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From the San
Francisco Chronicle: "Corporate America spent 2.1
percent of its total advertising dollars on Web banner ads last
year, indicating that the Internet is gaining steam as an ad  medium
despite its inherent limitations.
"Some $1.9 billion was spent on Web banners in 1999, an
85.9 percent increase from 1998, when just 1.3 percent of ad dollars
were devoted to banner ads, according to Competitive Media Reporting,
a New York media research firm.
"Across all media, cash-flush companies from dot-com startups
to blue chips pushed ad spending up 10.3 percent last year to a record
$87.5 billion. Network television attracted the most ad dollars, $18
billion or 20.6 percent of the total. Local and regional  newspapers
came in second, with $17.6 billion, or 20.2 percent...
"Banner ads are the small promotional boxes that appear at the
top of Web pages. Their tiny size limits their visual impact
and the amount of information they can convey...
"Banners account for about 55 percent of the dollars spent on
Web marketing, according to the Internet
Advertising Bureau, a trade association. Sponsorships account
for 27 percent and interstitials, which are full-page, interactive
ads, accounted for 4 percent..."
Read the full story in the San Francisco Chronicle here.
(And note that this is essentially before audio ads begin running.)
From Radio Business Report: "BMI to launch Internet-based
reporting system: Beginning this month, BMI is  rolling
out it new Electronic Music Reporting (EMR) system, which allows reporting
stations to use their existing digital automation systems’ playlist
management software to upload reports directly to BMI over the net.
"Stations have long complained about the time and effort of generating,
checking and mailing the logs on paper. EMR will be made available
to all BMI reporting stations by Q2.
Read Radio Business Report here.
From the Cleveland Plain Dealer: "First came the Buzzard
-- now comes the Crow. The new bird in town  partly
answers the often-asked question of what programming guru John
Gorman has been up to since he left Cleveland radio, or radio
began to leave him.
"Gorman is the guy who programmed WMMS-FM/100.7 in its years
of dominance as "the Buzzard," from 1973 to 1986. He also engineered
its short-lived, well-remembered modern-rock revival in the mid-1990s,
then gave WMJI-FM/105.7 the oldies format that made it the market’s
top station in the state in terms of advertising billing.
"Now, instead of programming a radio station, Gorman is programming
for the World Wide Web. His new venture, Radio Crow International,
is an Internet portal linking users to about 1,000 carefully selected
audio and video sites from around the world. A version aimed beyond
the Cleveland market will  be
launched soon.
"The locally tailored startup can be reached at www.cleveradio.com
Click it and you’re greeted by the raffish Crow mascot and a big red
radio whose flashing dial highlights a few of the formats, from alternative
rock and big band to news and foreign-language programming...
"The fun-to-use free site, updated daily, offers the ability
to download 14 media players, to button-push like a car radio between
genres and links, and to access a virtual clinic from Gorman on the
state of radio today..."
 The
story from last weekend's Cleveland Plain Dealer is here,
although when I looked at it, the link to page 2 of the story was
broken.
One of the most interesting parts of the site is a long and
comprehensive historical essay reflecting, I assume, Gorman's views
on state of radio today.
"Consolidation in an atmosphere of limited resources," the
essay says, "results in mediocrity. With fewer corporate giants
controlling American media, programming decisions are being dictated
corporately by financial managers...
"Attention
to detail? You must be kidding. When one slashes operating costs,
inferior goods and services are created. A virtual monopoly makes
quality control irrelevant. It is not surprising that overall radio
listening has dropped 35% in just three years!"
Although I don't believe that "35%" statistic is technically
correct, the essay is a combination of an interesting radio history
lesson and a fascinating diatribe.
Also included is a great chart showing how the consolidation has collapsed
eighty broadcast groups into two.
The essay is here.
The chart, as seen in a thumbnail above, is here.
Gorman's site's essay concludes, "The Internet has liberated
one from being limited to the standard fare of the local radio band.
Now, one can listen to hundreds of formats, both commercial and commercial-free,
from all over the world. It's the reason you're reading this."
(Want to recommend a station as RAIN's
next Internet Radio Site of the Day? Use the feedback form
here.)
| More
RAIN content coming
this weekend, including a "RAIN Viral Marketing
Contest, Phase Two" contest update. |
More
coming soon! Contribute your suggestions here.
(Suggestions already in the hopper include CableMusic.com, RadioWoodstock.com,
Nerve Radio, Radio Gogaga, and HotCountryHits.)
Miss an
issue?
Visit the RAIN News Archives here.
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You
can easily click through previous issues of RAIN
by using the blue arrows next to the issue date at the top
of the page. (This navigation element has been added retroactively
to all of March's issues.)
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If
you are a vendor and would like to know more about sponsoring
a button and link in this guide, please
call RAIN at 773-656-5878 or send an e-mail HERE.
The RAIN Vendor Guide is scheduled to
go "live" sometime in the next week or so. |
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Kurt.
don't forget that you used a one-pixel GIF after the "Research"
line for spacing purposes! |
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