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Industry reacts to CARP royalty rates for Intenet broadcasts
BY PAUL MALONEY

Attorney David Oxenford told RAIN that though it appears broadcasters got a break on the CARP webcasting rates, when it comes to the Internet-only webcasters, "The RIAA is the clear winner." Oxenford (pictured right) is a partner with the firm Shaw Pittman, which represents the International Webcasting Association.

The RIAA is the Record Industry Association of America, the industry group that represents the major record labels, who hold the vast majority of performance copyrights on musical works.

"They (the RIAA) were asking for about a third of a cent per song per listener," Oxenford told RAIN yesterday shortly after the rates were made public. "They got almost half that."

The Digital Media Association
(DiMA) had offered to pay copyright holders 0.15 cents per listener per hour. Instead, they'll pay nearly that rate per song, should the Copyright Office honor the CARP recommendation (of 0.14 cents "per performance," or 14/100ths of a penny for every song streamed multiplied by the number of listeners).

Broadcasters, however, will only pay 0.07 cents per listener per song to retransmit their over-the-air signal on the Internet. Notice that CARP also gave noncommercial stations the break for which many had been lobbying: 0.02 cents for broadcast retransmissions, and 0.05 for "Internet-only" or two or less "side channels."

Example: Say WLUP-FM/Chicago averages ten songs per hour. Ten songs multiplied by 24 hours per day, 365 days per year, times the rate of $0.0007 (remember, the rate is listed in "cents"), yields an annual average "per listener" cost of $61.32. If an average of 1000 people are listening to The Loop on the Internet at any given moment, this will cost the station over $61,000 for the year.

If it's reasonable to assume that an FM broadcaster like WLUP can sell ads at a rate that boils down to about one cent per listener, just one ad per hour ($0.01 x 24 x 365) should cover the royalty bill.

A pure webcaster like the AOL-owned multicaster Spinner faces a much steeper charge. Playing next to no ads, they'll fit closer to 14 songs in an hour, for which they'll pay a rate double that of broadcasters. In fact, in a year they'll end up paying $171.70 per listener, assuming these numbers. With current ad rates (we assume) most likely lower than a those of a major market FM, it's clear to see that it will take a quantum leap of an increase in the business fortunes of webcasters to handle these charges.

This is not to mention the fact that nothing from yesterday's announcement indicates there's any change in the plan to make these fees retroactive to October 1998 -- when it was decided that webcasters would have to pay "performance" copyright fees. It's still unclear how reasonable it will be to expect webcasters to be able to produce three and a half years of accurate streaming logs the RIAA will need to figure out a bill.

"We are pleased that the arbitration panel has recommended royalty rates for Internet radio broadcasting, and that its recommendation is much closer to the royalty rate proposed by the webcast industry than was proposed by the recording industry," DiMA executive director Jonathan Potter (pictured left) said in statement yesterday. "We are extremely disappointed, however, that the Panel's proposed rate is not significantly lower, as a lower rate would more accurately reflect the marketplace for music performance rights and the business environment of the webcast industry."

In fact, it was the hope of many webcasters that the fee CARP recommended would have been based upon a percentage of the webcasters revenue. That way, the industry could grow, and the record industry could make money right along with it (more revenues for webcasters, higher webcasting fees).

But Mr. Oxenford told RAIN that sometime last month it had become clear that the arbitration panel had decided it would indeed base the fee on "per performance" rate (except for the "Business establishment service").

"We would have preferred a higher rate," RIAA president Hilary Rosen (right) told the press. "But in setting a rate that is about 10 times that proposed by the Webcasters, the panel clearly concluded that the Webcasters' proposal was unreasonably low and not credible."

The minimum
fee per license has been set at $500. Mr. Oxenford also said that there is indeed an appeal procedure in place for official participants of the CARP process to voice objections to the rate recommendations before an official decision is made. Appeals after that time would have to go through a federal court.

Another issue contended by webcasters and the record industry is that of "listener influence" or "personalization" of streams, and at what rates they'll be covered. Webcasters insist these streams -- in which through listener input the selection of songs is affected, but not so much as an "on-demand" service -- should fall under the statutory rates.

But copyright holders believe higher rates should be paid for these types of services. And indeed, several services have made separate agreements with record labels to offer these services and protect themselves from unexpected charges and legal liability. Yesterday's release did not deal with these issues of "interactivity."

CARP is the Copyright Arbitration Royalty Panel, the body that was appointed to recommend a copyright royalty rate for music streamed on the Internet to the U.S. Copyright Office. Yesterday CARP revealed the first half of their conclusions, in the form of a document called "Schedule A." This document lists the rates that, if adopted by the Librarian of Congress in May, will be what webcasters must pay (according to the Statutory License) to recording companies to use their music.

Reuters reports that the rates would not go into effect until approved, and will only last until the end of the year, but would serve as a benchmark for later negotiations.

The table below was taken from "Schedule A," on the US Copyright Office site here. It lists the basic fees. A "Schedule B," to be released soon (RAIN hears Monday), promises to clarify definitions and provisions for the statutory license.

"Ephemeral" recordings, you may remember, are backup or "cached" copies of the same song (used to facilitate streaming, etc.). We're assuming this means services using ephemeral recordings will pay nine percent more on top of their fees for this right.

Type of DMCA - Compliant Service Performance Fee (per performance) Ephemeral License Fee
1. Webcaster:
  (a) Simultaneous Internet retransmissions of over-the-air AM or FM radio broadcasts. 0.07 cents 9% of Performance Fees Due
  (b) All other Internet transmissions. 0.14 cents 9% of Performance Fees Due

2. Commercial broadcaster:
  (a) Simultaneous Internet retransmissions of over-the-air AM or FM radio broadcasts. 0.07 cents 9% of Performance Fees Due
  (b) All other Internet transmissions. 0.14 cents 9% of Performance Fees Due

3. Non-CPB, Noncommercial Broadcaster:
  (a) Simultaneous Internet retransmissions of over-the-air AM or FM broadcasts. 0.02 cents 9% of Performance Fees Due
  (b) Other Internet transmissions, including up to two side channels of programming consistent with the public broadcasting mission of the station. 0.05 cents 9% of Performance Fees Due
  (c) Transmissions on any other side channels. 0.14 cents  

4. Business Establishment Service:
  For digital broadcast transmissions of sound recordings pursuant to 17 U.S.C. § 114(d)(1)(C)(iv) Statutorily Exempt 10% of Gross Proceeds
 

[an error occurred while processing this directive]

 

Reader feedback
"Music outside the mainstream will suffer..."

KING-FM has been a leader in Internet webcasting since the beginning. Our first webcast occurred in 1995. The latest Arbitron results show us as the 3rd most popular Internet stream in the world. Since KING-FM is a stand-alone station owned by three nonprofit arts groups we are proud of our success. Classical radio stations are failing in markets big and small. For many cities across the country an Internet radio station is the ONLY way for them to hear great classical music.

If this proposed rulemaking becomes law there is little doubt that KING-FM will have to seriously reconsider our online position. Our CD library numbers over 61,000 discs. We have a catalog of more than 28,000 different titles. With a library of that size the proposed rulemaking could become an unmanageable burden.

Easily 50% of our library is out of print. We play CDs from dozens and dozens of small labels, many of whom have folded and virtually none of them are members of the RIAA. How will small labels every get their product publicized if WE don't play them? Even more importantly, how will this music be heard if we can't play it?

KING-FM is not making ANY money on our Internet broadcasts. In fact, we are losing thousands of dollars each month. Our mission is to bring great music to the people. Eventually we would love to sell enough advertising to make some money for the three arts groups that own us, but that prospect seems many months away.

Our online broadcast mission has been driven by the belief that radio and even classical music are on the verge of great change. Our online presence was seen as an answer to the new electronic age. We consider ourselves an advocate for the arts, an advocate for music that traditional broadcasting has chosen to ignore. Now that the commercial CD industry has all but abandoned the traditional classical arts and performers our role of advocate has become even more urgent.

Let there be no mistake about this: if this rulemaking becomes law, all who speak for music outside the mainstream will suffer. This will include public and classical music broadcasters, local arts groups and performers, and the public at large.

  Bryan Lowe, Internet Operations
KING FM and KING.ORG

Editor response: This is where the "per performance" rate (as opposed to paying the RIAA based upon revenues) works in the webcasters' favor. Perhaps this is of little consolation, but the fact that Classical musical works are almost always significantly longer than the Pop/Rock 3:30 standard, you'll average far fewer "performances" per hour. In an hour on KING.org, it's feasible that you may only play four pieces. Compared with an Oldies station that may squeeze 16 songs in an hour, if both stations have the same audience size, you'd pay just 25% the royalty. -- PM


"Look for small labels not part of the 'Evil Empire'..."

We know the solution.

Unfortunately, most of us have learned to live off the charts and not look for new artists ourselves. The fact is, if we look for small labels not part of the "Evil Empire," we will eventually develop playlists of music that people like, and gratful artists who now can make the same dollars (as) Faith Hill and Garth Brooks.

Artists have more to lose then the record companies. We have all seen how fickle the public is. "Off the charts and out of sight." The truth is, they need us more than we need them...(The labels) can't afford to catalog people who don't sell. Companies are virtually all publicly traded. The moment their stock starts to slip, there will be a sudden change in their attitude...

  Bill Taylor, Owner
KQSS/Miami, AZ


"Anti-competitive practices.."

Now, doesn't this sound like the kind of disguised anti-competitive practices that Microsoft has been sued for for the past few years now?

If my assumption is accurate, can anyone from RAIN explain to us why none of the supposedly "broadcasters' representation" launched a motion of their own against the monopolistic giants forming the RIAA?

  Deep background only


"We can beat this!.."

Let's FLOOD the USCO with comments! Enlist help from listeners, send an email a day...

If we stand together as one powerful group we can beat this!

  Mike Shannon, President
Good Time Oldies Radio .COM
 


Have an opinion? Drop us a note! (Or, to use your own e-mail software, click here.)

  Your e-mail address:
  Your name (if not obvious from your e-mail address):
    Kurt, this is deep background -- don't quote me!

        Thanks!

 


"The whole point of this legislation..."

This recommendation by CARP is outrageous! We are one of the pioneers in Internet radio and have been broadcasting niche programming, mainly independent Gospel artists, for over five years and have never made a nickel off this...

With the exception of the Classic Country channel, 95% of the artists featured are not on any record label...

I did some quick math under the new recommendations and I discovered that we would have to pay over five thousand dollars a month to the recording industry for music we don't even play! The artists featured on www.sunlite-radio.com would never see any of this money, so I don't believe we are defrauding anyone in this regard...

If I have to pay it or be sued, we will then be "forced off the air." I doubt if commercial radio will pay an additional seven cents per performance either. What this will do is destroy all Internet music streaming except for the big players like AOL/Time Warner, Microsoft, etc. that can afford to cut deals with the recording industry. But then, this is the whole point of this legislation isn't it?

In the beginning, Internet radio looked like a wonderful venue for promoting indie artists to an audience that would never hear their work on commercial radio, such as it is...I hate to see this industry destroyed...

  Allan Winters, President
Sunlite Broadcasting

Editor response: Again, the "per performance" rate will work in your favor Allan. The RIAA cannot (legally) collect royalties on copyrights which they do not own. Keep in mind the the government, as part of the Napster litigation, may soon investigate the possibility of major labels' abuse of copyrights (such as trying to collect for copyrights they don't even own). So if the vast majority of music you play is not on a major label, your liability to the RIAA will be much smaller. -- PM


"They will kill an industry..."

This is where the words "outrageous thinking" become the only answer to give to the RIAA and to the panel. What more harm could they do?

They will kill an industry and close the door on a revenue source that they need.

  C.Gelini


"Anywhere near these fees..."

This has got to be appealed -- and if the NAB won't do it, who will? AOL/Spinner?..

BTW - for those sites that already "made their deals with the devil", I guarantee that they are not paying anywhere near these fees. I am just stunned when I work these numbers. This just can't be right.

More food for thought...What about the sites that syndicate our content (i.e. Windows Media) that are responsible for a majority of their traffic. Windows Media's revenue depends on the rebroadcast of other stations content. Do they pay the royalty or do we, or both?

This will also completely kill the syndication model.

  Val Starr
Internet Radio Inc.

"NAFTA's Chapter 11..."

Here's a way we could fight back: NAFTA's "Chapter 11." On a recent "Frontline" show, they explained how companies are suing NAFTA countries on the basis of Chapter 11, which says something like: "if a country creates regulation that prevents fair marketability, then the country can be sued."

For example, if a US government regulation suddenly prevents a Canadian company from selling a product (which previously they could), then the Canadian company can sue the U.S.

So, a "solution" might be to relocate the web broadcasting centers out of the U.S., and when the regulations hit, sue the U.S...

  Deep background only
 

We'll send you a brief daily summary of each day's stories with a clickable link to the RAIN home page.
 
 
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You can click here to visit the entire January Vendor Guide, or navigate by vendor category with the links here.


  Feb. 20-24, 2002 Gavin Seminar: San Francisco, CA
  Feb. 21-23, 2002 R&R Talk Radio Seminar: Washington, DC
  Feb. 27-Mar. 3, 2002 Canadian Music Week 2002: Toronto, Ont., CA
Mar. 1-3, 2002 ConXis: Conference and Expo for Internet Streaming: Rosemont, IL
  Mar. 14, 2002 16th Annual Bayliss Radio Roast: New York, NY
  Apr. 5-8, 2002 Broadcast Education Association 2002: Las Vegas, NV
  Apr. 6-11, 2002 NAB 2002: Las Vegas, NV
  Apr. 23-26, 2002 Streaming Media West 2002: Los Angeles, CA
 
Are you in or out?
RAIN Vendor Guide (January 2002)
If you'd like to look for a law firm, e-commerce partner, research firm, or NTR revenue opportunity, click here to revisit last week's special "RAIN Vendor Guide" issue!

Ad insertion
Audio processing
Automation systems
Banner ad management

Conferences
Consultants
Content providers
Custom music channels
Custom talk channels
Design firms

Domain name registrars
E-commerce partners
E-mail management
Full-service providers
Internet radio devices
Law firms

Loyalty programs
Networks/Portals
NTR revenue opportunities
PR firms
Production elements

Promotion (artists & records)
Publications

Rep firms
Research and ratings
Sales consulting
Spot sales
Streaming audio formats
Streaming audio software
Streaming providers
Streaming quality metrics
Website design and maintenance
Website features


(Note: If you are a vendor and would like to purchase a listing in this guide, please call us at 1-312-527-3879 or send an e-mail here.)

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