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BY
KURT HANSON
More than seven weeks after issuing its November InfoStream
webcast ratings report, Arbitron finally issued its December report
yesterday -- and the surprise finding is that although they measured
more stations than ever before, the number of webcast listeners
they counted seems to have declined.
As shown in the chart below, as the number of stations that allow
Arbitron to measure them each month has been going up, the
aggregate audience size has been apparently been going down:
| Trends
by month: |
Oct.
'99
|
Nov.
'99
|
Dec.
'99
|
| Webcasts
measured |
240
|
255
|
290
|
| Total
unique listeners counted |
"More
than 900,000"
|
"Over
850,000"
|
"Approximately
850,000"
|
Note that, having had some previous experience in presenting data
myself, I am assuming that whoever wrote Arbitron's press release
used "approximately" as a polite way of saying "under."
We'll look at possible reasons for this apparent decline tomorrow
in RAIN.
Top-rated webcasts
The top-rated stations were again remarkably consistent with
previous months' findings, with stations like KFAN, KPIG,
and CD93 leading again in terms of monthly cume, albeit with
smaller numbers than in previous months:
| Monthly
cume: |
Oct.
'99
|
Nov.
'99
|
Dec.
'99
|
| www.texasrebelradio.com |
Austin |
AAA |
83,900
|
n/a*
|
57,800
|
| www.kpig.com |
Monterey |
AAA
|
70,200
|
60,700
|
56,600
|
| www.cd93.com |
Monterey |
Modern
AC
|
66,300
|
59,000
|
46,600
|
| www.zdradio.com |
-- |
N/T |
--
|
--
|
44,900
|
| www.abcradionews.com |
N/A
|
News/talk
|
25,400
|
47,400
|
43,200
|
| www.kix106.com |
Memphis
|
Country
|
--
|
--
|
42,000
|
| www.khyi.com |
Dallas |
Country
|
56,700
|
58,100
|
40,500
|
| www.klaq.com |
El
Paso |
AOR
|
55,700
|
52,100
|
38,300
|
| www.sets102.com |
SDO
|
AAA
|
--
|
--
|
38,300
|
| www.wplj.com |
NYC
|
Hot
AC
|
21,500
|
23,500
|
28,800
|
| www.wabc.com |
NYC
|
News/talk
|
23,500
|
22,700
|
28,700
|
| www.tomjoyner.com |
N/A
|
Personality
|
26,200
|
32,700
|
27,800
|
| www.93x.fm |
St.
Louis |
Alternative
|
32,500
|
31,700
|
25,800
|
| www.89x.com |
Detroit
|
Alternative
|
<11,400
|
18,900
|
25,600
|
| www.955klos.fm |
L.A.
|
AOR
|
19,600
|
21,600
|
25,500
|
| *
Texas Rebel Radio was absent from the November report, apparently
due to missing data in its server logs as it switched streaming
providers |
In terms of
Time Spent Tuning, December's top stations included WGMS/Washington,
DC, KPLA/Columbia, MO, WJZW/Washington, DC, WRQX/Washington,
DC, and WMGN/Madison, WI.
Note that all five stations are in towns with high concentrations
of government and/or university employees. I think that means
that a high percentage of people have high-quality, always-on broadband
connections (either at work or in their dorm).
It's possible
that I may have missed a station or two that made that top 25
in October or November. If you catch one, please e-mail me here.
Analysis of what this all means coming soon in RAIN. (The full
Arbitron press release is here.)

If you'd like an easy-to-read set of tables of the Arbitron
InfoStream December 1999 results, they're now available for your
viewing here in RAIN. Click here for...
Top
25 stations in Monthly Cume
Top
25 stations in Time Spent Tuning
Side-by-side
comparison of the above two lists
 |
Now
you can easily click through previous issues of RAIN
by using the blue arrows to the left and right of the issue
date above. This navigation element has been added retroactively
to all of March's issues. |

Internet deal for Belo
From RBR: Belo’s Belo Interactive
subsidiary is investing $4.9M in Digital Cyclone and will
have exclusive rights to market Digital Cyclone’s My-Cast in all
Belo markets. My-Cast is an Internet-accessed service providing
a personalized (within three miles) local weather forecast. Digital
Cyclone also sold an additional $3.2M in new equity in a private
placement by Miller Johnson & Kuehn.
Radio
Internet director joines Web start-up
From All Access: KPNT/KXOK/WVRV/St.Louis
Online Director Mike Halbrook joins St. Louis-based Internet
Startup Loudscope.com as Operations Mgr. Loudscope.com
is currently in the financing stage and seeks to broadcast multiple
channels of localized Internet-only radio for St. Louis, following
the tradition of local, grass-roots radio online.
All-Canadian
online music channel to launch
From PR Newswire:
"Canoe Limited Partnership (www.canoe.ca)
and Iceberg Media.com Inc. are pleased to announce that they
have entered into an Internet broadcast agreement to create a co-branded,
all-Canadian, online music channel. The channel will be Canada's
first Internet station to exclusively feature music by Canadian
artists on a 24/7 basis. In addition, it will include related audio
content based on articles from Canoe's main entertainment property,
JAM! Showbiz."
NBC
does CBS-like deal with Space.com
From InternetNews.com:
"In another example of traditional media companies using their
prodigious advertising inventory to get traction in the Internet
business, NBC on Wednesday traded ads and cash for a minority equity
stake in Space.com, the
start-up founded by former CNN Financial News executive Lou Dobbs.
Financial terms of the deal weren't disclosed, but it calls for
NBC to contribute cash and ad time across NBC's television properties..."

Thanks very much to everyone who helped spread the word about
RAIN in Week #1 of the RAIN Viral Marketing
Contest. However, we didn't have a winner (see details here),
so we're going to add another prize to the RAIN Viral
Marketing Contest Prize Package and try again!

This week, you could win both the Sony Music Clip digital music
player (pictured below) and
a gorgeous Nextel i1000plus Internet-ready cell phone!
It's totally packed with features -- including the ability to give
you wireless Internet access when Nextel begins that service
in some markets next month (see full specs sheet here)...but
the best part, in my opinion, is this: It's got an integrated
speakerphone.
That means you can use it holding it halfway at arm's
length -- exactly
like Kirk, Spock, and McCoy used to hold their communicators!
("Scotty, I need warp power in ten minutes or we'll all dead.")
So, here once again are the rules: You're invited to recommend RAIN
to your friends and colleagues. If RAIN gets 100 new
"subscribers" this week (i.e., new readers who fill out
the form immediately above), we'll give away the entire prize
package to one lucky winner (chosen randomly from everyone who
has sent out an e-mail recommendation to date). If not, we'll
roll over all the entries, add something more to the prize
package, and try again next week.
So think of a few people you know who would benefit from knowing
about RAIN -- co-workers, subordinates, friendly competitors,
clients, vendors, college friends -- and tell them about this fine
Web-based daily newsletter. And
win!
(Want to write an e-mail to a couple of colleagues right
now, but need help composing the e-mail? Click here
for some suggested language.)
If you've already recommended RAIN to your colleagues
(see list HERE to
make sure we've got your name), you really don't have
to recommend it to more people, because your name is already
in the hat. However, it would be nice if you did.
The deal on the cell phone is that when you buy it (and
sign up for service), we'll reimburse you for the cost of the
phone (which should be about $200). Or if you don't want to
do that, we'll buy you some other cool electronic item in that
price range instead.
And the 100 new subscribers have to be legitimate industry-related
people. (No stuffing the ballot box with 40 kids from your daughter's
5th grade class! Thank you.)
|
Yesterday in
RAIN we told you about a comprehensive, multi-part story that
the Gannett-owned Cincinnati
Enquirer newspaper ran last Sunday on Clear
Channel Communications and
the changes it is bringing to the radio industry.
A sidebar to the story was titled "Pay stations, Internet
to change what and how you hear." Some excerpts:
“'Radio as an industry has logistically operated the same for
the past 40 years,' says Darryl Parks, director of AM operations for
the four Cincinnati stations owned by Clear Channel Communications,
the dominant radio owner in the city. 'What radio is in 10 years will
be totally different from today...'
"The Internet's potential is not lost on the radio megapolies.
In August 1999, Lowry Mays, chairman and chief executive of Clear
Channel, announced a $15 million investment in Tunes.com, an Internet
music network that spans formats from hip-hop to jazz and rock...

"The company's Web sites already receive more than 60
million visits per week. The company plans to have all stations providing
Internet audio this year, Randall Mays, chief financial officer, told
an audience at the National Association of Broadcasters last April..."
Read the Internet sidebar here
or the full piece (pictured at right) beginning here.
More
coming soon! Contribute your suggestions here.
(Suggestions already in the hopper include RadioWoodstock.com, Nerve
Radio, Radio Gogaga, and HotCountryHits.)
Miss an
issue?
Visit the RAIN News Archives here.

To
read RAIN's coverage of the release of the October 1999
InfoStream report, select from any of the following stories:
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