|
|
 |
|
|
 |
| Which
vendors are still active
in the Internet radio space? Our new "RAIN Vendor
Guide" will reveal the companies that have at
least a limited marketing budget and want your business
in 2002! |
|
From The Wall Street Journal: "Some analysts caution against
comparing satellite radio with DirectTV. DirectTV had clear
appeal for cable TV viewers, especially among sports fans seeking
more games. But there is 'no similarly identifiable market' for satellite
radio, says Deutsche Banc Alex. Brown analyst Karim Zia...
"The near-term risk facing both companies, analysts say,
is finding enough subscribers so they can raise the financing they
will need. Both XM and
Sirius chew up about
$1 million in cash every day, according to Ladenburg, Thalman
& Co...
"Lehman Brothers analyst William Kidd reckons that XM
needs 4.3 million customers and Sirius needs 3.4 million customers.
He also says his forecasts include a 'modest decline' in the cost
of the radio plus a $1.50 rise in the monthly subscription fee. He
figures XM will
need another $470 million by 2005 and Sirius will need an additional
$460 million...
"In the end, Mr. (Leo) Kivijarv of Veronis Suhler expects
only one satellite radio company will survive, though he says its
premature to project who wins.
"But the history of satellite TV might prove instructive:
DirectTV's rival, Echostar Communications, launched in March 1996,
nearly two years after DirectTV. After several years of intense competition,
Echostar now seeks to take over DirectTV..."
Pick up a copy of today's Wall Street Journal to read
the entire article, or click here
(registration required). |
| |
|
[an error occurred while processing this directive]
|
| |
|
BY PAUL MALONEY
Loudeye Technologies will provide streaming ad-insertion
for Internet radio provider Radio
Free Virgin, with a new deal announced
today.
The agreement will make Loudeye
exclusive ad-insertion technology provider and ad sales for Richard
Branson-backed multichannel webcaster. Radio Free Virgin streams
over 40 musical genre-based channels through their unique player
software.
According to a Loudeye press release, their ad technology
will give advertisers various tools like ad verification, reporting,
and
coordinated audio and visual promotions like coupons and associated
product information.
The Loudeye company, built up over the past few years by
acquisitions of DiscoverMusic, OnAir, the Dial, and Activate (now
a subsidiary), offers an array of technology-based music related
tools like customized programming, music samples, digital rights
management -- in addition to ad-insertion.
|
| |
| |
|
|
| |
|
BY PAUL MALONEY
Ad-insertion firm Hiwire has announced a series of ad-rep
deals with a group of leading streaming media outlets. With
these agreements (and largely due to Hiwire's exclusive deal with
broadcast giant Clear Channel), Hiwire says they now have a "one
billion-plus" annual ad inventory.
The deals will make Hiwire
an advertising sales representative for Live365.com,
StreamAudio, SurferNETWORK,
and Beethoven.com.
"As our audience grows in unduplicated reach and quality
we are able to create more meaningful packages for current and new
advertisers," Hiwire VP/Ad Sales Bob Nagengast said in a press release.
"Our new partners and recently expanded sales team shows advertisers
real value and benefits."
The agreements make Hiwire ad reps only and do not involve Hiwire
ad-insertion technology. Interestingly, StreamAudio and SurferNETWORK
are both actually competitors of Hiwire in the ad-insertion space.
|
| |
 |
| |
From Time: "Satellite radio promises 100 static-free
stations. To hear for myself, I jumped into a Caddy and took it on
a road test...
"The first thing to get used to with XM is all the new
channels...About half an hour into our trip, I find an alternative-rock
station
that I can groove to. It's called Fred, and it plays songs by Erasure,
The Cure, Social Distortion...
"One standout is a nifty talk channel called Buzz XM.
Some of XM's homegrown channels sound as canned as the stuff my dentist
plays. But the Buzz culls its content from lively AM and FM stations
around the country. I especially liked 'Food Talk' with host Melinda
Lee in Los Angeles.
"Unfortunately, even with 100 channels to choose from,
there were times when nothing good was on. I like acoustic rock and
world music, for example, but XM's offerings in these
genres often bored me to tears. Although reception was good on highways
and in cities -- thanks to a network of repeater antennas -- a trip
to the Catskills took us through several dead patches. And, not surprisingly,
there's no reception in tunnels and parking garages. Still, even with
its flaws, XM is off to a great start."
Pick up the latest issue of Time to read the full article,
or click
here.
 |
| Feb. 7-10, 2002 |
RAB
2002: Orlando, FL |
| Feb. 20-24, 2002 |
Gavin
Seminar: San Francisco, CA |
| Feb. 21-23, 2002 |
R&R
Talk Radio Seminar: Washington, DC |
| Mar. 1-3, 2002 |
ConXis:
Conference and Expo for Internet Streaming: Rosemont,
IL |
| Mar. 14, 2002 |
16th
Annual Bayliss Radio Roast: New York, NY |
| Apr. 5-8, 2002 |
Broadcast
Education Association 2002: Las Vegas, NV |
|
| |
|
| |
|
|
|
|
