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BY KURT HANSON and PAUL MALONEY
As regular RAIN readers are well aware, there are currently
numerous sources of information on the audience size of Internet
radio webcasters... This week, we thought it would be a service to
our readers and the industry -- and an interesting exercise -- to
consolidate these various data sources to create a combined
ranking of the entire industry's most-listened-to webcasters.
(CONTINUED BELOW)
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 Please
plan to join us for
the second annual RAIN
Las Vegas Summit,
on Tuesday afternoon, April 19th, 2:30-6pm, at
the Bellagio Hotel.
Just-confirmed to speak is Erik
Huggers, Senior Director, Windows Client Division,
Microsoft Corporation.
 Erik
(right) is the global business manager of Microsoft’s
Windows Digital Media Division. A high-level executive at
Microsoft, Erik oversees all aspects of business development
and technical deployment for Windows Media.
Other speakers we’re announcing today include Robert
Holt, Manager/Digital Media Infrastructure for
NPR Online; Brian Parsons,
VP/Technology for Clear Channel Radio; and Arbitron’s Diane
Williams, who
will reveal exclusive new findings from the recent Arbitron/Edison
“Internet 13” study.
Yesterday, we announced that David
Goldberg (left),VP/GM of the world’s #1
Internet radio property, Yahoo!
LAUNCHcast, will be the keynote
speaker at the summit. LAUNCHcast’s audience size dwarfs even
the largest New York City or Los Angeles terrestrial radio
stations… and has been growing lately at the rate of 10% to
15% per month.
Other scheduled speakers include the heads of interactive
efforts for most of America’s top broadcasters, plus top executives
from most of the country’s leading Internet-only webcasters,
including Susquehanna's Dan Halyburton,
Cox Radio's Gregg
Lindahl, Net Radio Sales president Jennifer
Lane, news/talk consultant Holland
Cooke, rock consultant Dave
Rahn, legendary rock programmer Dwight
Douglas, Digitally Imported’s Ari
Shohat, Radioio‘s Michael
Roe, legal expert David
Oxenford, and RAIN’s own Kurt
Hanson and Paul Maloney.
Panels and group discussions will include:
Streaming 101:
The basics of getting your station(s) online
Stream Monetization:
Agency attitudes, audience measurement, subscriptions,
and available sales networks
Programming Online Radio:
What do listeners want? Where might podcasting fit in?
Working with
Labels:
How can webcasters and record labels work together?
Envisioning
2009: Where
is technology headed? How will consumer behavior change?
If you're thinking about attending NAB 2005, this may
push you over the edge... it may
be the most valuable 3-1/2
hours you spend this year!
The RAIN Las Vegas Summit '05 is being produced with
assistance from Net
Radio Sales.
To register (attendance is free to the first 50 registrants),
send an e-mail to vegas@kurthanson.com.
Seating is limited!
x
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BY KURT HANSON and PAUL MALONEY
As regular RAIN readers are well aware, there are currently
numerous sources of information on the audience size of Internet
radio webcasters -- (1) estimates from comScore
Arbitron Online Radio Ratings for
four top webcasters, (2) actual numbers, derived from server logs,
from AndoMedia's Webcast
Metrics for another 20 or so webcasters, and (3) self-reported
releases, based on server logs, from individual webcasters like the
BBC Radio
and Virgin
Radio UK.
 This
week, we thought it would be a service to our readers and the
industry -- and an interesting
exercise -- to consolidate these various data sources to create a
combined ranking of the entire industry's
most-listened-to webcasters.
The chart below ranks twelve
of the the industry's top webcasters, based either on third-party
audience studies or publicly self-reported listening estimates
of the stations' Mon.-Sun. 6A-12M "Average Quarter Hour (AQH)" audience
size (which is essentially analogous to their number of simultaneous
listeners at the average moment during that time period).
There are some points to keep in mind:
Both the comScore Arbitron Online Radio Ratings and AndoMedia's
Webcast Metrics report AQH for the hours of 6am to
midnight, Monday through Sunday. For comparison purposes, we
had to derive these numbers for BBC Radio and Virgin Radio from their
reported Total Listening Hours. To do this, we estimated that 90%
of these listening hours were in our target 6a-12M daypart,
then divided these hours by the total
number of 6a-12M hours (18 X 28 = 504) for AQH estimates
for these services.
Secondly, note that while the comScore Arbitron study reports
weekly cume estimates, and Webcast Metrics reports monthly
cume figures, both offer a Mon-Sun 6A-12M AQH which should be comparable
vis-à-vis one another.
Finally, while all other sources have reported February numbers,
the latest comScore Arbitron study is from January.
Keep in mind that we do not yet have information available
on the audience size of online listeners to Clear
Channel, Infinity, Susquehanna, Cox, Bonneville, Salem, NPR, and other
broadcasters' streams. We welcome
such reports and will be happy to incorporate them into our next summary.
| Persons 12+, Monday-Sunday
6AM-Midnight |
| Rank |
Station / network |
AQH (6a-12M, M-Su) |
Source |
|
1
|
 |
189,100
|
January '05
comScore Arbitron Online Radio Ratings |
|
2
|
 |
83,500
|
January '05
comScore Arbitron Online Radio Ratings |
|
3
|
 |
23,500
|
January '05
comScore Arbitron Online Radio Ratings |
|
4
|
 |
20,500
|
January '05
comScore Arbitron Online Radio Ratings |
|
5
|
 |
~20,000
|
February '05
(self-reported, RAIN derivation) |
|
6
|
 |
18,992
|
February '05
Webcast Metrics |
|
7
|
 |
11,798
|
February '05
Webcast Metrics |
|
8
|
 |
5,111
|
February '05
Webcast Metrics |
|
9
|
 |
~4,000
|
February '05
(self-reported, RAIN derivation) |
|
10
|
 |
3,500
|
February '05
Webcast Metrics |
|
11
|
 |
2,522
|
February '05
Webcast Metrics |
|
12
|
 |
2,183
|
February '05
Webcast Metrics |
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| RAIN is brought to you today by: |
 |
There's huge, and
growing, demand among consumers for Internet radio (at least during
the 9AM-5PM workday), as shown by the rapid growth of our AccuRadio project.
AccuRadio features a variety of popular music formats that
you simply can't find on the broadcast dial: Swingin' Pop Standards, Brit
Rock, Piano Jazz, Broadway and more at www.AccuRadio.com.
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From Variety: "MTV is going into Overdrive
online.
"[MTV] has unveiled programming details for its broadband
Internet network, MTV Overdrive, set to launch April 25.
It will include six channels of live performances, artist interviews
and short-form programming. Some programs will stream live, while
others will be available on demand...
"[The network] is undoubtedly launching its online channels
to take advantage of the boom in Web advertising
that has fueled record earnings for companies like Yahoo!
"Online video advertising, which will be a key component
of Overdrive, has been a particularly hot market. MTV
has already signed up several major advertisers
for Overdrive including Microsoft and Sony Pictures...
"Channels include 'News,' which will include updates from
MTV News; 'Music,' featuring music videos, clips and footage from
the 'MTV.com Live' performance series; 'On TV,' stocked with behind-the-scenes
access to such staples as 'Real World' and 'TRL'; 'Movies,' featuring
film trailers and celebrity interviews; and 'The Lineup,' a stream
of highlights from the other five channels. MTV is considering adding
channels devoted to videogame culture and personal style."
Variety subscribers can read this entire article online here.
...
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...
MTV could theoretically be a big player in Internet radio,
if it wanted to be, as their former "Sonicnet" product is a
good one, but from the point of view of allocating corporate
resources, it probably makes more sense
for them to focus on the lucrative video-based opportunities.
-- KH
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