March 23, 2000
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BY KURT HANSON
More than seven weeks after issuing its November InfoStream webcast ratings report, Arbitron finally issued its December report yesterday -- and the surprise finding is that although they measured more stations than ever before, the number of webcast listeners they counted seems to have declined.

As shown in the chart below, as the number of stations that allow Arbitron to measure them each month has been going up, the aggregate audience size has been apparently been going down:

Trends by month:
Oct. '99
Nov. '99
Dec. '99
Webcasts measured
240
255
290
Total unique listeners counted
"More than 900,000"
"Over
850,000"
"Approximately 850,000"

Note that, having had some previous experience in presenting data myself, I am assuming that whoever wrote Arbitron's press release used "approximately" as a polite way of saying "under."

We'll look at possible reasons for this apparent decline tomorrow in RAIN.

Top-rated webcasts
The top-rated stations were again remarkably consistent with previous months' findings, with stations like KFAN, KPIG, and CD93 leading again in terms of monthly cume, albeit with smaller numbers than in previous months:

Monthly cume:
Oct.
'99
Nov.
'99
Dec.
'99
www.texasrebelradio.com Austin AAA
83,900
n/a*
57,800
www.kpig.com Monterey
AAA
70,200
60,700
56,600
www.cd93.com Monterey
Modern AC
66,300
59,000
46,600
www.zdradio.com -- N/T
--
--
44,900
www.abcradionews.com N/A
News/talk
25,400
47,400
43,200
www.kix106.com Memphis
Country
--
--
42,000
www.khyi.com Dallas
Country
56,700
58,100
40,500
www.klaq.com El Paso
AOR
55,700
52,100
38,300
www.sets102.com SDO
AAA
--
--
38,300
www.wplj.com NYC
Hot AC
21,500
23,500
28,800
www.wabc.com NYC
News/talk
23,500
22,700
28,700
www.tomjoyner.com N/A
Personality
26,200
32,700
27,800
www.93x.fm St. Louis
Alternative
32,500
31,700
25,800
www.89x.com Detroit
Alternative
<11,400
18,900
25,600
www.955klos.fm L.A.
AOR
19,600
21,600
25,500
* Texas Rebel Radio was absent from the November report, apparently due to missing data in its server logs as it switched streaming providers

In terms of Time Spent Tuning, December's top stations included WGMS/Washington, DC, KPLA/Columbia, MO, WJZW/Washington, DC, WRQX/Washington, DC, and WMGN/Madison, WI.

Note that all five stations are in towns with high concentrations of government and/or university employees. I think that means that a high percentage of people have high-quality, always-on broadband connections (either at work or in their dorm).

Time Spent Tuning (Hours:Minutes)

Oct.
'99
Nov.
'99
Dec.
'99

wgms.com

WDC

Classical

   

7:53

kpla.com

Columbia, MO

A/C

8:32
7:08

6:31

smoothjazz1059.com

WDC

Smooth Jazz

8:26
7:30

5:23

mix1073fm.com

WDC

Hot A/C

5:23
6:39

4:51

magic98.com

Madison

A/C

   

4:40

92kqrs.com

Minneapolis

Classic Rock

2:40
3:53

4:27

q106.com

Madison

Country

   

3:55

kplu.com

Seattle

Jazz

   

3:54

wkdd.com

Akron

Hot A/C

5:26
 

3:43

wplj.com

New York

Hot A/C

4:05
3:37

3:39

wtop.com

WDC

News/Talk

   

3:39

wlxx.com

Chicago

Spanish/Tropical

   

3:36

waus.org

South Bend

Classical

   

3:31

wbab.com

Long Island

AOR

   

3:28

kbac.com

Sante Fe

AAA

   

3:23

wbli.com

Long Island

CHR

2:32
 

3:15

planet963.com

Detroit

Modern A/C

3:56
3:40

3:12

kotrfm.com

San Luis Obispo

AAA

   

3:11

wmjc.com

Long Island

Country

   

3:06

bxr.com

Columbia, MO

Alternative

3:59
4:33

3:05

ktrs.com

St. Louis

News/Talk

   

2:47

koql.com

Columbia, MO

Oldies

4:36
3:47

2:47

93x.com

Minneapolis

New Rock

   

2:41

zone105.com

Minneapolis

Alternative

   

2:22

wnsr.com

Nashville

Sports

   

2:20

It's possible that I may have missed a station or two that made that top 25 in October or November. If you catch one, please e-mail me here.

Analysis of what this all means coming soon in RAIN.
(The full Arbitron press release is here.)




If you'd like an easy-to-read set of tables of the Arbitron InfoStream December 1999 results, they're now available for your viewing here in RAIN. Click here for...

           Top 25 stations in Monthly Cume
           Top 25 stations in Time Spent Tuning
           Side-by-side comparison of the above two lists

Now you can easily click through previous issues of RAIN by using the blue arrows to the left and right of the issue date above. This navigation element has been added retroactively to all of March's issues.



Internet deal for Belo
From RBR: Belo’s Belo Interactive subsidiary is investing $4.9M in Digital Cyclone and will have exclusive rights to market Digital Cyclone’s My-Cast in all Belo markets. My-Cast is an Internet-accessed service providing a personalized (within three miles) local weather forecast. Digital Cyclone also sold an additional $3.2M in new equity in a private placement by Miller Johnson & Kuehn.

Radio Internet director joines Web start-up
From All Access: KPNT/KXOK/WVRV/St.Louis Online Director Mike Halbrook joins St. Louis-based Internet Startup Loudscope.com as Operations Mgr. Loudscope.com is currently in the financing stage and seeks to broadcast multiple channels of localized Internet-only radio for St. Louis, following the tradition of local, grass-roots radio online.

All-Canadian online music channel to launch
From PR Newswire: "Canoe Limited Partnership (www.canoe.ca) and Iceberg Media.com Inc. are pleased to announce that they have entered into an Internet broadcast agreement to create a co-branded, all-Canadian, online music channel. The channel will be Canada's first Internet station to exclusively feature music by Canadian artists on a 24/7 basis. In addition, it will include related audio content based on articles from Canoe's main entertainment property, JAM! Showbiz."


NBC does CBS-like deal with Space.com
From InternetNews.com: "In another example of traditional media companies using their prodigious advertising inventory to get traction in the Internet business, NBC on Wednesday traded ads and cash for a minority equity stake in Space.com, the start-up founded by former CNN Financial News executive Lou Dobbs. Financial terms of the deal weren't disclosed, but it calls for NBC to contribute cash and ad time across NBC's television properties..."




We'd appreciate hearing from you. And in return, we'll send you e-mail news updates every so often so you don't forget about us -- plus bulletins when important news breaks.

NOTE: This form wasn't working for a couple of hours earlier this morning, but now it should be fixed now. PLEASE TRY IT!

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Thanks very much to everyone who helped spread the word about RAIN in Week #1 of the RAIN Viral Marketing Contest. However, we didn't have a winner (see details here), so we're going to add another prize to the RAIN Viral Marketing Contest Prize Package and try again!

This week, you could win both the Sony Music Clip digital music player (pictured below)
and a gorgeous Nextel i1000plus Internet-ready cell phone!

It's totally packed with features -- including the ability to give you wireless Internet access when Nextel begins that service in some markets next month (see full specs sheet here)...but the best part, in my opinion, is this: It's got an integrated speakerphone.

That means you can use it holding it halfway at arm's length -- exactly like Kirk, Spock, and McCoy used to hold their communicators!   ("Scotty, I need warp power in ten minutes or we'll all dead.")

So, here once again are the rules: You're invited to recommend RAIN to your friends and colleagues. If RAIN gets 100 new "subscribers" this week (i.e., new readers who fill out the form immediately above), we'll give away the entire prize package to one lucky winner (chosen randomly from everyone who has sent out an e-mail recommendation to date).  If not, we'll roll over all the entries, add something more to the prize package, and try again next week.


So think of a few people you know who would benefit from knowing about RAIN -- co-workers, subordinates, friendly competitors, clients, vendors, college friends -- and tell them about this fine Web-based daily newsletter. And win!

(Want to write an e-mail to a couple of colleagues right now, but need help composing the e-mail? Click here for some suggested language.)


If you've already recommended RAIN to your colleagues (see list HERE to make sure we've got your name), you really don't have to recommend it to more people, because your name is already in the hat. However, it would be nice if you did.

The deal on the cell phone is that when you buy it (and sign up for service), we'll reimburse you for the cost of the phone (which should be about $200). Or if you don't want to do that, we'll buy you some other cool electronic item in that price range instead.

And the 100 new subscribers have to be legitimate industry-related people. (No stuffing the ballot box with 40 kids from your daughter's 5th grade class! Thank you.)




Yesterday in RAIN we told you about a comprehensive, multi-part story that the Gannett-owned Cincinnati Enquirer newspaper ran last Sunday on Clear Channel Communications and the changes it is bringing to the radio industry.

A sidebar to the story was titled "Pay stations, Internet to change what and how you hear." Some excerpts:

'Radio as an industry has logistically operated the same for the past 40 years,' says Darryl Parks, director of AM operations for the four Cincinnati stations owned by Clear Channel Communications, the dominant radio owner in the city. 'What radio is in 10 years will be totally different from today...'

"The Internet's potential is not lost on the radio megapolies. In August 1999, Lowry Mays, chairman and chief executive of Clear Channel, announced a $15 million investment in Tunes.com, an Internet music network that spans formats from hip-hop to jazz and rock...

"The company's Web sites already receive more than 60 million visits per week. The company plans to have all stations providing Internet audio this year, Randall Mays, chief financial officer, told an audience at the National Association of Broadcasters last April..."

Read the Internet sidebar here or the full piece (pictured at right) beginning here.




More coming soon! Contribute your suggestions here. (Suggestions already in the hopper include RadioWoodstock.com, Nerve Radio, Radio Gogaga, and HotCountryHits.)

Miss an issue?
Visit the RAIN News Archives here.


To read RAIN's coverage of the release of the October 1999 InfoStream report, select from any of the following stories:

  Arbitron: "Johnson City, TX station is America's #1 webcast"
Webcasting increases AQH by 9.7 persons
Readers respond to Webcasting AQH article
How did KFAN become America's #1 webcast?
Actual top-rated webcast in InfoStream: WPLJ
BroadcastMusic.com's avg. webcast AQH: .4 persons

"But what does this MEAN? Can we ignore the Internet now?"
 


 

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