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"The Future of
Radio" series
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"Net radio frontier:
Ad sales" series
1 | 2
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| 5

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BY PAUL MALONEY
Internet radio listening showed significant growth in January's
Webcast
Metrics Internet radio ratings over December,
according to the report released yesterday.
Webcast Metrics' Top 20 highest-rated webcasters gained
an 18% aggregate "Average Quarter Hour" (AQH)
last month. Electronic/Dance-formatted DigitallyImported
Radio held the top slot, followed by RAIN's multi-format
AccuRadio,
multi-format RadioIO,
progressive talk broadcast network AirAmerica,
and multi-format EnergyRadio.
These gains should be tempered by the fact that
December was a "holiday" month.
Webcasters have consistently found that the bulk of their
listening takes place in the office during
regular work hours. There were 21 weekdays in January
-- and while some webcasters
that feature holiday music see listening growth in December, listening
traditionally suffers because of irregular holiday work schedules
(even though December had 22 weekdays).
See RAIN's coverage of the Webcast Metrics ratings for December
2004 here.
Additionally, AccuRadio's 36% AQH
gain was over a month in which a significant amount of
AccuRadio listening data
was not received by Webcast Metrics in time for the report. As a
result, AccuRadio’s December listening estimates were significantly
underreported.
However, AirAmerica's online AQH jumped
32% in December, and hit music radio WolfFM's
AQH leapt an amazing 72%, with
a "cumulative audience" (cume) gain of 36%, after remaining
generally flat since Webcast Metric's first report, for October
2004 (in RAIN here).
Also of note, multi-format ChoiceRadio
debuted at #12, with a cume (19,516) less
than 25% that of other stations with similar AQH! Jazz
artist Dave Koz's RadioKoz
service also debuted in the Top 20 this month.
By comparison, both Yahoo! LAUNCHcast (now Yahoo! Music)
and Radio@AOL have weekly cumes
of slightly more than 2,000,000
listeners; LAUNCHcast's Mon-Sun 6A-12M AQH is 167,200
while AOL's is 103,300.
For comparison purposes, RAIN's coverage of the Arbitron/comScore
Internet radio ratings, which measure weekly listening of the industry's
biggest webcasters (Yahoo! Music, Radio@AOL, and WindowsMedia),
is here.

Top 20 Stations (January '05) |
| Rank |
Station |
Name
(Format) |
Monthly Cume
(M-Su 12M-12M) |
AQH
6a-12M |
| 1 |

|
DigitallyImported
Radio
(Electronic/Dance) |
n/a |
19,554 |
| 2 |
 |
AccuRadio
(Multiple formats) |
784,649 |
11,874 |
| 3 |
 |
RadioIO
(Multiple formats) |
254,159 |
5,654 |
| 4 |
 |
AirAmerica
Radio
(Political talk) |
226,186 |
3,420 |
| 5 |
 |
EnergyRadio.fm
(Multiple formats) |
210,547 |
2,226 |
| 6 |
 |
Wolf
FM
(Hits radio) |
85,913 |
2,198 |
| 7 |
 |
BoomerRadio
(Multiple formats) |
74,916 |
1,989 |
| 8 |
 |
Beethoven.com
(Classical) |
96,810 |
1,782 |
| 9 |
 |
3WK
Underground
(Alternative rock) |
82,283 |
1,547 |
| 10 |
 |
90s
FM
(90s Hits) |
86,358 |
1,161 |
| 11 |
 |
ClubFM
Radio
(Dance) |
89,430 |
786 |
| 12 |
 |
Choice
Radio
(Multiple formats)
|
19,516 |
737 |
| 13 |
 |
80sFM.com
(1980s Pop) |
81,447 |
729 |
| 14 |
 |
Howlin'
Oldies
(Classic Rock/Soul) |
15,946 |
601 |
| 15 |
 |
MVYRadio.com
(Adult Alternative) |
23,246 |
398 |
| 16 |
 |
Club977.com*
(80s Hits) |
16,169 |
384 |
| 17 |
 |
Country
Gold 56k
(Classic Country) |
22,058 |
330 |
| 18 |
 |
80s.fm
(80s Hits) |
24,786 |
324 |
| 19 |
 |
RadioKoz
(Smooth Jazz) |
8,164 |
201 |
| 20 |
 |
GotRadio**
(Multiple formats) |
14,863 |
183 |
|
* Only
Club977's WindowsMedia streams were measured
** Some listening data not reported
for GotRadio
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See RAIN's coverage of the Webcast Metrics ratings for December
2004 here. |
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| RAIN is brought to you
today by: |
 |
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From
Silicon.com: "Hello, radio Moto...
"Motorola previewed a new service on Monday that will
use mobile phones to make Internet radio
portable. The company's new iRadio
technology, demonstrated at the Demo
conference in Scottsdale, Arizona, tweaks existing hardware
and services to make the music streams offered by sites such as
Yahoo! Music
and AOL Music
ready for on-the-go listening...
"A PC set up with iRadio software will automatically
record selected Internet music streams onto the phone
whenever it's connected to the PC. The software can also download
songs purchased
from participating online stores... You can listen to them over
headphones straight from the phone or through
a car stereo equipped with Motorola's new iRadio Bluetooth
adapter [screenshot at left] for wireless connectivity...
"Mike Gaumond, vice president of media solutions for
Motorola,
said the main idea behind iRadio is to piggyback on technology
people are already familiar with, instead of requiring
them to adopt expensive new gadgets and services...
"For iRadio, Motorola is forging alliances with most
popular streaming music sites and has already worked
out some of
the thornier issues surrounding copyrights.
Streaming music stored on your phone will only play once; songs
you own are unlimited.
"Motorola plans to start a trial version of iRadio
in a few months, with iRadio-compatible devices, software and services
set to arrive in the final quarter of 2005."
Read this entire Silicon.com article online here.
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From the San Jose Mercury News' SiliconValley.com:
"So what about that dream of the perfect 'digital living room,'
where you can access TV, Internet, radio,
music, video -- all things digital, all the time? What
happened to the nirvana of being able to listen to great
music, from the Internet, over your home stereo -- or
of being able to record great movies and transfer them
to your PC or TV at whim? And all by pushing a button.
"That dream hasn't been realized yet, but scores
of venture capitalists in Silicon Valley are investing
money in a quest to get there soon.
"They're pouring money into companies such as Emeryville's
Orb Networks
and San Mateo's Sling
Media, whose technology platforms seek to allow people to
wirelessly transfer data -- such as video and music -- to any device
inside or outside the home.
"They're also backing technologies that will work with
such platforms. Those include chipset companies such as Mountain
View's Video54,
which provides a more reliable WiFi network for video transfers
within a home, and companies like 2Wire
and Arroyo,
which make the multimedia
routers and servers for content coming into the house...
"The valley's secret sauce, experts say, is its ability
to invent sophisticated chips, software and services that the incumbents
simply can't...
"Some venture capitalists concede that it's tough to
make money in the digital consumer sector, but the geek trait of
many VCs draws them anyway...
"Last year, venture capitalists pumped
$538 million into digital consumer technologies -- multimedia
networking software, display technologies, consumer electronics
and home software start-ups -- with 60% to 70% of that focused on
the home, estimates VentureOne,
a VC research group. That's the most since 2001, when VCS poured
$829.9 million into such startups
"The consumer market is driving growth... now that people
are moving beyond the PC and buying cell phones, better TV sets,
digital video recorders and other devices and hooking them up in
the home."
Read this entire SiliconValley.com article here.
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