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From Broadcasting
& Cable: "The FCC would have to abandon its low-power
FM plans under
a measure passed by the House Telecommunications Subcommittee yesterday.
While the bill, sponsored by Rep. Michael Oxley (R-Ohio), requires
the FCC to vacate its recent decision to create a low-power FM service,
the panel was amenable to a compromise from Rep. John Dingell (D-Mich.)
that would have allowed the FCC to offer a six-month trial service
in 10 cities and then evaluate whether it caused interference.
"Dingell withdrew his amendment, however, because he
did not have adequate support... [Subcommittee Chairman Billy] Tauzin
said it was important to move Oxley’s bill quickly to send a message
to the FCC that they are 'moving much too expeditiously.'
From Radio & Records: "After nearly seven hours of
grueling debate over other measures, the
House Commerce Subcommittee wasted little time yesterday in deciding
to send Mike Oxley's anti-LPFM 'Radio Preservation Act' to the full
House for consideration. To date, 154 co-sponsors have signed on to
the bill, a staggering sign of support for a bill introduced just
four months ago. The bill picked up even more support this week after
the FCC said it would begin LPFM license auctioning on Monday..."
Read the full story in Broadcasting & Cable here,
R&R's coverage here
(subscription requried), or check RBR for coverage
here. And
Radio Ink has an interview with the NAB's Eddie Fritts on
the topic here.

BY
KURT HANSON
Of the 290 webcasts streamed by streaming providers that agreed
to let Arbitron have access to the server logs required to produce
the December 1999 InfoStream webcast
ratings, Arbitron has released sufficient information to know the
"average persons" audience size of only two of those
webcasts.
Here's why: As you may have noticed, Arbitron has had a policy
to date of only releasing statistics on the top 25 stations
in each of two categories (Monthly Cume and "Time Spent Tuning").
But because you
need both statistics to calculate a station's audience size,
the stations that are strong enough to appear in both "top
25" lists are the only stations you can calculate an audience
size for.
In the November 1999 report, 13 stations made both lists, with
AQH audiene sizes ranging from a high of 200 listeners (ABC's "Tom
Joyner Show") to a low of 37 listeners (WJR/Detroit).
(Click here
to view table.)
At any rate, in the December 1999 report that was released
this week, only two stations made both top 25 lists. (See side-by-side
comparison of those two top-25 lists here.)
|
December
1999
AQH
ratings
|
Monthly
cume
|
Time
Spent Tuning
(hrs/mins)
|
Total
hours of listening
|
AQH*
|
| WPLJ |
28,800 |
3 |
39 |
105,120 |
188 |
| KQRS |
19,500 |
4 |
27 |
86,775 |
156 |
| *
= Total hours divided by the number of hours in December, assuming
an 18-hour broadcast day (6A-12M). (Multiply by .75 if you want
to assume a 24-hour day.) |
|
|
|
|
|
|
We don't know
precisely
what's been happening to the other 11 stations (or, come to think
of it, to the other 288 stations), but both WPLJ and KQRS
have
been gaining listeners over the past three months:
| WPLJ
webcast trends: |
Oct.
1999
|
Nov.
1999
|
Dec.
1999
|
| Monthly
cume |
21,500
|
23,500
|
28,800
|
| times
Time Spent Tuning (hours/month) |
4.08
|
3.62
|
3.65
|
| equals
Hours of
listening per month |
87,784
|
84,992
|
105,120
|
| divided
by
Days in
month |
31
|
30
|
31
|
| equals
Hours
of listening per day |
2,832
|
2,833
|
3,391
|
| |
====== |
====== |
====== |
| div.
by
Hours per
day (24-hour day) |
24
|
24
|
24
|
| equals
AQH (24-hour
day) |
118
|
118
|
141
|
| ...or... |
====== |
====== |
====== |
| div.
by
Hours per
day (18-hour day) |
18
|
18
|
18
|
| equals
AQH (18-hour
day) |
157
|
157
|
188
|
In WPLJ's
case, above, you can see that their cume is growing about 15% per
month while their TST has been holding fairly steady.
(Note that this chart also explains how I've derived an AQH audience
size estimate.)
| KQRS
webcast trends: |
Oct.
1999
|
Nov.
1999
|
Dec.
1999
|
| Monthly
cume |
19,200
|
17,200
|
19,500
|
| times
Time Spent Tuning (hours/month) |
2.67
|
3.88
|
4.45
|
| equals
Hours of
listening per month |
51,200
|
66,793
|
86,775
|
| divided
by
Days in
month |
31
|
30
|
31
|
| equals
Hours
of listening per day |
1,652
|
2,155
|
2,799
|
| |
====== |
====== |
====== |
| div.
by
Hours per
day (24-hour day) |
24
|
24
|
24
|
| equals
AQH (24-hour
day) |
69
|
90
|
117
|
| ...or... |
====== |
====== |
====== |
| div.
by
Hours per
day (18-hour day) |
18
|
18
|
18
|
| equals
AQH (18-hour
day) |
92
|
120
|
156
|
In KQRS's case, both cume and TST have been growing consistently
for the past two months.
(Realize, however, that in the traditional broadcasting world,
all of these are fairly small numbers. Even in the tiniest broadcast
markets (e.g., Whitehall, WI), Arbitron's traditional ratings reports
round to the nearest hundred persons, so almost all of these stations
would appear as "1"s on the P12+ page and zeros everywhere
else (i.e., within any demographic subgroup). By comparison, average
persons audiences sizes for successful stations in big markets run
as high as 100,000 people.)

Cume: Short for "cumulative audience." Counting
everybody once, no matter how long they listen.
Monthly cume: Total number of different people (or, technically,
in this case, I believe, different audio player ID #s) who listened
at least once during the month for at least a moment.
Time Spent Tuning: How many total hours during
the month the average person in a webcast's monthly cume spent
listening to that webcast.
Average persons: (Also known as "AQH persons"
or "Average Quarter Hour persons.") How many people
are listening at the average moment. (Thus, if you run
one commercial or one song at a random/average moment, this
statistic tells you about how many people will hear that commercial
or song.)
|
Although WPLJ
and KQRS both showed growth, many of the top stations in terms
of Monthly Cume from previous months showed declines this month. (See
chart here.)
We'll address that issue tomorrow and/or Monday in RAIN.

RAIN reader Ken Cuccinelli of UDO Entertainment, LLC
writes in to ask, "Kurt, how do Web-only
broadcasts fit in here?"
The answer is this: Only two Internet-only webcasters made
either of the top 25 lists -- ZDradio.com
and
93x.fm -- and they only made
the Monthly Cume list. Since all we know about their TST is that it
must have been less than 2:20, we can calculate that neither station
could have had more than 188 AQH listeners. (This is generously
assuming that all their listening occured during the 18-hour broadcast
day).
As for all the other Internet-only broadcasters that were in
the study (e.g., TheBroadcastWeb's
stations, eYada.com, etc.),
we know that their Monthly Cume must have been less than 19,500 and
their TST must have been less than 2:20. Therefore, their AQH audience
size -- at least in December -- could have been no more than
82 listeners per station.
This is true for all of the 240 webcasts -- Internet-only or otherwise
-- that didn't appear in either of the top 25 lists: They mathematically
could have been no more than 82 listeners at the average moment in
December.
"I
have some insight into the numbers that get reported to Arbitron..."
--
Stew Chapin, Activate.net |
March
23, 2000
4:08:42 PM
|
Kurt
-- Saw your article today re the latest Arb numbers. Running
like crazy today, no time for details, but...
With Activate the streamer for 15 of the top 26 stations on
that list, representing some 65% of the sum-of-cumes of those
top 26 (ie, not deduped for exclusive cume, etc, just adding
up the numbers in the column), I have some insight into the
numbers that get reported to Arbitron. So, in my best "Carnac
the Magnificent" prediction of the future, I predict that:
> The total cume in aggregate reported for Jan will be higher
-- cume for some of these stations, dramatically so
> The totals reported for Feb will be more mixed -- some
will be up, some will make Jan look like the old "good bounce"
and Feb slightly lower.
My point being, don't speculate too hard re a long-term trend
-- numbers don't support it. I won't break out specifics by
station, but the GMs of the stations we stream have access to
data that, while tabulated differently than Arbitron, give them
a pretty good indication.
With less certainty, I predict:
> Cume reporting will grow increasingly problematic --
possibly tending to underreport -- with Real's drop of the GUID
reporting in the logfiles, which helped identify unique users.
To the extent that logfiles capture only IP address, it becomes
real tricky to get a good fix on cume.
Gotta run, I'll check back later.
|
|
"Looking
forward to being able to look back..."
--
Scott Carty, KPLZ/KVI/KOMO/Seattle |
March
24, 2000
3:26:47 PM |
Following
Stew Chapin's comments...
Not every station is streaming yet. Many of those that are,
aren't giving their streams any solid promotion--especially
in comparison to the way we promote our dial positions--and
they're not yet reporting any numbers. Finally--as I proved
with a listener trying to "hear" our launch of KOMORadio.com
on Wednesday--a lot of listeners don't understand streaming
and they don't even have speakers connected to their computers
yet.
The numbers we see--as exciting as they are to help us all sound
like we know what we're talking about--are only scratching the
surface.
Using Activate's reporting (I just launched STAR1015.com, 570KVI.com
and KOMORadio.com with them this week) I have reason to believe
we'll all be pleasantly surprised within a year.
"Look forward to being able to look back." -- Scott Carty |
|
Contribute
YOUR feedback here.

If you'd like an easy-to-read set of tables of the Arbitron
InfoStream December 1999 results, they're now available for your
viewing here in RAIN. Click here for...
Top
25 stations in Monthly Cume
Top
25 stations in Time Spent Tuning
Side-by-side
comparison of the above two lists
Monthly
Cume trends
Time
Spent Tuning trends

Thanks very much to everyone who helped spread the word about
RAIN in Week #1 of the RAIN Viral Marketing
Contest. However, we didn't have a winner (see details here),
so we're going to add another prize to the RAIN Viral
Marketing Contest Prize Package and try again!

This week, you could win both the Sony Music Clip digital music
player (pictured below) and
a gorgeous Nextel i1000plus Internet-ready cell phone (pictured
at left)!
It's totally packed with features -- including the ability to give
you wireless Internet access when Nextel begins that service
in some markets next month (see full specs sheet here)...but
the best part, in my opinion, is this: It's got an integrated
speakerphone.
That means you can use it holding it halfway at arm's
length -- exactly
like Kirk, Spock, and McCoy used to hold their communicators!
("Scotty, I need warp power in ten minutes or we'll all dead.")
So, here once again are the rules: You're invited to recommend RAIN
to your friends and colleagues. If RAIN gets 100 new
"subscribers" this week (i.e., new readers who fill out
the "Enjoying reading RAIN?" form above), we'll give away
the entire prize package to one lucky winner (chosen randomly
from everyone who has sent out an e-mail recommendation to date).
If not, we'll roll over all the entries, add something more
to the prize package, and try again next week.
So think of a few people you know who would benefit from knowing
about RAIN -- co-workers, subordinates, friendly competitors,
clients, vendors, college friends -- and tell them about this fine
Web-based daily newsletter. And
win!
(Want to write an e-mail to a couple of colleagues right
now, but need help composing the e-mail? Click here
for some suggested language.)
If you've already recommended RAIN to your colleagues
(see list HERE to
make sure we've got your name), you really don't have
to recommend it to more people, because your name is already
in the hat. However, it would be nice if you did.
The deal on the cell phone is that when you buy it (and
sign up for service), we'll reimburse you for the cost of the
phone (which should be about $200). Or if you don't want to
do that, we'll buy you some other cool electronic item in that
price range instead.
And the 100 new subscribers have to be legitimate industry-related
people. (No stuffing the ballot box with 40 kids from your daughter's
5th grade class! Thank you.)
|
More
coming soon! Contribute your suggestions here.
(Suggestions already in the hopper include CableMusic.com, RadioWoodstock.com,
Nerve Radio, Radio Gogaga, and HotCountryHits.)
Miss an
issue?
Visit the RAIN News Archives here.

To
read RAIN's coverage of the release of the first, October
1999 InfoStream report, select from any of the following stories:
 |
Now
you can easily click through previous issues of RAIN
by using the blue arrows to the left and right of the issue
date above. This navigation element has been added retroactively
to all of March's issues. |
|
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