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From the New York Times: "When Matchbox 20's
lead singer, Rob Thomas [pictured], was planning his first solo
release late last year,
he thought about ways to make the album
a better value, in part to entice consumers who might
be tempted to download his songs illegally.
"'Obviously, I don't want people to download my album,'
he said. 'But you can't just complain that people are downloading
music and not do anything.'
"In the last couple of years, some artists have included
a second disc with bonus songs or a short DVD in order to win over
potential file-sharers. But Mr. Thomas's 'Something to Be,' due
April 19 from Atlantic, part of the Warner Music Group, is among
the first by a major artist to be released
only on DualDisc, a new format being introduced by the
major
labels that includes a traditional CD on
one side of a disc and DVD content on the other. The
DVD side includes the same album mixed in surround sound so that
it can be heard through home theater systems, as well as about 20
minutes of video -- in Mr. Thomas' case, some documentary footage.
"At a time when the music business is still suing illegal
file-sharers whom, the industry claims, are causing them to lose
sales, the major music labels are hoping the DualDisc format will
give them a multimedia carrot that can
be used along with the legal stick. Because DualDisc
albums have additional content but sell in most stores for only
a dollar or two more than traditional CDs, they are marketed
as a better value...
"On April 26, (Sony
BMG Music Entertainment) will release Bruce Springsteen's
new album, 'Devils & Dust,' exclusively as a DualDisc...
"So
far, Sony BMG has been the most aggressive of the major labels
in involving marquee artists and promoting the format, according
to several retailers... Of the four major labels, only EMI Music
has not yet announced DualDisc releases but it is expected to do
so this year.
"Among the encouraging signs for DualDisc is the recent
growth in sales of music DVDs, which nearly doubled in
2004 from the previous year...
"Retailers hope consumers see the parallels with DVD.
'We need something where, when the consumer picks up a CD, they'll
think it's as good a value as a DVD,' said (Robert J.
Higgins, the chairman and chief executive of Trans World Entertainment,
which owns F.Y.E., Coconuts and other music chain stores). Like
many retailers, Trans World usually charges up to $1.50 more for
a DualDisc version of a title. But music companies hope low prices
will expand the size of the market, as they did for DVDs."
Read this entire article in the New York Times, online
here.
...
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...
David Geffen was quoted in Business Week a couple
of weeks ago arguing that the biggest
mistake the record industry made was when, years
ago, the cost of producing CDs went down, they
raised prices.
Film studios, in contrast, have been working
aggressively to bring down the price of DVDs every
quarter -- while adding additional
value as well (commentary tracks, etc.).
We were looking at DualDiscs at a Borders store yesterday,
and bought one, but felt that the price/value
relationship still isn't correct: 50 minutes of music
in 5.1 surround sound, plus 20 minutes of some documentary stuff,
still costs about the same as a two-hour movie in 5.1 surround
sound with an additional two hours of audio commentary.
(Geffen made the point, if I remember correctly, that
the soundtrack for "Shrek 2" costs more than the DVD of "Shrek
2.")
The latter is clearly the better
value. -- KH
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From Slate: "For better than 30 years, activists and
press critics on the left have disparaged the corporate consolidation
of media. Tracking the story with the stamina of an ultramarathoner,
Ben Bagdikian has written a new version of The Media Monopoly
every three or four years since the first edition came out in 1983.
In recent years, activist-academic Robert McChesney has beavered
away at a similar rate.
"The activists and critics take the alarmist
view of media concentration, decrying the fact that five
big media 'corporations decide what most citizens will — or will
not — learn,' as Bagdikian puts it.
"But as I wrote in my review of The New Media Monopoly
last summer, the trend toward media gigantism isn't as inevitable
as Bagdikian thinks, because bigger doesn't
always make business sense.
"Comes now Viacom's
idea of halving its behemoth self...
"What's troubling the media giants' balance sheet is
(hold onto your hat, Professor Bagdikian!) competition.
In a piece about the Viacom plan, the March 17 Wall Street Journal
reports
that 'new technologies, which
include the Internet, satellite radio and
digital-video recorders such as TiVo' and new media businesses
are cutting media conglomerate profits...
"Revenue for the entire radio industry has been down
or flat since 2000, as listeners and advertisers have abandoned
it for Internet radio, satellite radio, MP3 players, and other entertainments...
Regardless of whether the split-up happens, Viacom intends to refocus
its Infinity radio division by
selling some of its stations, especially small-market ones...
"Media giant foes such as Bagdikian and McChesney willfully
ignore the market realities that undermine
the monopolistic impulses of the conglomerators.
"Take radio as an example. Even though Viacom-Infinity
and Clear
Channel purchased thousands of radio stations and now own
multiple outlets in big cities, their 'power'
over advertisers to bill the
volume and charge the rates they desire has been zero.
Advertisers looking for value have taken
their dollars to the Web, cable TV, newspapers, and elsewhere.
These two radio giants have also proved themselves powerless over
listeners, many of whom have turned off their sets rather than endure
the 15 minutes of commercials per hour that was the industry average
last year. (Some programs run as many as 22 minutes per hour, according
to the Journal.) The
limited playlists at Infinity and Clear Channel stations have driven
audiences away, too...
"Contrary to the Bagdikians of the world, the best way
to foster media competition
isn't by appointing the government to determine correct levels of
ownership. Instead, the government should limit its role to making
sure that revolutionary new technologies and business models
(peer-to-peer file sharing, CD burning, Internet broadcasting, low-power
FM, satellite broadcasting, market-driven spectrum reallocation,
etc.) aren't politically suppressed
by the established (i.e., threatened) media companies."
Read this entire Slate column here.
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From the Wall Street Journal: "When Mary Bragg
got an iPod for Christmas, one of the first things she wanted to
do was download some of her favorite classical pieces from the Internet
-- just as her friends were
doing with pop songs. But trying to locate a Chopin prelude she
had read about in a novel, Ms. Bragg quickly got frustrated and
turned instead to her father's and brother's CD collections...
"Pity the classical-music fan. While lovers of pop,
rock, jazz, folk and rap can surf the Web and easily download everything
from Iggy Pop to 50 Cent, the digital age has left consumers
with a taste for portable Tchaikovsky more or less in the lurch.
Popular sites like Napster,
Yahoo Inc.'s
Musicmatch and Microsoft
Corp.'s MSN Music devote only 2% to 10% of their offerings
to classical works, and the hunt for a specific track can be tough
going, especially for classical fans with sophisticated tastes...
"But even if fans manage to find the classical tracks
they want online, MP3 players
aren't set up to easily sort classical music...
there are hundreds of recordings of Beethoven symphonies
under different conductors with different orchestras. Many classical-music
fans often purchase more than one version of the same work...
"As it now stands, the amount of information required
to pinpoint a particular digital passage of a particular work isn't
readily processed by a personal music player. In addition,
the small screens of iPods and MP3 players
can't display all the data needed to precisely identify
classical-music selections...
"The classical crowd can take some comfort in knowing
their plight is being addressed,
at least as far as the paucity of selections. Virgin
Group's Virgin Digital, a Los Angeles-based downloading
and music-streaming site launched last September, is working on
incorporating and cataloging classical pieces for its site and now
has 70,000 classical tracks, out of a million tracks
overall. Also in the past year, Yahoo's Musicmatch has built its
classical selection from 3,000 to more
than 12,000 tracks (out of a total
of 850,000)...
"Vivendi Universal's Universal
Classics, a New York-based company, says classical music
is a much bigger part of the digital business
than of the CD business. At Universal, classical music's
share of total digital sales is almost
three times as high as its share in the world of CDs."
This entire article from the Wall Street Journal is
available online here
for subscribers.
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