BY PAUL MALONEY Attorney David Oxenford told RAIN that though it appears
broadcasters got a break on the CARP webcasting rates, when it comes
to the Internet-only webcasters, "The RIAA is the clear winner."
Oxenford (pictured right) is a partner with the firm Shaw Pittman,
which represents the International
Webcasting Association.
The RIAA is the Record Industry Association of America, the
industry group that represents the major record labels, who hold
the vast majority of performance copyrights on musical works.
"They (the RIAA) were asking for about a third of a
cent per song per listener," Oxenford told RAIN yesterday
shortly after the rates were made public. "They got almost
half that."
The Digital Media Association (DiMA)
had offered to pay copyright holders 0.15 cents per listener per
hour. Instead, they'll pay nearly that rate per
song, should the Copyright Office honor the CARP recommendation
(of 0.14 cents "per performance," or 14/100ths of a penny
for every song streamed multiplied by the number of listeners).
Broadcasters, however, will only pay 0.07 cents per listener
per song to retransmit their over-the-air signal on the Internet.
Notice that CARP also gave noncommercial stations the break for
which many had been lobbying: 0.02 cents for broadcast retransmissions,
and 0.05 for "Internet-only" or two or less "side
channels."
Example: Say WLUP-FM/Chicago
averages ten songs per hour. Ten songs multiplied by 24 hours per
day, 365 days per year, times the
rate of $0.0007 (remember, the rate is listed in "cents"),
yields an annual average "per listener" cost of $61.32.
If an average of 1000 people are listening to The Loop on the Internet
at any given moment, this will cost the station over $61,000 for
the year.
If it's reasonable to assume that an FM broadcaster like
WLUP can sell ads at a rate that boils down to about one cent per
listener, just one ad per hour ($0.01 x 24 x 365) should cover the
royalty bill.
A pure webcaster like the AOL-owned multicasterSpinner
faces a much steeper charge. Playing next to no ads, they'll fit
closer to 14 songs in an hour, for which they'll pay a rate double
that of broadcasters. In fact, in a year they'll end up paying $171.70
per listener, assuming these numbers. With current ad rates (we
assume) most likely lower than a those of a major market FM, it's
clear to see that it will take a quantum
leap of an increase in the business fortunes of webcasters
to handle these charges.
This is not to mention the fact that nothing from yesterday's
announcement indicates there's any change in the plan to make these
fees retroactive to October
1998 -- when it was decided that webcasters would have to pay "performance"
copyright fees. It's still unclear how reasonable it will be to
expect webcasters to be able to produce three and a half years of
accurate streaming logs the RIAA will need to figure out a bill.
"We are pleased that the arbitration panel has recommended
royalty rates for Internet radio broadcasting, and that its recommendation
is much closer to the royalty rate proposed by the webcast industry
than was proposed by the recording industry," DiMA executive
director Jonathan Potter (pictured
left) said in statement yesterday. "We are extremely disappointed,
however, that the Panel's proposed rate is not significantly lower,
as a lower rate would more accurately reflect the marketplace for
music performance rights and the business environment of the webcast
industry."
In fact, it was the hope of many webcasters that the fee
CARP recommended would have been based upon a percentage of the
webcasters revenue. That way, the industry could grow, and the record
industry could make money right along with it (more revenues for
webcasters, higher webcasting fees).
But Mr. Oxenford told RAIN that sometime last month it had
become clear that the arbitration panel had decided it would
indeed base the fee on "per performance" rate (except
for the "Business establishment service").
"We would have preferred a higher rate," RIAA
president Hilary Rosen (right) told the press. "But in setting
a rate that is about 10 times that proposed by the Webcasters, the
panel clearly concluded that the Webcasters' proposal was unreasonably
low and not credible."
The minimum fee per license has been set at $500. Mr. Oxenford
also said that there is indeed an appeal
procedure in place for official participants of the CARP
process to voice objections to the rate recommendations before an
official decision is made. Appeals after that time would have to
go through a federal court.
Another issue contended by webcasters and the record industry
is that of "listener influence" or "personalization"
of streams, and at what rates they'll be covered. Webcasters insist
these streams -- in
which through listener input the selection of songs is affected,
but not so much as an "on-demand" service -- should fall
under the statutory rates.
But copyright holders believe higher rates should be paid
for these types of services. And indeed, several services have made
separate agreements with record labels to offer these services and
protect themselves from unexpected charges and legal liability.
Yesterday's release did not deal with these issues of "interactivity."
CARP is the Copyright Arbitration Royalty
Panel, the body that was appointed to recommend a copyright
royalty rate for music streamed on the Internet to the U.S. Copyright
Office. Yesterday CARP revealed the first half of their conclusions,
in the form of a document called "Schedule A." This document
lists the rates that, if adopted by the Librarian of Congress in
May, will be what webcasters must pay (according to the Statutory
License) to recording companies to use their music.
Reuters reports that the rates would not go into effect
until approved, and will only last until the end of the year, but
would serve as a benchmark for later negotiations.
The table below was taken from "Schedule A," on
the US Copyright Office site here.
It lists the basic fees. A "Schedule B," to be released
soon (RAIN hears Monday), promises to clarify definitions
and provisions for the statutory license.
"Ephemeral" recordings, you may remember, are backup
or "cached" copies of the same song (used to facilitate
streaming, etc.). We're assuming this means services using ephemeral
recordings will pay nine percent more on top of their fees for this
right.
Type of DMCA - Compliant
Service
Performance Fee (per
performance)
Ephemeral License Fee
1. Webcaster:
(a) Simultaneous Internet retransmissions of over-the-air
AM or FM radio broadcasts.
0.07 cents
9% of Performance Fees Due
(b) All other Internet transmissions.
0.14 cents
9% of Performance Fees Due
2. Commercial broadcaster:
(a) Simultaneous Internet retransmissions of over-the-air
AM or FM radio broadcasts.
0.07 cents
9% of Performance Fees Due
(b) All other Internet transmissions.
0.14 cents
9% of Performance Fees Due
3. Non-CPB, Noncommercial Broadcaster:
(a) Simultaneous Internet retransmissions of over-the-air
AM or FM broadcasts.
0.02 cents
9% of Performance Fees Due
(b) Other Internet transmissions, including up
to two side channels of programming consistent with the public
broadcasting mission of the station.
0.05 cents
9% of Performance Fees Due
(c) Transmissions on any other side channels.
0.14 cents
4. Business Establishment Service:
For digital broadcast transmissions of sound recordings
pursuant to 17 U.S.C. § 114(d)(1)(C)(iv)
Statutorily Exempt
10% of Gross Proceeds
[an error occurred while processing this directive]
"Music
outside the mainstream will suffer..."
KING-FM has been a leader in Internet webcasting since the
beginning. Our first webcast occurred in 1995. The latest Arbitron
results show us as the 3rd most popular Internet stream in the world.
Since KING-FM is a stand-alone
station owned by three nonprofit arts groups we are proud of our success.
Classical radio stations are failing in markets big and small. For
many
cities across the country an Internet radio station is the ONLY way
for them to hear great classical music.
If this proposed rulemaking becomes law there is little doubt
that KING-FM will have to seriously reconsider
our online position. Our CD library numbers over 61,000 discs. We
have a catalog of more than 28,000 different titles. With a library
of that size the proposed rulemaking could become an unmanageable
burden.
Easily 50% of our library is out of print. We play CDs from
dozens and dozens of small labels, many of whom have folded and virtually
none of them are members of the RIAA. How will small labels every
get their product publicized if WE don't play them? Even more importantly,
how will this music be heard if we can't play it?
KING-FM is not making ANY money on our Internet broadcasts.
In fact, we are losing thousands of dollars each month. Our mission
is to bring great music to the people. Eventually we would love to
sell enough advertising to make some money for the three arts groups
that own us, but that prospect seems many months away.
Our online broadcast mission has been driven by the belief
that radio and even classical music are on the verge of great change.
Our online presence was seen as an answer to the new electronic age.
We consider ourselves an advocate for the arts, an advocate for music
that traditional broadcasting has chosen to ignore. Now that the commercial
CD industry has all but abandoned the traditional classical arts and
performers our role of advocate has become even more urgent.
Let there be no mistake about this: if this rulemaking becomes
law, all who speak for music outside the mainstream will suffer. This
will include public and classical music broadcasters, local arts groups
and performers, and the public at large.
Bryan Lowe, Internet Operations KING FM and KING.ORG
Editor response: This is where the "per performance"
rate (as opposed to paying the RIAA based upon revenues) works
in the webcasters' favor. Perhaps this is of little consolation,
but the fact that Classical musical works are almost always
significantly longer than the Pop/Rock 3:30 standard, you'll
average far fewer "performances" per hour. In an hour
on KING.org, it's feasible that you may only play four pieces.
Compared with an Oldies station that may squeeze 16 songs in
an hour, if both stations have the same audience size, you'd
pay just 25% the royalty. -- PM
"Look
for small labels not part of the 'Evil Empire'..."
We know the solution.
Unfortunately, most of us have learned to live off the charts
and not look for new artists ourselves. The fact is, if we look for
small labels not part of the "Evil Empire," we will eventually develop
playlists of music that people like, and gratful artists who now can
make the same dollars (as) Faith Hill and Garth Brooks.
Artists have more to lose then the record companies. We have
all seen how fickle the public is. "Off the charts and out of
sight." The truth is, they need us more than we need them...(The
labels) can't afford to catalog people who don't sell. Companies are
virtually all publicly traded. The moment their stock starts to slip,
there will be a sudden change in their attitude...
Bill Taylor, Owner
KQSS/Miami, AZ
"Anti-competitive
practices.."
Now, doesn't this sound like the kind of disguised anti-competitive
practices that Microsoft has been sued for for the past few years
now?
If my assumption is accurate, can anyone from RAIN
explain to us why none of the supposedly "broadcasters' representation"
launched a motion of their own against the monopolistic giants forming
the RIAA?
Deep background only
"We
can beat this!.."
Let's FLOOD the USCO with comments! Enlist help from listeners,
send an email a day...
If we stand together as one powerful group we can beat this!
Mike Shannon, President
Good Time Oldies Radio .COM
"The
whole point of this legislation..."
This recommendation by CARP is outrageous! We are one of the
pioneers in Internet radio and have been broadcasting niche
programming, mainly independent Gospel artists, for over five years
and have never made a nickel off this...
With the exception of the Classic Country channel, 95% of
the artists featured are not on any record label...
I did some quick math under the new recommendations and I
discovered that we would have to pay over
five thousand dollars a month to the recording industry
for music we don't even play! The artists featured on www.sunlite-radio.com
would never see any of this money, so I don't believe we are defrauding
anyone in this regard...
If I have to pay it or be sued, we will then be "forced off
the air." I doubt if commercial radio will pay an additional seven
cents per performance either. What this will do is destroy all Internet
music streaming except for the big players like AOL/Time Warner, Microsoft,
etc. that can afford to cut deals with the recording industry. But
then, this is the whole point of this legislation isn't it?
In the beginning, Internet radio looked like a wonderful venue
for promoting indie artists to an audience that would never hear their
work on commercial radio, such as it is...I hate to see this industry
destroyed...
Allan Winters, President
Sunlite Broadcasting
Editor response: Again, the "per performance"
rate will work in your favor Allan. The RIAA cannot (legally)
collect royalties on copyrights which they do not own. Keep
in mind the the government, as part of the Napster litigation,
may soon investigate the possibility of major labels' abuse
of copyrights (such as trying to collect for copyrights they
don't even own). So if the vast majority of music you play is
not on a major label, your liability to the RIAA will be much
smaller. -- PM
"They
will kill an industry..."
This is where the words "outrageous thinking" become
the only answer to give to the RIAA and to the panel. What more harm
could they do?
They will kill an industry and close the door on a revenue
source that they need.
C.Gelini
"Anywhere
near these fees..."
This has got to be appealed -- and if the NAB won't do it,
who will? AOL/Spinner?..
BTW - for those sites that already "made their deals with
the devil", I guarantee that they are not paying anywhere near these
fees. I am just stunned when I work these numbers. This just can't
be right.
More food for thought...What about the sites that syndicate
our content (i.e. Windows Media) that are responsible for a majority
of their traffic. Windows Media's revenue depends on the rebroadcast
of other stations content. Do they pay the royalty or do we, or both?
This will also completely kill the syndication model.
Val Starr
Internet Radio Inc.
"NAFTA's
Chapter 11..."
Here's a way we could fight back: NAFTA's "Chapter 11."
On a recent "Frontline" show, they explained how companies
are
suing NAFTA countries on the basis of Chapter 11, which says something
like: "if a country creates regulation that prevents fair marketability,
then the country can be sued."
For example, if a US government regulation suddenly prevents
a Canadian company from selling a product (which previously they could),
then the Canadian company can sue the U.S.
So, a "solution" might be to relocate the web broadcasting
centers out of the U.S., and when the regulations hit, sue the U.S...
Deep background only
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