into a profitable business. The "hobbyist" argument is a red herring. The webcasters who've become visible in crying out against CARP, as far as we know, are businesspeople.

Nonetheless, a little math shows that a noncommercial webcasters would have to have an average audience of less than 18 people to qualify for the $500 minimum.

Remember, "performances" on which the royalty rate is based is songs multiplied by listeners. If a webcaster averages 15 songs per hour, they'll play about 131,400 songs per year. Multiply that by an average audience size of 18 to determine the total "performances" for the year -- in this case 2,365,200. Multiply the "performances" total by the $0.0002 royalty rate (notice we converted to dollars here), to yield a song royalty rate of $473.04. Add in the 9% additional ephemeral fee ($42.57) and oops...we're more than $15 over the $500 minimum fee!

So, if a "hobbyist" averages 18 or more listeners over the course of a year, they will pay more than the $500 minimum fee. A quick look to Shoutcast will show that, yes, "many" "hobbyists" have less than 18 listeners at any given time. But "many" in fact have more..."many" more in some cases. Notice the RIAA did not demonstrate their point with hard numbers.

And, again, the argument for CARP is for the webcasting businesses. Using the math above, to be eligible for the $500 minimum webcasting fee, a commercial webcaster could average no more than 2.5 listeners!

That's not even to mention the fact that, if the RIAA has its way, the minimum fee for commercial webcasters will be raised to $5000!

Another point that should be made concerns the RIAA's point that the calculations used by those arguing against CARP assume webcasters royalty estimates are based on "total" audience sizes, and not "average."

But, the math used in RAIN for these purposes always assumes an "average." If a webcaster averages 1000 listeners, that in fact may mean the actual number of listeners at any given moment may be well below or well above that point.

If we say, a Chicago commuter train averages 400 riders, the RIAA might say, "How can 400 people be riding the train non-stop? They'd have to get off to eat, work, and use the bathroom!"

One final note: The RIAA, regarding the time spent listening for audience members, says, "While no one can say for sure what the actual listener’s time is..." Really? Won't webcasters be obligated to produce this information for copyright owners by the terms of the Copyright Office "Recordkeeping" mandate -- which was by all accounts developed by following the RIAA's requests?

RAIN readers are encouraged to critique the calculations above. -- PM

...
...
As for me, I take personal affront to the statement "In recent weeks, the CARP rates have become the subject of an intense misinformation and propaganda campaign (so called 'grassroots' but really ginned up by sophisticated lobbyists in D.C.)."

That's a lie! The SaveInternetRadio.org campaign reflects the efforts of myself, Paul, and small group of webcasters including Bill Goldsmith, Dave Landis, Jim & Wanda Atikinson, Michael Roe, and Kevin Shively (among others).

We have gotten no 'ginning up' from the professional lobbyists whatsoever. (The only possible exception I know of is that Lightningcast has its own fax-your-Congressman campaign running, which I believe DiMA's Jon Potter advised on.)

The vast majority of what the RIAA seems to be worried about, I believe, consists of the press coverage and e-mail-your-Congressman efforts that come are associated in some way with SaveInternetRadio.org and are genuinely grass-roots efforts. -- KH
...

Regarding the RIAA's assertion that fee projections assume that listeners long on 24 hours a day, seven days a week, SomaFM General Manager and Program Director Rusty Hodge commented:

This is so wrong. Webcasters need to start citing our "Cume" rather than our concurrent listener numbers. Other people merely hear "listeners," and assume listeners per month.

RIAA's Steve Marks is really good at twisting what is written and said.

After I was interviewed about SomaFM in Salon, they got several letters claiming that my calculations of the costs was an order of magnitude high. But I sent them back the math and it made sense. Even one of the writers responded saying that they had no idea that many people were listening to the station. Except Steve Marks the RIAA guy, who thinks that even the top rated Internet stations have less than 100 listeners at a given time. He uses the Measurecast ratings for figures, which we all know doesn't count any Shoutcast stations.

According to http://Shoutcast.com/ttsl.html, SomaFM's Groove Salad alone has a 133,000 monthly cume. Maybe that's the number I should be saying when I talk to the press.

I really hate having people missing the words "average concurrent" from when I say "we have 1700 average concurrent listeners". They then use their math to say that out of that 1700 listners, if each one listens for half an hours, then that's only 35 average concurrent listeners, and go on to calculate the cost to the web site that way. That is what the RIAA is doing in the article above.

Bottom line: it's completely incorrect. They're calling us a well organized disinformation campaign, but they're the ones with the wrong information.
 

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Technology a bigger player than ever as NAB 2002 opens today.
From CNet News.com: "Internet and digital TV streaming technology is poised to take center stage at events held during the National Association of Broadcasters 2002 conference, which opens [today] in Las Vegas.

"The 79th annual conference, which highlights the convergence of Internet, cable, satellite and traditional broadcasting, will showcase a variety of emerging technologies for digital set-top boxes, video on demand, personal video recorders, and Internet audio and video streaming...

"Highlights of the conference include a new-media opening keynote speech Monday by Marc Andreessen, co-founder and chairman of Loudcloud and founder of Netscape Communications. Richard Parsons, AOL Time Warner co-chief operating officer and soon-to-be chief executive, will also deliver a keynote address at the opening ceremony...

"Microsoft will be trying to garner interest for its next-generation Windows Media platform, code-named 'Corona.'"

Read the entire article in CNet here.

Video and audio from conference panels is being streamed at TVWorldWide.com.

 


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Reader feedback

"Welcome to the far side..."


[From
RAIN story here, RIAA president] Hilary Rosen: "I find that to be an empty threat. Radio stations, in particular, would only be in business if they see money in it. There's no reason that artists and record companies should offer their product for this business unless they see money in it as well. Now should I feel guilty that they won't have the business they hoped for because we're not willing to give them product for free? No."

Are we talking about the same record companies that were INDICTED and CONVICTED during the payola scams? I'm confused.

Are we talking about the same record companies that have been guilty of PAYING BROADCASTERS to play their "copyrighted sound recordings?" I'm sorry, I'm still confused and just want to clarify.

Are we talking about the same product that the recording industry has WILLINGLY given traditional broadcasters "for free" for decades? Or some other product? I'm still confused.

Welcome to the far side...

  Michael Roe
RadioIO.com


"This is not about fair compensation..."


Rarely do we see such a combination
of arrogance and ignorance as Hilary Rosen and the RIAA have shown regarding the webcasting fee issue [in RAIN here].

Quoting Ms. Rosen from the Network Magazine interview: "Now should I feel guilty that they won't have the business they hoped for because we're not willing to give them product for free?"

EARTH TO HILARY: Advertisers pay good money to ply their wares on radio, and are slowly but surely recognizing the amazing potential of radio on the Internet. Record companies are ALREADY getting a double bonus, because they pay NOTHING for the airplay that helps them sell their product.

Ms. Rosen further states: "The people who have spent money and invested the means to create the music are entitled to a return on their investment."

And the people who have spent money and invested the means to create webcasting businesses are entitled to a return on theirs. If the recording industry didn't think they were getting a HUGE return on their investment by simply agreeing to accept the FREE ON AIR PROMOTION of their product, this issue would have been taken up with terrestrials years ago.

This is not about fair compensation for artists and record companies. This is about the recording industry seeking to monopolize control of music distribution on the Internet. Everybody should be contacting their representatives in Washington and demanding that they not stand for this attempted assault on our freedom to conduct business.

Get to http://saveinternetradio.org now to find out what to do.

  John Schneider
Radiopoly.com


"More airplay and exposure on the Internet..."


I applaud Bill Rose and Arbitron's initiative
to save Internet radio [reported in RAIN here].

A moratorium will give the industry time to develop a viable business model. Without a moratorium there is no doubt, as Bill points out, the scope and diversity of Internet radio will be significantly decreased. I don't believe the public, webcasters or the music industry wants that to happen.

Look at the current state of commercial radio. Its tight formats greatly restrict the selection of music we all get to hear.

For example, the Grammy winner this year for Album of the Year, "O Brother, Where Art Thou?" isn't even played on Country music stations! We need a wide variety of webcasters or we will slip into the same situation with strict playlists and limited creativity.

Webcasters are not saying that artists should not be compensated. But we are saying that we need time and their cooperation. Once webcasting is firmly established, I believe, there will be a wide variety of opportunities for artists to be compensated that go way beyond licensing fees.

The music industry is going through a major change. The RIAA and musicians need to realize that the changeover to a new model will require a team effort. The way the RIAA is talking you'd think the webcasters are generating billions in revenue with huge profit margins. Nothing could be further from the truth.

My final point is this. Webcasters play artists that are not now and will never be played on traditional broadcast stations. There are hundreds of independent labels and tens of thousands of indie artists that have gotten more airplay and exposure on the Internet in the last three years then they have gotten for the last 25 years on formatted broadcast stations. I don't think we want to lose that.

  Richard Fusco
Global New Media Consultation


"CARP process is inherently flawed..."


At least one assertion
contained in the Copyright Office release published in the RAIN newsletter (here) is patently untrue: "Webcasters, broadcasters, and copyright owners are well represented in this proceeding...."

Only one entity representing noncommercial educational broadcasters, the National Religious Broadcasters Music License Committee (NRBMLC), participated for the entirety of the CARP proceedings. NPR initially filed notices to participate on its own behalf and on behalf of noncommercial public radio stations qualified for funding from CPB, but later reached a private settlement with the RIAA and withdrew from arbitration.

The CARP report directly notes the difficulty in determining fair royalty rates for retransmissions by non-CPB noncommercial educational broadcasters as a result of the sparse participation in the arbitration process by such services: "Unfortunately, determination of the willing buyer/willing seller fees for non-CPB affiliated, noncommercial radio stations (‘non-CPB broadcasters’) presents an extraordinary challenge. Despite admonitions to all counsel from the Panel as early as September 7, 2001 (well prior to the rebuttal phase), the record remains virtually barren respecting such broadcasters. See Tr. 9009-13. The record tells little about those non-CPB broadcasters that are represented by the NRBMLC, and virtually nothing about those that are not." [U.S. Copyright Office, CARP Report at pp. 89-90 (February 2002)]

The CARP report itself therefore acknowledges that the panel was not able to live up to the Copyright Office claim that the process "consider[ed] legal argument from all parties...."

The CARP process is inherently flawed because it excludes small voices that are not well capitalized. Yes, the Copyright Office followed the law, but that law is poorly constructed.

  Joel Willer
KXUL/University of Louisiana at Monroe
 


We'll send you a brief daily summary of each day's stories with a clickable link to the RAIN home page.
 
 

Apr. 6-11, 2002 NAB 2002: Las Vegas, NV
Apr. 23-26, 2002 Streaming Media West 2002: Los Angeles, CA
Apr. 25-26, 2002 Beyond the DMCA: A Copyright Conference: Washington, DC
Sept. 12-14, 2002 NAB Radio Show 2002: Seattle, WA
October 1-4, 2002 Streaming Media East: New York, NY
 

 

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