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"The Future of
Radio" series
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"Net radio frontier:
Ad sales" series
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From Business Week Online: "Tired
of listening to the same old playlist on your iPod? Want background
music at work that's
more in tune with your tastes than the local radio station? Hankering
to listen to talk shows on your own time? If the answer to any of
these questions is 'yes,' then it's time to
try radio, Internet-style...
"If
you're looking for something that's... an alternative to
the standard formats of traditional radio, Internet-only
radio stations from new-media giants such as MSN,
AOL,
and Yahoo!,
and lesser-known upstarts such as Soma
and AccuRadio,
offer polished Internet music
channels.
"The
Internet also makes
local radio global. Want to listen to
the BBC,
but reside in Brooklyn? Want to find a Cox
radio station from the Midwest, but live in New England? Want to
check out the cutting-edge programming of KCRW,
a Santa Monica (Calif.) public-radio station that has been on the
forefront of Internet radio, but you're in Miami? The Internet provides
those options...
Homemade
radio: Podcasting
"Let's start with podcasting. It's just the
latest evolution of digital radio. New software allows anyone to
create radio shows and distribute them automatically over the Web
to a PC, where they can be
downloaded onto an MP3 player such as the Apple
iPod...
"For
the most part,
regular folks are doing these shows, although
a handful of traditional stations, primarily National
Public Radio affiliates, have joined
the podcasting world. So you can find podcasts of a variety
of talk and news shows from stations including WNYC,
KCRW, and WGBH...
"You
can... subscribe to podcasts
and have them automatically sent to your computer. To do so, you
download software, called an aggregator, onto your computer. The
most popular podcast aggregators now are www.ipodder.org
and
iPodderX...
"Aggregators put all the podcasts you subscribe
to in one place. These services also provide more information about
podcasting on their sites, as well as directories.
"Such directories are springing up across
the Internet, making the task of finding a podcast much easier than
it was just a few months ago. Podcast
Alley is a popular directory... Allpodcasts
and audio.weblogs.com...
Internet
radio offers a world of music variety
"Podcasting
is just one
Internet radio option. There are plenty of Internet-only radio services.
Free, independent stations such as SomaFM
and WOXY
broadcast over the Internet and are supported by contributions
or ads...
"Big
Internet radio services,
such as Live365,
Yahoo, and MSN create their own music channels and cull thousands
of online radio stations into one big network. You subscribe to
these services -- typically, they have a free
version with ads or a paid offering costing as much as $4.95
a month. In general, the paid offering is commercial-free and offers
higher quality and more stations.
"The beauty of either of these Internet radio
networks is the variety of music channels
they provide.
You can choose from broad or niche music channels. In one afternoon,
you can skip from a channel that plays top-40 rock hits to martini-lounge
jazz to movie soundtracks. With many services, a listener can also
skip through songs. And at MSN Radio,
you can even download -- for around
99 cents apiece -- many of the songs.
"Radio devotees can even customize
their own station, based on individual tastes...
"These
services work best
on PCs, although wireless operators such as Sprint
and Cingular
are starting to offer them on high-speed wireless networks...
Broadcasters
make the move online
"More and more traditional radio stations
are available online. Granted, NPR and the BBC have been the most
innovative, but stations from some traditional radio giants such
as Cox Radio are available, too.
They provide live streaming straight from their sites. You listen
to them using the popular media players, such as RealMedia
or Microsoft's
Media Player.
"The more innovative traditional radio stations
offer other goodies as well, though. KCRW... provides popular programs
on demand... And besides the live stream of what's playing on-air,
it offers two others -- one that combines other music programming
and a third that collects news from NPR, the BBC, and Voice
of America."
Read the entire Business Week Online story here.
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| RAIN is brought to you
today by: |
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Limelight Networks
is a leading provider of outsourced media delivery
solutions. With multiple Edge distribution locations around the Internet,
Limelight Networks enables some of the Industry's top broadcasters like
Radio Free Virgin and Musicmatch to reduce the cost and complexity of
delivery while ensuring unmatched performance.
Limelight Networks technology has been
proven to dramatically cut the costs associated with live or on-demand
media delivery. For more information please contact us at www.limelightnetworks.com.
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From
Engadget.com: "Now for all the services in Japan that we
want in our phones, Finland still has a few tricks up her sleeve.
"Finnish radio station Kiss
FM is the world’s first station to use Nokia
and HP’s
new Visual
Radio system, which
is being pitched as an opportunity for
radio listeners to interact and provide feedback to the
station.
"The system... streams information
on the currently playing track, including album and tour information,
straight to your cellphone (your
Nokia cellphone, natch), and will also allow listeners to interact
through competitions, audience polls, and
live ticket purchasing options.
"It’s nice to know that [while] the Finns will be able
to reject the latest Britney single quickly and easily, FM seems
to destined to remain a wasteland over here in the States for years
and years to come.
"Anyway,
Nokia’s 7710 [pictured], 3230, and 6230i are the only handsets
compatible with Visual Radio, though there’s already some chatter
about integrating all of this with car
stereos."
Read Engadget's entire article online here.
See previous RAIN coverage here.
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From the press release: "Harry
Shearer, the voice of many characters on 'The Simpsons,'
and an actor, director, writer,
producer and radio satirist, adds his voice
to the podcasting lineup announced last week [see RAIN
coverage here]
by public radio station KCRW...
"'Le Show' is Shearer’s weekly one-hour satirical romp
through the worlds of news, entertainment and politics, airing Sundays
at 10am Pacific Time, and streaming live at KCRW.com.
"Now listeners will be able to automatically download
the program to their computers, and sync it up to their MP3 players,
to
hear it wherever and whenever they want. Listeners will hear Shearer’s
talk and humor segments only; because of
copyright issues, music on the program will not be available
via podcast...
"Shearer’s program debuted on KCRW in December 1983.
It continues to be one of the most popular programs on the air.
KCRW distributes the program via satellite to public radio stations
nationwide; it is also heard around the world on numerous other
broadcast venues."
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From the press release: "With an extensive database
including call letters, genre/format, and contact information for
more than 13,000 radio stations throughout the United States, OnTheRadio.net
puts a unique spin on radio advertising by offering radio listeners
and advertisers
the ability to locate radio advertising
information that was unavailable prior to its launch.
"Created in 2004 to help radio listeners find
phone numbers and websites for commercials broadcast
on the radio, OnTheRadio.net has evolved to allow users access to
its recently expanded database of radio station information...
"A commercial search at OnTheRadio.net using the selected
criteria, for example, the date and time the commercial aired, or
the state in which it was broadcast, will generate a list of advertisers
who are registered with OnTheRadio.net and the commercial aired
with criteria matching the user's search terms. The same applies
to any advertiser, or listener, seeking information about a radio
station that caters to a particular audience: a list of stations
registered with OnTheRadio.net within a 65-mile radius will be displayed
that matches the specified criteria...
"In the coming months, OnTheRadio.net will launch
a song title and artist search allowing users access
to playlists for radio stations registered with the service."
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